Lucid Motors found itself in a tough bind this week, fending off bankruptcy rumors and watching its stock price plunge as a result. The company quickly denied the report, calling it “completely false” and pointing to its available free cash flow as evidence that it has enough runway to operate into next year.
Technology
Can autonomous trucks really make highways safer?
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Kodiak AI, a leading provider of AI-powered autonomous driving technology, has spent years quietly proving that self-driving trucks can work in the real world. The company’s core system, the Kodiak Driver, brings software and hardware together in a practical way. As the company explains, “The Kodiak Driver combines advanced AI-driven software with modular, vehicle-agnostic hardware into a single, unified platform.”
That approach matters because trucking is not a closed lab environment. It is highways, weather, fatigue and long hours. Kodiak’s strategy focuses on solving those realities first.
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How public views on autonomous trucks are changing
During a recent episode of CyberGuy’s “Beyond Connected” podcast, Kurt spoke with Daniel Goff, vice president of external affairs at Kodiak AI, about how attitudes toward autonomous trucks have shifted over time.
WILL AUTONOMOUS TRUCKS REPLACE DRIVERS BY 2027?
Autonomous trucks are already hauling freight on public highways as companies test how the technology performs in real-world conditions. (Kodiak)
Goff described how different the reaction was when the company first launched. “Kodiak was founded in 2018, and I joined in 2019. When I first started at the company, I said I worked for a company that was working to build trucks that drive themselves, and people kind of looked at me like I was crazy. Over the last few years, we’ve really seen autonomous vehicles capture the public’s imagination. We’ve seen them grow in the real world. I think that people are getting more used to this idea.”
For Goff, that shift has come from seeing the technology operate safely outside of test environments, where performance matters more than hype.
Why autonomous trucks could improve road safety
One of Kodiak AI’s central arguments is simple. Machines avoid many of the risks that come with human driving. “We think there are advantages to this technology that humans, myself included, can’t match. You know this technology doesn’t get distracted. It doesn’t check its phone. It doesn’t have a phone. It doesn’t have a bad day to take it out on the road. It doesn’t speed. It doesn’t know how to speed. You know they’re pretty boring drivers.” In trucking, boring is often a good thing.
Where autonomous trucks are already operating today
Kodiak AI is already doing this on real roads. The company has been running active freight routes for years, not just testing in controlled settings. “Kodiak’s headquarters are in Mountainview, California, but since 2019, we’ve had a command center in Lancaster, Texas, which is just south of Dallas. Since 2019, we’ve actually been delivering freight from that Lancaster hub to Houston, Oklahoma City and Atlanta with what we call a safety driver behind the wheel.”
Those real-world miles have helped Kodiak fine-tune its system in everyday traffic, weather and long-haul conditions.
Tractor trailers at the entrance of the Port of Baltimore in Baltimore, Maryland, on Tuesday, Oct. 8, 2024. (Nathan Howard/Getty Images)
The trucking problem Kodiak is trying to solve
Long-haul trucking is essential to the U.S. economy, but it is also one of the most demanding and risky jobs on the road. Drivers spend long stretches away from home, work extended hours and operate heavy vehicles in all conditions. As Goff put it, “Driving a truck is one of the most difficult and dangerous jobs that people do in the United States every day. You know, being a truck driver means, for at least a long haul truck driver, means you’re away from your family for sometimes days, weeks, even months at a time, sleeping in the back of the truck.”
He also pointed to federal safety rules that limit how long drivers can stay behind the wheel, which are meant to reduce fatigue but also restrict how much freight one person can move in a day. “If you’re driving the 11-hour legal maximum per day and there are people who love being long-haul truckers, but we’re not seeing people stepping up for those roles anymore in this country, and drivers are retiring every year.”
Those realities have contributed to ongoing driver shortages and growing pressure on the freight system. Kodiak believes autonomous technology is best used where the job is hardest and most repetitive. “The goal for this technology is really best suited for those really tough jobs. The long lonely highway miles, the trucking and remote locations where people either don’t wanna live or don’t or can’t easily live.”
