Proposition 125, allowing Colorado grocery stores to sell wine, remains too close to call

Beneath present alcohol legal guidelines, most chain grocery shops can promote beer, however not wine. Prop 125 would enable supermarkets to promote wine beginning on March 1, 2023.

Its passage wouldn’t require any new licensing, however would as an alternative increase shops’ current licenses for beer to cowl wine. Comfort shops with licenses may additionally promote wine. 

Most supermarkets would nonetheless be barred from promoting onerous alcohol.

Extra comfort on the grocery retailer, however at what price to mom-and-pop liquor and wine retailers?

Nationwide grocery chains and tech firms had been the primary proponents of the measure, spending tens of millions to advertise the trouble.

Wine in Grocery Shops, the measure’s predominant problem committee, applauded the end result.

“We’re happy that Coloradans will quickly be capable of choose up a bottle of wine when buying groceries. Client habits are evolving, and it was inevitable that both this election, or one quickly thereafter, that Colorado would turn into the fortieth state to have wine in grocery shops,” Rick Reiter, the marketing campaign director for Wine in Grocery Shops, mentioned in a press release.

The marketing campaign argued that Coloradans needed extra comfort when it got here to buying alcohol.