Spotify buys naming rights on FC Barcelona’s massive stadium

Camp Nou, one of the iconic soccer stadiums on this planet, is being rebranded as Spotify Camp Nou as a part of a sponsorship settlement with Spanish soccer membership FC Barcelona that provides Spotify naming rights to the stadium. Spotify’s identify may also seem on the jerseys of each the lads’s and ladies’s groups for the following 4 seasons beginning within the 2022/23 season.

The deal nonetheless has to get ratified by FC Barcelona’s Extraordinary Delegate Members Meeting in a vote that may happen on April third. It possible received’t have a lot bother passing, nonetheless, as FC Barcelona is in an enormous quantity of debt and sought to promote a stake in its media manufacturing division final yr.

The deal is reportedly price $310 million. It may have been price extra, Spanish publication SPORT reported, if the membership had the next share of “registered” followers — followers who gave the membership entry to names, emails, and different private info. Solely round 1 % of the membership’s 350 million followers are registered, in response to the report.

Spotify will use its sponsorship as a chance to “amplify the work of artists” in a manner that brings “the worlds of music and soccer collectively, giving a world stage to gamers and artists” at Spotify Camp Nou, Alex Norström, Spotify’s chief freemium enterprise officer, mentioned in an announcement.

“Spotify is working with Barça to leverage our entry to in-stadium parts to amplify artists and allow discovery,” Norström mentioned. “For instance, utilizing the dynamic digital shows to showcase and geo-target related artists to Barça’s international TV viewers. Whereas viewers in Europe may even see a message about one artist, TV viewers in India could possibly be served a special and domestically related message.” That would imply Spotify will likely be investing in those digital stadium ads that change based mostly in your location and the channel you’re watching the sport on.

However that’s about the one specifics Norström reveals concerning the partnership, and he mentioned Spotify is contemplating “different thrilling items” the corporate will share extra about later this yr.