Goff also highlighted how much capacity is lost simply because trucks sit idle for most of the day. “The average truck is driven about seven hours a day in the US, and you know there are 24 hours a day, so that’s a lot of time just sitting there.”
Autonomy, he said, could help change that math. “The goal of the technology is that you can basically run 24/7, just kind of stopping to refuel, to inspect the truck for safety, and you know, other than that, the trucks are moving.”
Long-haul trucking is one of the most demanding jobs on the road, which is why autonomous systems focus on long, repetitive highway routes. (Kodiak)
How many miles Kodiak AI has driven to prove safety
Kodiak AI emphasizes data over promises. “We’ve driven over 3 million miles with a safety driver behind the wheel for most of those miles, meaning somebody ready to take over at any time. So, we got a very good track record.” To put that into perspective, Goff added, “The average American drives about 800,000 miles in their lifetime, which seems crazy. That’s a lot of driving, but we’re at almost 4 average lifetimes with our system today, and we also use computer simulation, all sorts of things to assess the safety of the system.”
In addition to its long-haul operations, Kodiak AI works with Atlas Energy Solutions, which does oil logistics in the Permian Basin of West Texas and eastern New Mexico. As of Q3 2025, the company has delivered 10 driverless trucks to Atlas, which autonomously deliver sand up to 24 hours a day with no human operator in the cab. Goff says, “We see our work in the Permian as a perfect sandbox for our long-haul operations.”
The company has also sought third-party validation. “Additionally, we have done external-facing studies. We did a study with a company called Nauto, which is one of the leaders in AI-enabled dashcams. They actually help vehicle fleets compute safety scores from an outside perspective. Our system scored the highest ever in the Nauto safety score.”
THE ROAD TO PROSPERITY WILL BE PAVED BY AUTONOMOUS TRUCKING
Where autonomous truck regulations stand today
Policy is another key factor in adoption. “From a regulatory perspective. 25 states have passed laws allowing autonomous vehicle deployment.” Goff believes the danger of everyday driving makes the case clear. “I think people who think about transportation every day understand how dangerous driving a car is, driving a truck is, and just being on the road see the potential for this technology.”
What critics say about autonomous trucks
Autonomous trucking still raises concerns among safety advocates and everyday drivers. Critics question whether software can respond fast enough in emergencies, handle unpredictable human behavior or make judgment calls during complex highway situations.
Kodiak AI says those concerns are exactly why safety comes first. As Goff explained, “In this industry in particular, we really understand how important it is to be safe.”
The company argues that autonomous systems must earn trust over time through real-world performance, transparent testing and measurable results, not promises or hype.
What this means to you
For everyday drivers, autonomous trucks raise understandable questions. Sharing the road with a vehicle controlled by software can feel unsettling, especially when headlines often focus on what could go wrong. Kodiak’s argument is that safety improves when fatigue, distraction and emotional decision-making are removed from long highway driving. If the technology continues to perform as claimed, the impact could show up in quieter ways. That includes fewer tired drivers on overnight routes, more predictable freight movement and potentially safer highways over time. For consumers, it could also mean fewer delivery delays and less strain on a trucking system already short on drivers.
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Safety data, real-world miles and third-party reviews now play a central role in building trust in self-driving trucks. (Kurt “CyberGuy” Knutsson)
Kurt’s key takeaways
Autonomous trucking is not a future concept anymore. Kodiak AI is already moving freight and collecting real safety data on public roads. At the same time, skepticism remains healthy and necessary. Trust in this technology will rise or fall based on transparency, regulation and long-term performance, not promises. The real question is no longer whether self-driving trucks can operate. It is whether they can consistently prove they make roads safer for everyone who shares them.
Would you trust autonomous trucks more if they could show a better safety record than human drivers over time? Let us know by writing to us at Cyberguy.com.
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Skullcandy announced a new version of its Crusher wireless headphones today featuring a few of Bose’s audio technologies including its QuietControl ANC and head-tracking spatial audio. The Crusher headphone line differentiates itself from the competition through the use of both full-range and dedicated bass drivers in each ear cup to boost deeper frequencies. Skullcandy admits that approach can result in a loss of audio quality when the bass is heavily boosted, but its new Crusher 1080 ANC are meant to address and improve that with Bose’s help.
