Shai Gilgeous-Alexander apparently isn’t amused by a new board game that pokes fun at the Oklahoma City Thunder star’s reputation for garnering foul calls at the hint of contact by an opposing player.

Last week, a lawyer representing the two-time reigning NBA MVP sent a cease-and-desist letter to sports prediction market and fantasy sports company Underdog that includes a demand for the destruction of all copies of the cheeky and extremely limited-edition game Unethical Hoops.

Done in the style of the children’s classic Operation, Unethical Hoops requires players to use tweezers to pull objects from tiny holes, with the slightest touch of a metal border setting off a buzzer indicating failure.

Instead of pretending to be doctors attempting to remove body parts from a patient, however, Unethical Hoops players act as members of an opposing basketball team trying to take the ball from a cartoon character who very much resembles Gilgeous-Alexander.

In this game, the buzzer represents the whistle of a foul-calling referee.

“Shai has made hoops all about foul baiting and now you’re stuck guarding him in Underdog’s new board game,” a description reads on the game’s website. “Don’t get baited. Steal the ball without getting whistled.”

In a letter dated May 22, attorney Eric Fishman of ArentFox Schiff LLP demanded that Underdog “immediately and permanently cease and desist from any and all use of Mr. Gilgeous-Alexander’s NIL in any and all media, including but not limited to your website (including the Unethical Hoops Website)… and any physical goods including but not limited to the board game advertised on the Unethical Hoops Website.”

The notice also calls for Underdog to “immediately destroy all physical goods or advertisements that use Mr. Gilgeous-Alexander’s NIL, including but not limited to the board game advertised on the Unethical Hoops Website,” as well as a promise never to use the star player’s name, image or likeness without his permission.

Fishman did not immediately respond to a request for comment from The Times.

According to the Unethical Hoops website, which remains active more than a week after the date on the cease-and-desist order, only 100 copies of the game were made, to be given away to Underdog users. The giveaway ended as scheduled on Friday.

Underdog declined to comment on the matter other than to point out that the company has pulled comical stunts at the expense of members of the sports world.

“We’ve poked fun at Knicks and Lakers fans, the Red Sox owners, the Mets and more,” a spokesperson said via email. “We like to have some fun with whatever is in the sports fan zeitgeist.”

Gilgeous-Alexander is a four-time All-Star who led the league in scoring last season (2,484 points) and was second in scoring this season (2,117). He led the Thunder to their first NBA title last year and has them back in the Western Conference finals this year (the decisive Game 7 against the San Antonio Spurs is Saturday in Oklahoma City).

While one of the NBA’s biggest stars, Gilgeous-Alexander is often criticized for the number of favorable foul calls he receives — he has ranked second or third in the league for number of free throw attempts per game in each of the last four seasons and is currently second among all players in the 2026 playoffs with 9.8 a game — and the lengths he appears to go to in order to receive them.

After Game 2 against the Spurs, one NBA fan account on X wrote, “Shai flopped on every single shot attempt” and posted a video that showed seven such examples (Gilgeous-Alexander actually attempted 24 shots that night). The post has been viewed 22.7 million times.

Earlier this week, prior to Game 6 of the conference finals, another fan account on X posted a video “ranking all 44 times SGA fell on the floor while shooting during the 2026 playoffs from least to most egregious.” That post has been viewed 1.3 million times.

As the cartoon likeness of Gilgeous-Alexander states in the Unethical Hoops ad, “so much as breathe on me, I’m getting the call.”

The real-life SGA was asked during a TV interview after Game 3 in San Antonio about the “flopper!” chants that rained down on him at Frost Bank Center.

“It’s part of the game,” he said. “It’s nothing. I’ve been dealing with it for a long time. I don’t really hear it. I’m focused on what’s going on on the court.”

The Western Conference Finals will come down to a Game 7 after the San Antonio Spurs routed the Oklahoma City Thunder, 118-91, in Game 6 on Thursday night.

