On Thursday night, I toggled endlessly between a TikTok Live stream and a shopping app in anticipation of 9:30PM. For 30 minutes, I hunted for an available listing; many expletives were uttered. I exhibited bot behavior and got iced out of the app multiple times. I tapped so many times my thumbs got sore. This is Labubu drop night.
Technology
The frenzied, gamified chase for Labubus
Something that’s lost in the Labubu mania is that actually buying one from the source is, in one word, maddening. There are, of course, countless fake options (“Lafufus”) that some collectors have come to embrace. But if you want a guaranteed real one, you have to go to the source. Pop Mart, the Chinese toy company that sells Labubu products, has created a series of Sisyphean tasks to subject shoppers to, a humiliation ritual with the chance of getting a little figurine at the end. Unlike many other rare, trendy, or collectible items, the barrier to entry for Labubus is not the cost of the item ($27.99) — it’s everything you need to learn how to do before you buy them.
I spent about a day researching how to actually purchase a legit Labubu from Pop Mart. It’s not a straightforward shopping experience of simply clicking “check out” faster than everyone else. Pop Mart has created a digital frenzy that somewhat resembles what shopping in-person on Black Friday is like: interactive illustrations show display cases stocked with up to six boxes of Labubus. Seconds after they hit the site, all of the boxes are grayed out, meaning someone has at least temporarily claimed them. If you haven’t secured a Labubu, you must scroll through a seemingly endless list of display cases, looking for the rare box up for grabs; more often, though, you must tap constantly, looking for a gray box with a timer that is about to expire, at which point it will be released and available again. You have to play what is essentially a mobile game to even get a chance to buy a Labubu.
The complexity and finickiness of the Pop Mart app mean that there is no shortage of content with tips, hints, and hacks for securing a Labubu. Some influencers have racked up millions of views almost exclusively making videos about how to score popular Pop Mart products. Some of the tips I studied ended up helping me: when I tapped too many times and was blocked by the app, turning Wi-Fi on and off did indeed fix the problem. But other suggestions from collectors were impossible to follow. Some fans swear by camping out on Pop Mart’s hourslong TikTok live streams, waiting for the host to randomly list Labubus for sale on the platform’s shopping page; the auctioneer-style monologues were simply too much for me to listen to.
After about 30 minutes of uninterrupted two-handed tapping, close encounters, and error messages, I finally spammed a gray box right at the moment it was released. The mystery Labubu was mine. I “shook” the virtual box, which gave me a hint as to what color character was inside: it was not orange or green (I didn’t have a color preference, but other shoppers might at this point abandon a box that Pop Mart says does not contain their color of choice). After checkout, I opted to reveal which Labubu I had purchased — it was the blue one, named “Hope.”
It’s not entirely surprising that Labubus have taken off like this: the more you are forced to look at them, the cuter they become (maybe). They’re not the first so-called blind box toy to gain a cult following, and there’s a somewhat dark comparison to be made between Labubus and gambling — for serious collectors, the thrill is in the reveal, the chance that you hit the rare color that Pop Mart says is in one out of 72 boxes. It’s addictive, plain and simple.
But the longer I spent on Labubu forums or on the Pop Mart site, the more I understood that the toy at the end is almost beside the point: legit Labubus represent the time and effort that came before the unboxing, along with the pure luck of what’s inside. A friend who has scored dozens of Labubus for their network told me flipping the dolls isn’t even worth it unless it’s an unopened box or a rare color — the margins are too low to make real money. The pervasiveness of Lafufus no doubt helps to push prices down. The real value of Labubus is in the ridiculous hoops you have to jump through to get a shot at something collectible.
According to Google Trends, search volume for “Labubu” is as high as it’s been. The TikTok livestreams will drone on, the bots will be deployed nightly, and the viral unboxings will pull in views. The hype will die down only when it’s no longer torture to buy one, when the little guys (who are actually canonically girls) are just a toy, not a stand-in for your effort. When that will happen is anyone’s guess; my Labubu is scheduled to ship out in September.
Valve has some good news and bad news about Steam Controllers. The good news: if you make a reservation for a Steam Controller, the company will now show you one of three estimates of when you’ll be able to actually order your gamepad: by September 2026, by December 2026, or sometime in 2027. The bad news: any reservations made today “indicate a 2027 date for shipping,” Valve says.
“We have no plans to stop making Steam Controller,” according to Valve. “But as we look at the current demand compared to how many we know we can make by the end of the year, we want to manage expectations as much as we can with regards to when folks can expect to receive their order.”