Available starting today for $279.99 in black, candy, primer, and cement color options, the new Crusher 1080 ANC feature redesigned drivers with a stiffer diaphragm material resulting in enhanced clarity and detail with less distortion at higher volume. As with previous models in the Crusher line, the bass boosting is entirely adjustable using Skullcandy’s mobile app or the on-headphone controls that now include a more prominent dial on the outside.
The Crusher 1080 ANC will be the first non-Bose headphones to feature that company’s TrueSpatial audio technology with head tracking that works whether you’re stationary or out for a run and its WaveForm audio engine that “keeps audio full, balanced, and smooth.” Skullcandy’s latest will also offer industry-leading noise cancellation with Bose’s six microphone QuietControl ANC tech that adapts as sounds around you get louder or quieter. The Crusher 1080ANC even features Bose’s SpeechClarity that reduces noise so your voice comes through clearly during a call, but they’re not the first third-party headphones to offer it.
Battery life is estimated to be up to 60 hours with ANC turned off, or 50 hours with it on, while a 10-minute rapid charge will keep the Crusher 1080 ANC going for up to four hours if they die. There’s multipoint pairing for connecting and switching between multiple devices, auto reconnect and wear detection that pauses music when you take the headphones off, and a design that folds flat for easier storage. The Crusher 1080 ANC supports Bluetooth 5.3 with LE Audio, low latency audio, and Auracast.
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You paid for the product. So why does it feel like the company still controls the screen? That is the question more of us are starting to ask as smart devices get updated long after we bring them home. A refrigerator can show ads in your kitchen. A car can flash offers on the dashboard. Even a Windows 11 computer can surface promotions before you get to work.
The frustrating part is that this often happens through software updates. You tap update because you want your device to stay secure and work properly. Then one day, the product you bought starts acting like a billboard. This is also why it pays to understand the hidden privacy clauses and settings that come with smart products before those screens start doing things you never expected.
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Smart devices from refrigerators to cars and computers can show ads after software updates, raising questions about who controls screens consumers already paid for. (Michele Tantussi/Getty Images)
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Samsung Family Hub refrigerators started showing ads
Samsung Family Hub refrigerators are sold as connected kitchen hubs. You can use the screen for weather, calendars, grocery lists and other household features. But as we discussed on The CyberGuy Report podcast at CyberGuy.com, that same screen can also become a place for ads after a software update. Samsung began showing ads on some Family Hub refrigerator Cover Screens in the U.S. We reached out to Samsung about this, and a spokesperson provided us with this statement:
“Last year, Samsung piloted a new Cover Screen widget on Family Hub refrigerators in the U.S. The widget rotates through useful information like weather, news, calendar events, and curated ads. After the pilot concluded in March, the widget was launched fully with the same user experience.
Users can turn off the Cover Screen widget, including ads, in the Advertisements tab of the Settings menu (Settings > Advertisements > Cover screen Ads) without impacting any other features or functions. Ads can also be dismissed on the Cover Screens where shown, meaning that the dismissed ad will not appear again during that specific ad’s campaign period. Since the start of the pilot program last October, our review has indicated consumers are finding value in this new widget. The percentage of users who have turned off the feature is in the low single-digits.
A Cover Screen appears when the Family Hub screen is idle, and the widget only appears on the Weather, Color, and Daily Board themes. The widget does not appear on the Cover Screen’s Art or Album themes.”
That answer is important because Samsung says you can turn the Cover Screen ads off without losing other features. Still, the larger point remains. You bought a refrigerator, then a later update added an ad experience to the screen in your kitchen.
How to turn off Samsung Family Hub Cover Screen ads
On the Family Hub screen:
- Tap Settings
- Tap Advertisements
- Tap Cover Screen Ads
- Turn the switch off
You can also change the Cover Screen theme. Samsung says the widget does not appear on Art or Album themes.
