Alaska
Alaska Airlines’ long-haul, in its own language
A first look at the Seattle-based carrier’s debut international business suite — and the West Coast story it’s trying to tell
Korea Herald correspondent
SEATTLE — The cabin lights dim to a warm amber. A lantern glows softly beside the seat as a flight attendant pours a chilled glass of sparkling wine. A sliding door closes, and for a moment, the hum of the Boeing 787-9 Dreamliner fades away.
This is Alaska Airlines’ new international business-class suite, which debuted April 25 as part of the carrier’s long-haul rebrand.
The airline introduced the suite on its first long-haul international route, Seattle-Incheon, followed three days later by Seattle-Rome. Service to London begins May 21, with service to Reykjavik, Iceland, launching May 28.
Long known as the West Coast’s hometown carrier, Alaska Airlines is now positioning itself as a global airline, supported by its subsidiary Hawaiian Airlines and the Oneworld Alliance, connecting to more than 900 destinations worldwide.
“Alaska as a brand is new to long-haul, especially trans-Pacific or trans-Atlantic routes. Hawaiian is not,” Alex Judson, managing director of partnerships and international at Alaska Airlines, told The Korea Herald at the airline’s global training center. “Hawaiian has been serving Korea as well as Japan, Australia, New Zealand for many, many years. The beauty of the combination is that we’re leveraging those insights, the learnings, the expertise that the Hawaiian team has as we build this expansion.”
Suite built for sleep
Step into the cabin and the design language is unmistakably Pacific Northwest — muted earth tones, soft textures and a quiet, evergreen restraint. Each suite has a full-flat bed, a sliding privacy door and direct aisle access. An 18-inch HD screen offers more than 1,500 films and TV programs. Headphones from premium audio brand LSTN slip into a discreet stowage compartment alongside a mirror and a custom reusable Path Water bottle.
Two pillows sit on the seat: a wide, plush one for sleeping flat and a smaller pillow that doubles as neck support when upright. The mattress pad, cover and slippers are noticeably more substantial than competing carriers. A wireless charger, individual power ports and an armrest that lifts away round out the practical touches.
The amenity kit leans heavily on West Coast brands. The pouch comes from Filson, made exclusively for Alaska Airlines. Inside are skin care products from Salt & Stone.
Restaurant above Pacific
The food is where the new service tries hardest to set itself apart — and largely succeeds.
Service opens with a cheese and charcuterie platter sourced from Pacific Northwest favorites Beecher’s and Tillamook. The cashews are toasted and savory, the prosciutto restrained in salt, the dried apricots balanced against fresh, snappy grapes.
A cold asparagus soup arrives next, finished with toasted pine nuts. Then a green salad brightened by orange segments and tart green apple. Next came preordered Klingman Farms braised short rib, part of the Chef’s (Tray) Table menu developed with award-winning Seattle chef Brady Ishiwata Williams. Preordering is available through the Alaska Airlines app; the short ribs are popular enough to make planning ahead a necessity. The meat falls apart at the touch of a fork, served alongside Korean rice cakes used to make tteokbokki and topped with a balanced serrano jaew sauce that cuts cleanly through the braise.
Paired with the Stag’s Leap Wine Cellars Armillary Cabernet Sauvignon 2021 from Napa Valley — a wine rated 4.5 out of 5 on Vivino — the result is, frankly, divine.
The drink list reads like a West Coast cellar tour, anchored by Stag’s Leap and Roederer Champagne, with a curated selection of craft cocktails, beers and Stumptown coffee. For Korean travelers, the airline has added a JUMO mango, yuja and citrus mint soju cocktail, made with premium craft-distilled soju and real juice. It is bright and effervescent — more refreshing than potent — and a smart nod to the Incheon route.
Dessert is the showpiece. Alaska Airlines has wheeled aboard a Salt & Straw sundae cart. Vanilla bean ice cream, visibly speckled with seeds, is plated with the customer’s choice of toppings. An accompaniment of caramel drizzle and confetti cookie crumble was excellent.
