ERL Brings It Home With “Made in California” Collection

With Eli Russell Linnetz, the designer consistently refines his appetite for portraying life’s moments and his undying love for California. This past January, the designer’s eponymous label, ERL, looked at high school memories for FW24 – defined by sports-inspired attire, layered looks and alluring fabrications that all carried the state’s easygoing persona. Now the designer is digging deeper into the Golden State with his new “Made in California” collection.

Like the name suggests, Eli Russell Linnetz took a more deliberate approach to build his world in California, not just on the design side, but on the production front as well. For example, key shearling pieces came from sheared sheep that roam around the ERL studio alongside shearling waste from local farmers. In tandem with the California-made production, the collection leans into quintessential Americana styles – whether it be through denim or something as simple as plaid boxer shorts.

The entire wardrobe is laden with jackets, knitwear, flared bottoms, shin-length shorts, plaid shirts, heavyweight zip-ups with matching sweatpants, pocket tees and accessories. But the clear standout of the collection are the canary yellow shearling pieces that extend to an oversized jacket, bags and standout $28,000 USD chaps. But even with its American-influenced aesthetic, the collection still channels the calmly sexy sentiments the brand is also known for.

Check out ERL’s latest in the gallery above. The “Made in California” collection is available now online.