Dickies to say goodbye to Texas, hello to Southern California

FORT WORTH, Texas — Dickies is leaving Cowtown for the California coast, according to a report from the Los Angeles Times.

The 102-year-old Texas workwear brand, which is owned by VF Corp., is making the move from Fort Worth to Costa Mesa in order to be closer to its sister brand, Vans.

Dickies was founded in Fort Worth in 1922 by E.E. “Colonel” Dickie. Today, Dickies Arena is the entertainment hub of the city and home of the Fort Worth Stock Show and Rodeo.

The company is expected to make the move by May. Approximately 120 employees will be affected, the report said.

By moving one of its offices closer to the other, VF Corp. says it can “consolidate its real estate portfolio,” as well as “create an even more vibrant campus,” Ashley McCormack, director of external communications at VF Corp. said in the report.

Dickies isn’t the only rugged brand owned by VF Corp. The company also has ownership of Timberland, The North Face and JanSport.

VF Corp. acquired Dickies in 2017 for $820 million. 

“Their contributions to our city’s culture, economy and identity are immeasurable,” District 9 City Council member Elizabeth Beck, who represents the area of downtown Fort Worth where Dickies headquarters is currently located, said in a statement to the Fort Worth Report. “While we understand their business decision, it is bittersweet to see a company that started right here in Fort Worth take this next step. We are committed to supporting the employees who remain here and will work to honor the lasting imprint Dickies has left on our community.”