Alaska
Should Alaska Airlines Introduce A New Livery For Its Mainline Fleet To Include Hawaiian Airlines?
Alaska Airlines’ existing mainline fleet livery has received numerous redesigns over the years, with the latest major redesign in 2016. This redesign sought to bring the brand into the modern era while at the same time respecting its heritage. The most obvious changes involved streamlining the Eskimo logo and polishing the “Alaska” wordmark. But with the recent acquisition of Hawaiian Airlines and the introduction of Boeing 787 Dreamliners to its fleet, could it be time for a new livery that reflects Alaska’s future ambitions as an international carrier?
As part of its purchase of Hawaiian Airlines, Alaska Airlines is now qualified for access to Hawaiian’s fleet of Boeing 787-9 Dreamliners. The planes will significantly improve Alaska’s long-haul international flights with improved fuel efficiency and longer range. With the growing need for air travel between borders, thi