“Salt & Straw is a really fantastic Portland-based company. We’ve been partnering with them for many years,” Judson said, referring to the Oregon city in the Pacific Northwest. “Now we can introduce travelers to that brand as well. Every single product you interact with on board has West Coast roots and origins.”
Approaching arrival, a second meal is served with a tart-sweet berry smoothie made from real blended fruit — exactly the right thing after a few hours of sleep.
Tailored Korean experience
One to two Korean-speaking flight attendants are assigned to the suite cabin on the Seattle-Incheon route, a small detail that matters. Korean banchan accompanies a gochujang chicken option among other main entrees, and Alaska Airlines works with chefs in Seoul to refine the menu.
“I love the gochujang that’s served on the meal platter,” Judson said. “We work with local chefs in Seoul to help us design the menu. We have a call center supporting our guests right there locally from Seoul.”
Ground game
Before boarding, business-class passengers are invited to Alaska Airlines’ newest North Satellite Lounge at Seattle-Tacoma International Airport — three connected zones built around floor-to-ceiling windows that frame arriving and departing aircraft. There is a full bar, a hot food station, dining tables, lounge chairs and dedicated workspace seating. An indoor fire pit anchors one corner — an unexpectedly cozy touch for a travel hub.
Passengers have access to the lounge and all Oneworld partner lounges. Oneworld Emerald members can use first-class lounges regardless of their booked cabin.
What’s next
Alaska Airlines plans to install Starlink-based high-speed Wi-Fi on its 787-9 Dreamliner fleet later this year, available free to users signed in to the airline’s Atmos Rewards loyalty program. Sign-up, available in multiple languages, opens the service to anyone.
A premium economy cabin is also in development for long-haul routes, including Incheon, with distinct West Coast-sourced amenities to be announced.
Alaska’s broader ambition, Judson said, is to operate 12 long-haul destinations from Seattle by 2030.
“We see ourselves being a global carrier and continuing to serve these amazing areas where we have our hubs,” he said. “Sustainability is really a key factor for Alaska Airlines.”
The airline is working with its Oneworld partners on joint procurement of sustainable aviation fuel, and the 787-9 fleet is among the most fuel-efficient long-haul aircraft flying.
Round-trip business suite fares range from 5.3 million to 7.7 million won ($3,560 to $5,180), depending on whether outbound and return travel fall on weekdays or weekends, before taxes and fuel surcharges.
For Korean travelers, the practical question is whether Alaska Airlines’ new product holds its own against established carriers on the Seoul-Seattle corridor. On the hard product — the suite, the bedding, the food — the answer is yes. The softer details — bilingual cabin crew, a menu that treats Korean food on its own terms and a soju cocktail — suggest Alaska Airlines has studied this market closely.
yoohong@heraldcorp.com
Alaska
Opinion: Alaska’s whale-strike risk is growing while regulators keep studying the obvious
The recent strike and killing of a pregnant fin whale by a cruise ship in the Gulf of Alaska tragically highlights decades of inaction by the federal government and shipping industry to enact reasonable measures to reduce this risk. Such whale protection measures include vessel speed reductions, or VSRs, to 10 knots or less and bow watches posted in designated whale habitat. A voluntary vessel speed reduction off California has reportedly reduced ship-whale strikes by half, while also reducing underwater noise, fuel use and harmful stack emissions.
While technological options to detect and avoid whales, such as thermal imaging infrared cameras, forward-looking sonar, sonic pingers and passive acoustic monitoring, are useful, the best way to reduce the risk of ship-whale strikes is slower speed and a posted bow watch.
Similar to speed limits for cars in school zones when children are present, ship speed reductions give both a ship crew and whales more time to detect each other and avoid a collision. They also reduce the risk of more serious or fatal injuries if a collision occurs.
