The Forum in Inglewood is now officially the ‘Kia Forum’

Inglewood’s historic sports activities and music venue, the Discussion board, now has a brand new title: the Kia Discussion board.

The long-lasting venue was renamed Monday after the automaker bought the naming rights, changing into the venue’s official automotive associate.

“We’re proud to associate with Kia and weave collectively our historical past with an revolutionary future, whereas persevering with our dedication to the SoCal neighborhood,” stated Geni Lincoln of the Kia Discussion board. 

Concertgoers and sports activities followers visiting the venue will discover new outside and indoor signage, in addition to new electrical automobile charging stations and Kia automobile shows.

The businesses additionally introduced plans for “Kia Membership,” an unique hospitality lounge for automotive lovers and music followers.

Opened in 1967, the Discussion board was designed like a modern-day Roman Coliseum. It grew to become residence of the Lakers and Kings from 1967 to 1999 and was nicknamed the “Fabulous Discussion board.”

The venue presently hosts giant live shows for a large number of high-profile artists, with performances by Billie Eilish, Maxwell, Justin Bieber and Machine Gun Kelly developing this 12 months.

“We’re thrilled to be part of the leisure and pleasure of dwell music and occasions on the Kia Discussion board transferring ahead,” stated Russell Wager of Kia America, which is headquartered in Irvine.

One other iconic Los Angeles-area venue, Staples Heart, was renamed Crypto.com enviornment late final 12 months. The web site is paying $700 million over 20 years to rename the downtown L.A. residence of the NBA’s Lakers and Clippers, in response to the Related Press.