Car screen ads appeared in Jeep, Ram and Chrysler vehicles
Now move from the kitchen to the driveway. Some Jeep, Ram and Chrysler drivers previously saw promotional messages on their infotainment screens through Stellantis’ Uconnect system.
Stellantis, the automaker behind Jeep, Ram, Chrysler and Dodge, says its In-Vehicle Message technology, or IVM, is designed to help the company stay in contact with owners at important points during ownership. The company says it uses IVM for important messages, such as vehicle recalls and vehicle health monitor alerts. Stellantis also confirmed that the earlier pop-up promotions were part of its in-vehicle messaging or Uconnect communication system. However, the company says it has not run the promotional in-vehicle messages referenced in those reports since mid-fall 2025 and has nothing planned for future in-vehicle promotional messages.
At the time those promotional messages were active, Stellantis says owners could opt out by calling customer service or by updating their profile or Message Settings on their vehicle brand’s website account, such as a Ram owner account. That update is important. There are no current promotional in-vehicle messages to opt out of, according to Stellantis. Still, the larger concern remains: modern vehicles are software-driven, and the screen in the middle of your dashboard can be changed long after you drive off the lot.
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Some Jeep, Ram and Chrysler drivers previously saw promotional messages on infotainment screens through Stellantis’ Uconnect system. (Kurt “Cyberguy” Knutsson)
Why dashboard messages feel more intrusive
A car screen is different from a phone app or website. You use that display for directions, music, climate controls and vehicle settings. So when a promotional message appears there, it can feel more personal than an ad on a webpage.
To be fair, in-vehicle messaging can serve an important purpose. Recall notices and vehicle health alerts can help owners respond to safety or maintenance issues faster.
However, promotional messages hit differently. You are sitting in a car you paid tens of thousands of dollars for. That screen should help you drive, maintain your vehicle and get where you are going without feeling like another place for a sales pitch.
Windows 11 ads can appear in several places
Then there is your computer. Windows 11 can show promotional content in places that feel like part of the operating system. That includes the lock screen, the Start menu and account-related notifications.
The lock screen can use Windows Spotlight, which displays rotating images along with tips, tricks and notifications. Start menu settings also include areas where Microsoft can show recommendations and account prompts.
Some of these messages may look like helpful notices. Others can feel like upsells. The most annoying ones are the alerts that look urgent, then steer you toward a Microsoft service such as OneDrive backup. Microsoft declined to comment for this story.
How to reduce ads and suggestions in Windows 11
You can cut down on much of this in Settings.
Change the lock screen:
- Go to Settings
- Click Personalization
- Click Lock screen
- Change Windows Spotlight to Picture
- Turn off Get fun facts, tips, tricks and more on your lock screen
Reduce Start menu suggestions:
- Go to Settings
- Click Personalization
- Click Start
- Turn off any available toggles for recommendations, tips, suggestions or personalized offers
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Samsung says Family Hub refrigerator Cover Screen ads can be turned off, but the feature highlights how connected appliances can change after purchase. (SeongJoon Cho/Bloomberg via Getty Images)
Limit account-related prompts:
- Go to Settings
- Click Personalization
- Click Start
- Turn off Show account-related notifications
Microsoft may change wording over time, so look for anything tied to recommendations, tips, suggestions, offers or account notifications. For more Windows settings help, see these Windows 11 tips.
Device screen ads are spreading after you buy
The real problem isn’t one ad on one screen. It is the fact that software gives companies a way to change products after you buy them. A refrigerator used to stay a refrigerator. A car dashboard used to do what it did on the day you drove off the lot. A computer operating system used to feel like the tool you used to get things done.
Now those screens can change later. A company can add a widget, promote a service or push an offer through an update. That does not mean every update is bad. Security fixes are essential. Bug fixes help. New features can be useful. However, ads feel different when they arrive after you already paid for the product. That is why you should keep your devices updated, but also check what changed after the update installs.
What this means to you
Before you buy a smart appliance, connected car or computer, think beyond the hardware. Ask what kind of software controls the screen. Check whether ads, recommendations or promotional content can be turned off.