We know that the number of whales actually observed killed by ships is just the tip of the iceberg in terms of total mortalities. To be detected, usually a struck whale must remain pinned across the bow of a ship and carried into port. Studies have estimated that whale mortalities unobserved offshore compared with those observed are anywhere from 7-to-1 to 25-to-1. Given the thousands of whales and ships overlapping in Alaska waters each year, it is more than likely that hundreds of whales have been struck and killed here.
It is important for the public to know the record of failure by government and industry to reduce this risk.
Beginning in 2009, I proposed to the incoming Obama administration that it enact greater protections for Unimak Pass in the eastern Aleutians and Bering Strait, including ship-whale strike reduction measures. I reiterated this specific ship-whale strike reduction request in 2013, 2018, 2021 and 2022. Each time, the federal administration declined to act.
Additionally, in 2022, I proposed directly to the Prince William Sound tanker owners that they enact voluntary speed reductions to reduce the risk of whale strikes. These huge oil tankers steam year-round directly across the paths of hundreds of whales. In June 2009, the Exxon tanker Kodiak entered Valdez with a dead humpback whale stuck on its bow.
I then proposed to the National Oceanic and Atmospheric Administration and the PWS Regional Citizens Advisory Council that they press the tanker owners to adopt voluntary whale protection measures.
NOAA convened an informative technical workshop on the issue but declined to take any action, presenting a flawed assessment of the risk. In response to a formal scientific integrity complaint I filed with the agency, the NOAA National Appeals Office directed its Alaska staff to provide a supplemental assessment of the ship-whale strike risk in PWS that corrected some, but not all, of its previous flawed assessment. The agency continued to decline to take any action.
In July 2024, the PWSRCAC sent a letter to tanker owners asking them to consider adopting a speed reduction in PWS, which the tanker owners declined the following month, saying they would only “follow the guidance, direction, and regulations provided by NOAA/NMFS on this matter.”
In March 2023, two organizations I am associated with, Public Employees for Environmental Responsibility and The Ocean Foundation, submitted a proposed rulemaking to NOAA asking the agency to adopt a nationwide protocol to reduce whale strikes by ships
The petition proposes that the agency designate critical whale safety zones in all U.S. waters in which ships would be required to slow to 10 knots during the day, 8 knots in low visibility, such as nighttime, fog or heavy weather, and post bow watches to detect whales ahead. Neither the Biden nor the Trump administration responded to the petition, the latter saying earlier this year only that “NMFS is still considering the 2023 petition.”
After two suspected ship strikes on whales in Icy Strait in August 2024, I urged the Cruise Lines International Association with its 59 member companies, to adopt voluntary speed reductions and other whale-strike reduction measures in critical Alaska whale habitats. The cruise ship association ignored the request.
Again in February of this year, I urged the Cruise Lines International Association and NOAA to enter into a memorandum of agreement specifically to reduce the risk of whale strikes this summer in Alaska. In a Feb. 20 email, the cruise association responded: “In addition to specialized training for crew, cruise lines have agreed to the voluntary slowdown of vessels in sensitive areas or when marine life is observed/present. Cruise lines also use methods and technologies such as bow-positioned observers and online monitoring and reporting apps to carefully navigate in ways that are respectful and protective of marine mammals.”
When I pressed them for details on these vague, questionable assertions and reiterated our proposed memorandum of agreement between the Cruise Lines International Association and NOAA, the cruise association went silent. Later that month, NOAA’s Alaska regional director responded to the proposal: “Here in Alaska, we continue to engage with the cruise industry to reduce the risk of vessel strikes (e.g., encouraging the use of Whale Alert). Due to reduced capacity we’re quite limited in our ability to do more proactive work with the cruise industry at this time.”
After the fin whale was struck and killed by the Ovation of the Seas in the Gulf of Alaska last month, I again pressed NOAA and the Cruise Lines International Association to enter into a memorandum of agreement to reduce such risk, suggesting that important whale safety zones in Alaska waters that need strategic vessel speed reductions include at least Icy Strait, Prince William Sound, Resurrection Bay/Kenai Fjords, Unimak Pass and Bering Strait.
The cruise association has yet to respond, and NOAA’s regional director said simply that they are reviewing the situation and potential next steps.
