Reporting by Arsheeya Bajwa in Bengaluru; Editing by Devika Syamnath
California
Uber partners with California taxi operators to boost supply
The logo of Uber is seen in the Alpine resort of Davos, Switzerland, January 20, 2023. REUTERS/Arnd Wiegmann/File Photo Acquire Licensing Rights
Sept 26 (Reuters) – Uber Technologies (UBER.N) is partnering with Los Angeles Yellow Cab and its affiliates to increase the supply of taxis on the ride-hailing giant’s platform, the company said on Tuesday.
Uber has been securing similar tie-ups in global markets including Europe and Asia over the last two years, deepening its ties with the private taxi industry that was whiplashed by the rise of ride-hailing startups more than a decade ago.
Under the new partnership, taxis associated with LA Yellow Cab and its five partner fleets will get bookings through the Uber app.
The six taxi companies – which include San Diego Yellow Cab, California Yellow Cab, Long Beach Yellow Cab, Fiesta Taxi Cooperative and United Checker Cab – will add up to 1,200 cabs to the Uber platform.
Uber has staged a strong post-pandemic recovery thanks to a rebound in inter-city travel and higher market penetration than its closest rival Lyft (LYFT.O).
When customers request a ride with UberX, they might get matched with a taxi, and will have the option to decline or get re-matched with a cab that is not a taxi. UberX fares will apply to these rides.
“We anticipate that this partnership will have a positive impact for our driver-owners as the pandemic recovery continues,” said William Rouse, CEO of Los Angeles Yellow Cab.
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