When your kid starts showing a preference for one of their stuffed animals, you’re supposed to buy a backup in case it goes missing.
Technology
I re-created Google’s cute Gemini ad with my own kid’s stuffie, and I wish I hadn’t
I’ve heard this advice again and again, but never got around to buying a second plush deer once “Buddy” became my son’s obvious favorite. Neither, apparently, did the parents in Google’s newest ad for Gemini.
It’s the fictional but relatable story of two parents discovering their child’s favorite stuffed toy, a lamb named Mr. Fuzzy, was left behind on an airplane. They use Gemini to track down a replacement, but the new toy is on backorder. In the meantime, they stall by using Gemini to create images and videos showing Mr. Fuzzy on a worldwide solo adventure — wearing a beret in front of the Eiffel tower, running from a bull in Pamplona, that kind of thing — plus a clip where he explains to “Emma” that he can’t wait to rejoin her in five to eight business days. Adorable, or kinda weird, depending on how you look at it! But can Gemini actually do all of that? Only one way to find out.
I fed Gemini three pictures of Buddy, our real life Mr. Fuzzy, from different angles, and gave it the same prompt that’s in the ad: “find this stuffed animal to buy ASAP.” It returned a couple of likely candidates. But when I expanded its response to show its thinking I found the full eighteen hundred word essay detailing the twists and turns of its search as it considered and reconsidered whether Buddy is a dog, a bunny, or something else. It is bananas, including real phrases like “I am considering the puppy hypothesis,” “The tag is a loop on the butt,” and “I’m now back in the rabbit hole!” By the end, Gemini kind of threw its hands up and suggested that the toy might be from Target and was likely discontinued, and that I should check eBay.
‘I am considering the puppy hypothesis’
In fairness, Buddy is a little bit hard to read. His features lean generic cute woodland creature, his care tag has long since been discarded, and we’re not even 100 percent sure who gave him to us. He is, however, definitely made by Mary Meyer, per the loop on his butt. He does seem to be from the “Putty” collection, which is a path Gemini went down a couple of times, and is probably a fawn that was discontinued sometime around 2021. That’s the conclusion I came to on my own, after about 20 minutes of Googling and no help from AI. The AI blurb when I do a reverse image search on one of my photos confidently declares him to be a puppy.
Gemini did a better job with the second half of the assignment, but it wasn’t quite as easy as the ad makes it look. I started with a different photo of Buddy — one where he’s actually on a plane in my son’s arms — and gave it the next prompt: “make a photo of the deer on his next flight.” The result is pretty good, but his lower half is obscured in the source image so the feet aren’t quite right. Close enough, though.
The ad doesn’t show the full prompt for the next two photos, so I went with: “Now make a photo of the same deer in front of the Grand Canyon.” And it did just that — with the airplane seatbelt and headphones, too. I was more specific with my next prompt, added a camera in his hands, and got something more convincing.
I can see how Gemini misinterpreted my prompt. I was trying to keep it simple, and requested a photo of the same deer “at a family reunion.” I did not specify his family reunion. So that’s how he ended up crashing the Johnson family reunion — a gathering of humans. I can only assume that Gemini took my last name as a starting point here because it sure wasn’t in my prompt, and when I requested that Gemini created a new family reunion scene of his family, it just swapped the people for stuffed deer. There are even little placards on the table that say “deer reunion.” Reader, I screamed.
1/2
For the last portion of the ad, the couple use Gemini to create cute little videos of Mr. Fuzzy getting increasingly adventurous: snowboarding, white water rafting, skydiving, before finally appearing in a spacesuit on the moon addressing “Emma” directly. The commercial whips through all these clips quickly, which feels like a little sleight of hand given that Gemini takes at least a couple of minutes to create a video. And even on my Gemini Pro account, I’m limited to three generated videos per day. It would take a few days to get all of those clips right.
Gemini wouldn’t make a video based on any image of my kid holding the stuffed deer, probably thanks to some welcome guardrails preventing it from generating deepfakes of babies. I started with the only photo I had on hand of Buddy on his own: hanging upside down, air-drying after a trip through the washer. And that’s how he appears in the first clip it generated from this prompt: Temu Buddy hanging upside down in space before dropping into place, morphing into a right-side-up astronaut, and delivering the dialogue I requested.
A second prompt with a clear photo of Buddy right-side-up seemed to mash up elements of the previous video with the new one, so I started a brand new chat to see if I could get it working from scratch. Honestly? Nailed it. Aside from the antlers, which Gemini keeps sneaking in. But this clip also brought one nagging question to the forefront: should you do any of this when your kid loses a beloved toy?
I gave Buddy the same dialogue as in the commercial, using my son’s name rather than Emma. Hearing that same manufactured voice say my kid’s name out loud set alarm bells off in my head. An AI generated Buddy in front of the Eiffel Tower? Sorta weird, sorta cute. AI Buddy addressing my son by name? Nope, absolutely not, no thank you.