Tragically, there is still no commitment by the shipping industry or government to address this issue in Alaska. While these same ship owners participate in voluntary whale-strike reduction measures elsewhere, they refuse to do so here in Alaska.
As these ship owners remain unwilling to remedy this voluntarily in Alaska, it is time that NOAA adopt our 2023 proposed rulemaking requiring them to reduce this risk to whales here in Alaska and across the nation.
Alaska whales, who share their ocean home with us terrestrial primates on ships, deserve nothing less.
Rick Steiner is a marine conservation biologist in Anchorage, former marine professor at the University of Alaska and board chair of Public Employees for Environmental Responsibility.
• • •
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Alaska
Alaska, Trump Administration Settle Biden-Era Oil, Gas Plan Case
Alaska agreed to settle with the Interior Department on Monday over a Biden-era plan aimed at restricting drilling and leasing, a deal that could expand the state’s oil and gas development.
The state and the Alaska Industrial Development and Export Authority in consolidated cases agreed to drop the suit if Interior offered a written admission that its approval of the Biden-era plan was flawed and violated the 2017 Tax Act.
The 2024 plan included restrictions such as protecting more than 1 million acres of coastal plains. According to the proposed agreement, that move eliminated interest in a Jan. 6, 2025 …
Alaska
Kei to stay, new Alaska law makes import vehicles roadworthy
ANCHORAGE, Alaska (KTUU) – Kei trucks and other K-class vehicles are now road legal in the state of Alaska following the passage of SB 239.
The small Japanese import vehicles have drawn a following among owners who say the compact trucks and vans can handle more than their size suggests.
Since kei trucks are imported vehicles that do not meet federal motor vehicle safety standards, they must be at least 25 years old to be brought into the country, per the Imported Vehicle Safety Compliance Act of 1988.
Chris Blankenship drives a 1995 Suzuki Carry and has owned it for about two years after buying it from a previous owner in Tok.
“You don’t need a full-size American truck to do a lot of stuff,” Blankenship said.
He uses the truck for everything from groceries to camping.
“You can do so much with them. I have mine with a cargo carrier on it, the GoPros, the Starlink. I have a truck bed tent for it too,” Blankenship said.
Before SB 239 was passed, Alaska did not align with the federal 25-year import rule.
“Over the decades before, SB 239 came along, folks that would import them thinking that the state would follow the federal 25-year law,” Blankenship said.
While the vehicles could be imported, they couldn’t be registered.
“But before the bill was passed and signed into law, the state of Alaska says, ‘no, you can’t do it,’” he said.
SB 239 was passed last June, aligning Alaska with the federal law and allowing kei trucks that meet the age requirement to be registered as fully road legal.
Blankenship bought his truck in-state and does not have the original import form needed to register it under the new law. To obtain the paperwork, he must take the vehicle out of the state into Canada and back.
“And they’ll check it over, look at the paperwork and do their stamp and go, welcome to the U.S.,” he said.
He is also looking for others in the same situation.
“I’m trying to find out who’s all in the same boat. Because maybe we can drive up there and do them all at once,” Blankenship said.
Prior to the law change, Blankenship’s truck was registered as an all-purpose vehicle, similar to an ATV, allowing for “limited on-road operation,” according to the Alaska DMV.
“It says up to the discretion of law enforcement if they want to pull you over and give you a ticket, tow it, whatever. But I’ve had so many different law enforcement at the city, state and federal — they’re like, ‘we love these things.’ I’ve had folks say, ‘Hey, can I buy it? Can you find one?’” Blankenship said.
Owners say the trucks draw attention from other drivers as well.
“Folks will look at you, they will grin, they will laugh, they’ll say cute truck, they will ask about it,” Blankenship said.
Blankenship said his F350 with a plow has largely been replaced by the kei truck in his daily routine.
“It’s just a really fun truck to drive. My 2000 F350 that has the big plow on it — that stays parked like 99% of the time now, and I drive this,” he said.
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