Southwest
Backstreet Boys respond to Denver Water viral parody promoting conservation efforts
A city water service provider channeled the Backstreet Boys in a recent effort to get people to follow local watering rules, with a viral video that caught the attention of the popular 90s boy band.
The “Splashstreet Boys” and their parody song, “I Water That Way,” is a takeoff on the 1999 smash hit, “I Want it That Way.”
“Tell me why? Don’t water when it’s raining,” the parody’s chorus advises. “Tell me why? Don’t water when it’s windy,” it continues.
The world-famous BSB members were clearly impressed.
“You guys NAILED this,” they responded to the nearly four-minute video released April 29 on Denver Water’s Instagram.
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“Splashstreet Boys,” dressed in all white, similar to how the Backstreet Boys in their music video for the 1999 hit “I Want It That Way.” (Denver Water)
Denver Water’s Jimmy Luthye told KUSA-TV he got the idea a couple of years ago while listening to the radio.
“Sometimes you get an idea, and you have to see it through, no matter how much it sets you up to be ridiculed by everyone in your life,” Luthye said in a news release, adding that he “grew up loving boy band jams.”
The city’s summer watering restrictions began Wednesday, and run through Oct. 1.
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Denver Water says the video was filmed at its headquarters, a water treatment plant, and a lake, “among other places.” (Denver Water)
The song’s lyrics also remind people not to water in the daytime, when sunshine can cause water to evaporate.
It mentions “Coloradoscape,” a climate-friendly type of landscaping that many homes in the southwest utilize to save water.
Luthye said that video editing helped blur some of the not-so-great choreography, but the video’s reception from the public has gone so well the water utility company is already thinking about a possible follow-up video to be released next year.
Denver Water tried to recreate some of the scenes from the Backstreet Boys’ “I Want It That Way” music video. (Denver Water)
“I have never been more obsessed with a music video or municipal infrastructure employees,” one YouTube user commented.
Denver Water’s full summer watering rules can be found here. Summer officially starts June 20.
“It’s been a very fun week and a little overwhelming, wasn’t really expecting quite the reception that we got, so it’s been awesome,” Luthye told KUSA. “For how long it took to concoct the idea, we spent a remarkably little amount of time practicing.”
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Jurors deliberating the fate of the man accused of starting the Palisades Fire, one of the most destructive wildfires in California’s history, failed to reach a verdict Thursday afternoon, telling the judge they were deadlocked.
A spokesperson from the United States Attorney’s Office told KTLA that jurors will continue to deliberate until they reach a verdict or give up.
Jonathan Rinderknecht, 30, a former Uber driver and one-time Pacific Palisades resident, is accused of starting the Lachman Fire on New Year’s Eve. The fire continued to smolder underground for about a week, even after Los Angeles firefighters believed it had been extinguished.
Flames reignited on Jan. 7, erupting into the deadly Palisades Fire that killed 12 people and destroyed thousands of homes in the upscale community, authorities said.
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A courtroom sketch of Jonathan Rinderknecht, 29, during his initial court appearance on Oct. 23, 2025. (Bill Robles) -
The U.S. Dept. of Justice booking photo of Jonathan Rinderknecht over the Palisades Fire devastation in Malibu, California in January 2025 (AP).
Prosecutors argued that Rinderknecht deliberately set the fire, claiming he had grown increasingly resentful of wealthy residents and viewed Pacific Palisades as a symbol of that frustration.
“Their case, though circumstantial, is strong,” KTLA legal analyst Alison Triessl said. “The defense is relying on, can they (prosecutors) show beyond a reasonable doubt that Mr. Rinderknecht actually started this fire and it wasn’t the result of fireworks or some intervening cause.”
The defense argued there is no direct physical evidence tying Rinderknecht to the fire and said the prosecution’s case relies entirely on circumstantial evidence. Rinderknecht did not testify during the trial.
Defense attorney Steve Haney spoke outside the courthouse Wednesday about why he believes it will be difficult for prosecutors to prove how the fire started.
“The lack of scene preservation. The fact that they got there after a lot of the evidence was missing. Not a lot of direct evidence. This is a circumstantial case, which is always difficult as a prosecutor to prove,” Haney said.
Rinderknecht, who was arrested and indicted last October, faces up to 45 years in prison if found guilty of three arson counts, including destruction of property by means of fire, arson affecting property used in interstate commerce and timber set afire.
Tony Kurzweil contributed to this report
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