Hulk Hogan to promote beer brand in Colorado this summer: ‘Real American Beer’

(KTLA) – Say your prayers, take your vitamins and … drink your beer?

Real American Beer, a beer brand co-founded by wrestling legend Hulk Hogan, is preparing to launch in four states this month, with over a dozen more to follow over the summer.

“Bringing America together one beer at a time, with Real American Beer,” Hogan, whose real name is Terry Bollea, posted to Instagram Wednesday. “Coming to a city near you.”

Hulkamaniacs ages 21 and over in Hollywood, Florida, can begin imbibing the Hulkster’s new brew Friday after an official launch at the Hard Rock Hotel & Casino. The launch continues Saturday at MacDill Air Force Base and the Hard Rock resort in Tampa Bay.

The WWE Hall of Famer’s brand secured distribution across 17 states this summer, according to a press release issued by Real American Beer. After Florida, Hulk and his beverage “team” will travel in June to Minnesota, Missouri and Colorado to promote the beer.

The beer, described as an “American-style light lager,” will also be distributed in an additional 13 states by the end of the summer, per Real American Beer. The other 13 states will be announced in July and August.

Retail partners include ABC Fine Wine & Spirits, Albertsons, Safeway, Sam’s Club, Total Wine & More, Walmart, and many more, according to the press release. Restaurants and bars within launch markets will also be offering the beer, including Hard Rock Hotels and Casinos, select Hooters of America locations and on U.S. Military bases.

Hogan’s latest venture in the alcohol business follows in the footsteps of WWE superstars Stone Cold Steve Austin and Dwayne “The Rock” Johnson. Austin partnered with El Segundo Brewing for his Broken Skull Beer, and Johnson has found success with his Teremana tequila brand.