YouTube TV will start offering customers lower-priced channel packages, including one aimed at sports fans.

The Google-owned pay-TV service announced Monday it will roll out more than 10 plans that will be priced below a full YouTube TV subscription that offers more than 100 channels.

The introduction, which will begin over the next few weeks, is in response to growing consumer resentment over the rising cost for the service, currently available for $82.99 a month. YouTube TV was introduced in 2017 as an alternative to increasingly expensive cable and satellite services with an initial price of $35 a month.

Consumer interest is likely to be highest for the Sports Plan, available this fall. For $64.99 a month, consumers will get the four broadcast networks, which all carry the NFL, plus Fox Sports 1, the NBC Sports Network and all of the ESPN channels. New subscribers will be offered a one-year introductory rate of $54.99 a month.

YouTube will also offer a Sports + News plan, which combine the two most-watched genres in the pay TV bundle. For $71.99 a month, consumers get the sports package and news networks CNN, Fox News, MS NOW, Bloomberg, C-SPAN and Fox Business. The introductory rate is $56.99.

The new plans will aim to compete with the direct to consumer offering of ESPN, which is available in tandem with Fox One, a service combining Fox Corp’s news and sports channels. The two are being offered together for $39.99 a month.

Over the last two years, El Segundo-based DirecTV rolled out smaller packages of channels aimed at consumers who no longer want a big monthly bill for networks they don’t watch. The satellite TV service now offers smaller genre packages of channels and streaming apps that cater to a particular interest available at a lower price — designed for news junkies, sports fans, children and Spanish-language speakers.

Pay-TV providers are under pressure to provide more pricing options to consumers to keep them from cutting the cord.

At the same time, carriage negotiations with programmers are more fraught, often leading to standoffs where channels are pulled, disrupting service to customers.

Disney’s channels, including ESPN, were off of YouTube TV for nearly 15 days last fall. Separately, YouTube TV customers lost access to Univision’s Spanish-language channels for two months, which drew the attention of legislators on both sides of the political spectrum.

YouTube, which has about 10 million subscribers, is also offering an Entertainment Plan that includes the major broadcast networks and an array of cable channels including FX, Hallmark, Comedy Central, Bravo, Paramount, Food Network and HGTV at $54.99 a month and an introductory rate of $44.99.

A News + Entertainment + Family Plan — which combines, news, entertainment and children’s channels including Disney Channel, Cartoon Network and Nickelodeon, will be available for $69.99 a month and an introductory rate of $59.99.

Adrenaline was running high for Austrian snowboarder Benjamin Karl after winning a second straight Olympic gold medal in the men’s parallel giant slalom on Sunday.

And that adrenaline had him not feeling the cold temperatures, as he ripped off his jacket and clothes in celebration.

Karl, 40, was flexing his arms and screaming, ripping off his jacket and four layers of clothes during his celebration. He was even seen face down on the snow, which was surely cold, but he didn’t care.

Karl was an Olympic gold medalist once again, and that’s all that mattered at the moment.

Before his medal-winning run, Karl was trailing South Korea’s Kim Sang-kyum for most of the final race, when he took full advantage of Kim’s mistake.

US TAKES GOLD IN FIGURE SKATING TEAM EVENT AT WINTER OLYMPICS

Karl crossed the finish line 0.19 seconds ahead of his South Korean opponent to win gold at Livigno Snow Park. Rounding out the podium was Bulgaria’s Tervel Zamfirov with bronze.

The crowd at Livigno Snow Park loved every moment of Karl’s celebration, which certainly ranks atop the initial reactions to winning gold at Milano Cortina thus far.

After the celebration, Karl eventually redressed and joined Kim and Zamfirov on the podium.

As the Austrian national anthem played, Karl’s smile never faded.

He also made Olympics history, becoming the first snowboarder to win four medals. He also won a bronze medal in the 2014 Sochi Olympics, while capturing silver in 2010 in Vancouver at Whistler.

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It will be hard to top the halftime show from the last Super Bowl at SoFi Stadium. That hip-hop extravaganza was headlined by Dr. Dre and featured performances Snoop Dogg, Kendrick Lamar, Mary J. Blige, Eminem and 50 Cent.

Maybe this time Guns N’ Roses can headline a tribute to the Sunset Strip hard rock scene?

Or if the NFL wants someone more current, how about Highland Park’s Billie Eilish or San Bernardino’s Fuerza Regida, both of whom were among Spotify’s most-streamed artists globally in 2025 (a list topped by this year’s halftime performer Bad Bunny)?