Game 7 heads back to Oklahoma City, where the winner will face the New York Knicks in the NBA Finals after New York swept the Cleveland Cavaliers in the Eastern Conference Finals.

With their backs against the wall, the Spurs did what was necessary on their home court and then some. And it was their phenom, Victor Wembanyama, leading the way.

The 7-foot-4 big man led the Spurs with 28 points on 10-of-21 shooting, including four three-pointers made, while notching a double-double with 10 rebounds, two assists, two steals and three blocks.

This was the performance head coach Mitch Johnson and the rest of the team needed from Wembanyama, and he was up for the challenge as the Thunder were looking to make it back-to-back NBA Finals appearances.

Instead, the Thunder’s three-point shooting woes returned in San Antonio, much like they did in Game 4 of this series. They took a whopping 40 threes, but only cashed in 10 of them, finishing 25% from beyond the arc on the night.

SPURS SNAP THUNDER’S PLAYOFF WIN STREAK BEHIND VICTORY WEMBANYAMA’S INCREDIBLE GAME 1 PERFORMANCE

As a team, the Thunder shot just 37%, and MVP Shai Gilgeous-Alexander is among the culprits for the poor shooting night. He had just 15 points, going 6-of-18 from the field and 0-of-5 from three-point land. Lu Dort was also ice cold from three, going just 1-of-9 and 2-of-11 for the game.

Meanwhile, San Antonio was getting more than just “Wemby” contributions, especially from rookie Dylan Harper, who played a vital role in the blowout off the bench.

Harper was quite efficient when he had the ball in his hands, going 6-of-9 from the field for 18 points, while tallying six rebounds and four assists in his pivotal 22 minutes off the pine.

And in the starting five, Stephon Castle was getting to the rim like he’s supposed to, scoring 17 points while dishing out nine assists for the Spurs. Devin Vassell also hit four of his seven three-point shots for 12 points, while Julian Champagnie poured in 10 more with six rebounds, two assists, one steal and two blocks on the other end of the hardwood.

The Spurs saw 12 different players contribute on the scoreboard in this contest, some of whom made their way into the game when the Thunder conceded and already started to focus on Game 7. And that swing came in the third quarter, when the Spurs outscored the Thunder, 32-13, and started to run away with this must-win game for their franchise.

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Now, folks, it all comes down to the ever-suspenseful Game 7, where the Thunder will hope one last home game will give them the juice to push their way into the Finals.

But the Spurs are hoping to recreate 1999 by earning a matchup with the Knicks in the NBA Finals.

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SOUTHERN SECTION FINALS

At Bill Barber Park, Irvine

Thursday’s Results

DIVISION 7

Edgewood 4, Ramona Convent 1

DIVISION 6

Irvine 15, Arroyo 2

Friday’s Schedule

DIVISION 1

La Mirada vs. JSerra, 7 p.m.

DIVISION 2

Whittier Christian vs. Mater Dei, 4 p.m.

Saturday’s Schedule

DIVISION 3

Riverside Prep vs. Great Oak, 7 p.m.

DIVISION 4

Mission Viejo at Oxnard, 4 p.m.

DIVISION 5

Grace vs. Northwood, 10 a.m.

DIVISION 8

Arroyo Valley vs. San Bernardino, 1 p.m.

CITY SECTION FINALS

FRIDAY’S SCHEDULE

At Legacy

OPEN DIVISION

#1 Granada Hills vs. #2 Carson, 6:30 p.m.

DIVISION III

#5 South East vs. #15 Reseda, 4 p.m.

SATURDAY’S SCHEDULE

At Birmingham

DIVISION I

#1 Venice vs. #6 Eagle Rock, 2 p.m.

DIVISION II

#1 L.A. Marshall vs. #6 Arleta, 11 a.m.

DIVISION IV

#4 Huntington Park vs. #14 Franklin, 11:30 a.m.