Alaska MVP Gold 100Ks Get New Choice Benefits

As of 2022, Alaska Airways Mileage Plan launched MVP Gold 100K, this system’s new top-tier standing. Some superior new perks have simply been rolled out for members, with out something being taken away.

MVP Gold 100K members get a alternative of perks

Along with normal elite advantages, MVP Gold 100K members will have the ability to select a Alternative Profit upon qualifying for standing this yr (that is for many who qualify for standing in 2022, for the 2023 program yr). Eligible members will have the ability to choose their profit in early January 2023.

The choices are as follows:

• 50,000 Alaska Mileage Plan bonus miles
• An Alaska Lounge+ membership
• The flexibility to reward MVP Gold standing to somebody
• Complimentary Wi-Fi each time you fly with Alaska Airways

What a pleasing shock, since that is along with the perks MVP Gold 100K members in any other case earn. It’s additionally along with the 50,000 bonus miles that members earn once they qualify for MVP Gold 75K standing, which is automated.

The one factor that surprises me is that this program is barely being introduced within the fourth quarter. You’d assume you’d need to announce this earlier within the yr, in order that extra individuals can shoot for this standing.

Which Alaska Alternative Profit possibility is Most worthy?

Which of those 4 selections is Most worthy? Right here’s how I crunch the numbers on these choices:

• I worth Alaska miles at 1.7 cents every, so to me 50,000 bonus miles are value $850
• An Alaska Lounge+ membership would ordinarily value $500 for an MVP Gold 100K member
• MVP Gold standing is Alaska’s second lowest elite tier, and the worth will rely closely on how a lot the individual you nominate can use it
• An Alaska Airways Wi-Fi move prices $50 monthly ($600 per yr), or alternatively you should buy Wi-Fi for $8 per flight

Personally I’d in all probability select the Mileage Plan bonus miles, since there are such a lot of nice makes use of of Alaska miles (although there are some program modifications coming later this yr). I worth these miles at $850, whereas the opposite choices with a concrete worth are value $500-600. After all I can completely see how some could go together with one of many different choices, relying on their state of affairs.

Backside line

Alaska MVP Gold 100K members can choose new Alternative Advantages in the event that they qualify for standing this yr (for the 2023 membership yr). It’s good to see Alaska including perks for elite members with out taking something away. Qualifying for MVP Gold 100K standing is proving to be more and more worthwhile.

What do you make of those new MVP Gold 100K Alternative Advantages?