How much, and when, to lie to your kids is a philosophical debate you have with yourself over and over as a parent. Do you swap in the identical stuffie you had in a closet when the original goes missing and pretend it’s all the same? Do you tell them the truth and take it as an opportunity to learn about grief? Do you just need to buy yourself a little extra time before you have that conversation, and enlist AI to help you make a believable case? I wouldn’t blame any parent choosing any of the above. But personally, I draw the line at an AI character talking directly to my kid. I never showed him these AI-generated versions of Buddy, and I plan to keep it that way.
Nope, absolutely not, no thank you.
But back to the less morally complex question: can Gemini actually do all of the things that it does in the commercial? More or less. But there’s an awful lot of careful prompting and re-prompting you’d have to do to get those results. It’s telling that throughout most of the ad you don’t see the full prompt that’s supposedly generating the results on screen. A lot depends on your source material, too. Gemini wouldn’t produce any kind of video based on an image in which my kid was holding Buddy — for good reason! But this does mean that if you don’t have the right kind of photo on hand, you’re going to have a very hard time generating believable videos of Mr. Sniffles or whoever hitting the ski slopes.
Like many other elder millennials, I think about Calvin and Hobbes a lot. Bill Watterson famously refused to commercialize his characters, because he wanted to keep them alive in our imaginations rather than on a screen. He insisted that having an actor give Hobbes a voice would change the relationship between the reader and the character, and I think he’s right. The bond between a kid and a stuffed animal is real and kinda magical; whoever Buddy is in my kid’s imagination, I don’t want AI overwriting that.
The great cruelty of it all is knowing that there’s an expiration date on that relationship. When I became a parent, I wasn’t at all prepared for the way my toddler nuzzling his stuffed deer would crack my heart right open. It’s so pure and sweet, but it always makes me a little sad at the same time, knowing that the days where he looks for comfort from a stuffed animal like Buddy are numbered. He’s going to outgrow it all, and I’m not prepared for that reality. Maybe as much as we’re trying to save our kids some heartbreak over their lost companion, we’re really trying to delay ours, too.
All images and videos in this story were generated by Google Gemini.
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This week, Anthropic delivered a master class in arrogance and betrayal as well as a textbook case of how not to do business with the United States Government or the Pentagon.
Our position has never wavered and will never waver: the Department of War must have full, unrestricted access to Anthropic’s models for every LAWFUL purpose in defense of the Republic.
Instead, @AnthropicAI and its CEO @DarioAmodei, have chosen duplicity. Cloaked in the sanctimonious rhetoric of “effective altruism,” they have attempted to strong-arm the United States military into submission – a cowardly act of corporate virtue-signaling that places Silicon Valley ideology above American lives.
The Terms of Service of Anthropic’s defective altruism will never outweigh the safety, the readiness, or the lives of American troops on the battlefield.
Their true objective is unmistakable: to seize veto power over the operational decisions of the United States military. That is unacceptable.
As President Trump stated on Truth Social, the Commander-in-Chief and the American people alone will determine the destiny of our armed forces, not unelected tech executives.
Anthropic’s stance is fundamentally incompatible with American principles. Their relationship with the United States Armed Forces and the Federal Government has therefore been permanently altered.
In conjunction with the President’s directive for the Federal Government to cease all use of Anthropic’s technology, I am directing the Department of War to designate Anthropic a Supply-Chain Risk to National Security. Effective immediately, no contractor, supplier, or partner that does business with the United States military may conduct any commercial activity with Anthropic. Anthropic will continue to provide the Department of War its services for a period of no more than six months to allow for a seamless transition to a better and more patriotic service.
America’s warfighters will never be held hostage by the ideological whims of Big Tech. This decision is final.
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When you open a chatbot, stream a show or back up photos to the cloud, you are tapping into a vast network of data centers. These facilities power artificial intelligence, search engines and online services we use every day. Now there is a growing debate over who should pay for the electricity those data centers consume.
During President Trump’s State of the Union address this week, he introduced a new initiative called the “ratepayer protection pledge” to shift AI-driven electricity costs away from consumers. The core idea is simple.
Tech companies that run energy-intensive AI data centers should cover the cost of the extra electricity they require rather than passing those costs on to everyday customers through higher utility rates.
It sounds simple. The hard part is what happens next.
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At the State of the Union address Feb. 24, 2026, President Trump unveiled the “ratepayer protection pledge” aimed at shielding consumers from rising electricity costs tied to AI data centers. (Nathan Posner/Anadolu via Getty Images)
Why AI is driving a surge in electricity demand
AI systems require enormous computing power. That computing power requires enormous electricity. Today’s data centers can consume as much power as a small city. As AI tools expand across business, healthcare, finance and consumer apps, energy demand has risen sharply in certain regions.
Utilities have warned that the current grid in many parts of the country was not built for this level of concentrated demand. Upgrading substations, transmission lines and generation capacity costs money. Traditionally, those costs can influence rates paid by homes and small businesses. That is where the pledge comes in.
What the ratepayer protection pledge is designed to do
Under the ratepayer protection pledge, large technology companies would:
- Cover the full cost of additional electricity tied to their data centers
- Build their own on-site power generation to reduce strain on the public grid
Supporters say this approach separates residential energy costs from large-scale AI expansion. In other words, your household bill should not rise simply because a new AI data center opens nearby. So far, Anthropic is the clearest public backer. CyberGuy reached out to Anthropic for a comment on its role in the pledge. A company spokesperson referred us to a tweet from Anthropic Head of External Affairs Sarah Heck.