After setup, go through the settings before you assume the default experience is the only option. Look for menus labeled ads, recommendations, notifications, tips, offers or personalization. If you are setting up a new device, this new electronics setup guide is a good place to start.
Also, pay attention after updates. If a new widget or pop-up appears, do not assume you have to live with it. There may be a buried toggle that turns it off. Most of all, remember that a screen in your home, car or office has value. Companies know that. You should know it too.
Kurt’s key takeaways
This is exactly why we covered this on The CyberGuy Report podcast at CyberGuy.com. It hits a nerve because you already paid for these products, yet companies can still use software updates to claim space on the screens you see every day. Samsung says Family Hub Cover Screen ads can be turned off. Stellantis says its vehicle promotions stopped in the fall of 2025. Windows 11 gives you some settings that reduce tips, suggestions and account prompts. Still, the pattern is hard to ignore. Companies are learning how to keep making money from a product after the sale. That may be great for them, but it can feel pretty lousy when the screen is inside your kitchen, your car or your computer. When you pay thousands of dollars for a product, that screen should work for you instead of becoming another place for a company to sell to you.
Which screen ad would bother you most: one on your refrigerator, one on your computer or one in your car? Let us know by writing to us at CyberGuy.com.
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But despite the swift response, the damage was widespread. The panic immediately bled into competing automakers, pulling down shares of Rivian and Polestar as investors speculated about the long-term survival of EV-only companies in the face of slowing consumer demand and whiplash policy shifts. And it cast a harsh light on the precarity of all three companies and the future of electric vehicles.
The trouble started on Tuesday, when EV trade publication EV reported that restructuring firm AlixPartners had advised Lucid’s board to consider Chapter 11 bankruptcy or a take-private deal. The report also said AlixPartners had encouraged the board to further restructure in the US and Europe and to focus on the Gravity SUV. But while the rest of the media has since reported on Lucid’s denial, no other publication has confirmed EV’s scoop. (For what its worth, EV’s URL is “eletric-vehicle.com,” enshrining the incorrect spelling in its address.)
Lucid confirmed that it had hired AlixPartners, but denied that the firm had made any such recommendations to its board. Instead, AlixPartners would provide advice on “improving execution, strengthening operations and positioning Lucid to realize the full potential of its technology, products and innovation,” Lucid chief communications officer Nick Twork said.
Lucid went a step further, filing a cease and desist order against EV
Lucid went a step further, filing a cease and desist order against EV, claiming that the site’s report directly led to the stock crash. “In short, your actions caused serious injury to a number of investors,” Lucid’s chief legal officer and general counsel, Brian Tomkiel, said in the letter. “And they injured, and continue to injure, Lucid directly.”
Still, the timing was terrible. Lucid is genuinely not in good shape, having lost over $1 billion in the first quarter of the year. The company has also gone through two rounds of layoffs in 2026, having cut 12 percent of staff in February and then 18 percent in June. The company also reduced production at its factory in Arizona in a bid to counteract its high inventory and save money. And there’s been leadership turmoil, with COO Marc Winterhoff departing the company and his position being eliminated entirely in an effort to flatten the structure.
The report sent the stock into freefall, plummeting as much as 50 percent in one of the worst single-day drops in Lucid’s history. And with Polestar and Rivian also catching strays, it’s generally been a glum time for companies not named Tesla trying make a go of exclusively building electric vehicles. Wall Street is panicking because the rumors are aligning with the bad news coming out of these companies’ earnings reports. EV sales are stabilizing, but recovery is still a distant promise. The all-electric future seems further away than ever.
Whether or not Lucid is actually weighing Chapter 11, it’s a sure sign of more turbulent waters ahead. Polestar getting strong-armed out of the US over its Chinese ties has left a lot of EV owners and dealers scratching their heads. Rivian is in an increasingly precarious position thanks to its huge, expensive bet on becoming a mass-market car company with the production of the R2.
All of these companies are increasingly reliant on big stakeholders — Lucid with Saudi Arabia’s Public Investment Fund, Polestar with Geely, and Rivian with Volkswagen — for their future survival. If any of these big backers get cold feet, the future could get really dark really fast.
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