Valve’s very good new Steam Controller went on sale in early May, and the initial rush led some people to run into frustrating problems with trying to check out ahead of the controllers eventually going out of stock. A few days later, the company announced that it would be implementing a reservations queue for interested buyers so they could get on a waitlist. If you’re on the waitlist, when you get notified that a Steam Controller is ready for you to buy, you have 72 hours to actually make the order.
“When we launched Steam Controller last month, we quickly saw that initial demand exceeded our expectations,” Valve says. “Switching to a reservation queue has (hopefully) cut down on the headaches on the customer side, and for us it’s also been helpful as we plan ahead and try to get as many out as quickly as we are able.”
All three of Valve’s big hardware products were delayed from a planned early 2026 launch because of the component crisis, Valve still hasn’t announced when the Steam Machine PC or Steam Frame VR headset might go on sale. However, just yesterday, Valve officially launched its big SteamOS 3.8 update with support for the Steam Machine. It’s also been importing a lot of hardware into the US as of late.
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The next time you pull up to a McDonald’s drive-thru, the voice taking your order may not be human. McDonald’s is testing a new AI-powered system called ArchIQ at five U.S. locations. The company has not said where those restaurants are located. The voice assistant, nicknamed Archy, can take drive-thru orders and has shown it can handle both English and Spanish.
For anyone who has repeated “no pickles” into a speaker box more than once, this could sound helpful. However, if you remember McDonald’s last AI drive-thru experiment, you may also wonder whether your burger order could somehow turn into a bag full of surprise McNuggets.
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WOULD YOU EAT AT A RESTAURANT RUN BY AI?
McDonald’s is testing an AI drive-thru system called ArchIQ at five U.S. restaurants. (Kurt “CyberGuy” Knutsson)
What is McDonald’s AI drive-thru?
ArchIQ is McDonald’s new AI system for restaurants. It can take drive-thru orders and also help with operations behind the scenes.
In a post on X, McFranchisee, an anonymous McDonald’s franchisee account, said the system is currently in five test stores and has processed more than one million transactions. The account also said about 90% of orders were completed without a human stepping in. That number sounds promising. Still, McDonald’s has not confirmed a nationwide launch date. For now, this remains a limited test.
The system also appears to connect with a bigger McDonald’s plan called “McDonald’s > NEXT.” CEO Chris Kempczinski described the strategy as a way to bring in more customers and improve restaurant productivity. The plan also includes menu changes, restaurant redesigns, technology upgrades and more focus on hospitality.
Why McDonald’s is testing AI ordering
Drive-thrus can get chaotic fast. Someone changes an order after the total appears. A child calls out from the back seat. Road noise makes the speaker hard to hear. Then the driver remembers the extra sauce after everything has already gone through. That is the type of pressure McDonald’s wants AI to handle.
If ArchIQ works well, it could help restaurants move cars through the line faster. It may also reduce mistakes during busy hours. Workers could then focus more on preparing food, handling payments and helping customers who need a real person.
ArchIQ also appears to have a management role. In the same X post, McFranchisee described Archy as a tool that could alert managers to bottlenecks or other issues before they slow down operations.
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The AI assistant, nicknamed Archy, can take drive-thru orders and may also help managers spot restaurant slowdowns. (McFranchisee)
McDonald’s tried AI drive-thru ordering before
This new test follows McDonald’s earlier AI drive-thru experiment with IBM. That program involved more than 100 restaurants. McDonald’s ended the test in 2024 after customers complained about order accuracy. Some mistakes also went viral, creating an embarrassing moment for McDonald’s and raising questions about whether the technology was ready for the drive-thru. Customers reported wrong items, strange quantities and other order mix-ups. That history is why this new test will get extra attention.
This time, McDonald’s is working with Google technology. McFranchisee also claimed every McDonald’s in the U.S. is getting Google Edge Cloud hardware in anticipation of the rollout. McDonald’s seems to believe the newer system can perform better than the last one. The real test will come when regular customers use it during real drive-thru rushes.
How McDonald’s AI drive-thru could help customers
If McDonald’s gets this right, the most obvious benefit is speed. An AI ordering system does not get tired during a long shift. It may also help more customers order in the language they prefer. That could make a busy drive-thru feel less frustrating, especially during breakfast or late-night hours.
The system may also ask clearer follow-up questions and catch missing details before the order reaches the kitchen. That would be a win for customers who want to get in, get their food and get on with the day.
The biggest problem with AI drive-thru orders
The biggest concern is accuracy. AI can still misunderstand people. That gets frustrating fast when you are trying to grab lunch between errands or get your kids fed from the back seat. A wrong order wastes time. It also puts workers in the position of fixing a mistake the machine made.
There is also the customer service side. Some people like hearing a real person at the speaker. Others may find an AI voice cold or annoying, especially if the system gets confused.