“American families shouldn’t pick up the tab for AI,” Heck wrote in a post on X. “In support of the White House ratepayer protection pledge, Anthropic has committed to covering 100% of electricity price increases that consumers face from our data centers.”
That makes Anthropic one of the first major AI companies to publicly state it will absorb consumer electricity price increases tied to its data center operations. Other major firms may be close behind. The White House reportedly plans to host Microsoft, Meta and Anthropic in early March to discuss formalizing a broader deal, though attendance and final terms have not been confirmed publicly.
Microsoft also expressed support for the initiative.
“The ratepayer protection pledge is an important step,” Brad Smith, Microsoft vice chair and president, said in a statement to CyberGuy. “We appreciate the administration’s work to ensure that data centers don’t contribute to higher electricity prices for consumers.”
Industry groups also point to companies such as Google and utilities including Duke Energy and Georgia Power as making consumer-focused commitments tied to data center growth. However, enforcement mechanisms and long-term regulatory details remain unclear.
CHINA VS SPACEX IN RACE FOR SPACE AI DATA CENTERS
The White House plans talks with Microsoft, Meta and Anthropic about shifting AI energy costs away from consumers. (Eli Hiller/For The Washington Post via Getty Images)
How this could change the economics of AI
AI infrastructure is already one of the most expensive technology buildouts in history. Companies are investing billions in chips, servers and real estate. If firms must also finance dedicated power plants or pay premium rates for grid upgrades, the cost of running AI systems increases further. That could lead to:
- Slower expansion in some markets
- Greater investment in renewable energy and storage
- More partnerships between tech firms and utilities
Energy strategy may become just as important as computing strategy. For consumers, this shift signals that electricity is now a central part of the AI conversation. AI is no longer only about software. It is also about infrastructure.
The bigger consumer tech picture
AI is becoming embedded in smartphones, search engines, office software and home devices. As adoption grows, so does the hidden infrastructure supporting it. Energy is now part of the conversation around everyday technology. Every AI-generated image, voice command or cloud backup depends on a power-hungry network of servers.
By asking companies to account more directly for their electricity use, policymakers are acknowledging a new reality. The digital world runs on very physical resources. For you, that shift could mean more transparency. It also raises new questions about sustainability, local impact and long-term costs.
ARTIFICIAL INTELLIGENCE HELPS FUEL NEW ENERGY SOURCES
As AI expansion strains the grid, a new proposal would require tech firms to fund their own power needs. (Sameer Al-Doumy/AFP via Getty Images)
What this means for you
If you are a homeowner or renter, the practical question is simple. Will this protect my electric bill? In theory, separating data center energy costs from residential rates could reduce the risk of price spikes tied to AI growth. If companies fund their own generation or grid upgrades, utilities may have less reason to spread those costs among all customers.
That said, utility pricing is complex. It depends on state regulators, long-term planning and local energy markets.
Here is what you can watch for in your area:
- New data center construction announcements
- Utility filings that mention large commercial load growth
- Public service commission decisions on rate adjustments
Even if you rarely use AI tools, your community could feel the effects of a nearby data center. The pledge is intended to keep those large-scale power demands from showing up in your monthly bill.
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Kurt’s key takeaways
The ratepayer protection pledge highlights an important turning point. AI is no longer only about innovation and speed. It is also about energy and accountability. If tech companies truly absorb the cost of their expanding power needs, households may avoid some of the financial strain tied to rapid AI growth. If not, utility bills could become an unexpected front line in the AI era.
As AI tools become part of daily life, how much extra power are you willing to support to keep them running? Let us know by writing to us at Cyberguy.com.
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Amazon has slowly been teasing out casting details for its live-action adaptation of God of War, and now we have our first look at the show. It’s a single image but a notable one showing protagonist Kratos and his son Atreus. The characters are played by Ryan Hurst and Callum Vinson, respectively, and they look relatively close to their video game counterparts.
There aren’t a lot of other details about the show just yet, but this is Amazon’s official description:
The God of War series storyline follows father and son Kratos and Atreus as they embark on a journey to spread the ashes of their wife and mother, Faye. Through their adventures, Kratos tries to teach his son to be a better god, while Atreus tries to teach his father how to be a better human.
That sounds a lot like the recent soft reboot of the franchise, which started with 2018’s God of War and continued through Ragnarök in 2022. For the Amazon series, Ronald D. Moore, best-known for his work on For All Mankind and Battlestar Galactica, will serve as showrunner. The rest of the cast includes: Mandy Patinkin (Odin), Ed Skrein (Baldur), Max Parker (Heimdall), Ólafur Darri Ólafsson (Thor), Teresa Palmer (Sif), Alastair Duncan (Mimir), Jeff Gulka (Sindri), and Danny Woodburn (Brok).
While production is underway on the God of War series, there’s no word on when it might start streaming.
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