Then there is the privacy question. If an AI system takes your order, customers may wonder what gets collected, how long it is kept and who can access it. McDonald’s has not publicly explained those specifics for this current ArchIQ test.
ALEXA+ LETS YOU ORDER FOOD LIKE A REAL CONVERSATION
A drive-thru menu board stands outside a McDonald’s restaurant in Hercules, Calif., on Oct. 23, 2024, amid an E. coli outbreak linked to onions in Quarter Pounder sandwiches that has sickened dozens and killed one person across the U.S. (David Paul Morris/Bloomberg via Getty Images)
How to avoid AI drive-thru mistakes
Before you leave the drive-thru, take a moment to check the order screen. Make sure the items match what you said. Listen when the system repeats your order. Keep your receipt until you confirm the food is right.
Also, avoid sharing extra personal details at the speaker box. Your order should only require your food choices and payment.
If the AI gets confused, ask for a crew member. You do not need to keep going back and forth with a machine over fries.
What this means for you
For now, you probably will not notice a change at your local McDonald’s. The ArchIQ test appears limited to five U.S. restaurants, and the company has not said when it could expand.
Still, this gives customers a preview of where fast food may be heading. AI could soon play a bigger role in how restaurants take orders and manage the kitchen. That may speed up the line, though it could also make the experience feel less personal.
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Kurt’s key takeaways
McDonald’s clearly wants AI to play a bigger role in its restaurants. From a business point of view, the idea makes sense. Shorter drive-thru lines could help franchisees and customers. Better restaurant data could also help managers fix problems faster. But I still want the human backup. Food orders can be messy because people are messy. We change our minds. We talk over each other. We forget the extra ketchup until the last second. AI may handle much of that one day. For now, I would treat it like any busy drive-thru interaction. Speak clearly. Check the order. Do not pull away until you know your food is right.
Would you trust an AI voice to take your McDonald’s order, or do you still want a real person on the other end of the speaker? Let us know by writing to us at Cyberguy.com
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Midjourney CEO David Holz just showed off the company’s first hardware product and plans to build a San Francisco spa, which he admitted is a bit different from the “cat pictures” produced by its AI image generator. Dubbed The Midjourney Scanner, it’s an ultrasound-based full-body scanner that uses a ring of sensors to capture vertical slices of the inside of your body, looking at the composition of your muscle, fat, bone, and organs to start. Holz said ideally, you could do this once a year or every single day, as it “aims for image quality comparable to MRI in many ways.”
He mentioned that one way he’d like to use it would be to see how his body changes in response to diet and workout changes, saying, “I’m not the most measured man on Earth yet, you know, but maybe I want to have that daily [measurable information].” A set of job listings advertises the company’s goal as trying to “build and launch the world’s first full-body ultrasound CT scanner, ultimately bringing safe, fast, and high fidelity preventative scanning to billions via a magical spa experience.”
The Midjourney Scanner was developed in a partnership with ultrasound tech company Butterfly Network, which said it uses “40 Butterfly Ultrasound-on-Chip imaging modules per system.”
The scanning process starts with stepping onto a platform that drops down into the water on rails through a ring of thousands of transducers that create ultrasonic waves. It then records the ripples passing through your body to analyze them and create detailed 3D images. The scan takes about 60 seconds. Holz said about a dozen people have been scanned so far.
It starts by stepping into a shallow pool of golden light. You then begin to descend into the water. Your body passes through a ring of underwater sensors, each acting like a dolphin, using its echolocation. The sensors send ultrasonic sound waves through your body from every angle. With enough waves, and enough angles, we form an image of what’s happening inside your body.
It combines those sensors with two petaflops of processing power. But after watching the livestreamed reveal, I’m still unclear on what Midjourney’s AI image generation tech exactly has to do with the Midjourney Medical effort, beyond an alternative business for otherwise-unused AI compute.
Holz hopes to put 10 of the scanners into a Midjourney Spa location in San Francisco’s Union Square that will open before the end of 2027 and offered to scan the hands of attendees at its launch event. The Midjourney Spa will have a gym, saunas, and cold plunges to go along with the hot tub–equipped scanning rooms where visitors will get into the water to be scanned.
He did mention that various medical applications would require FDA clearances, but for now, Midjourney Medical says it’s working on “body composition maps” that don’t require the same level of clearance as diagnostic imaging. It also says the “library of scans” users create can be shared with doctors, AI health tools, or others, and that, “We take data privacy seriously — more details on our data policies will come as we get closer to launch.”
Holz suggested that eventually these scans could become better than an MRI, without radiation, powerful magnets, or other complicating factors, to get a look at what’s going on inside people’s bodies “real fast.” In response to a question, he imagined a future where the FDA had a class of devices to look at “weird” things and allowed people to “just try to get as much data as we can.”
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