Buckle up: West Virginia launching seatbelt enforcement campaign Friday

Buckle up, Upshur County. Starting Friday, March 6, law enforcement officers across West Virginia will step up seatbelt enforcement as part of a statewide Click It or Ticket campaign running through March 23.

The West Virginia Governor’s Highway Safety Program (GHSP) announced the high-visibility mobilization as a warm-up to the national seatbelt campaign in May. The goal is to ensure every occupant — front seat or back, driver or passenger — is buckled on every trip.

“During this mobilization, law enforcement officers across West Virginia will be out in full force. They will be strictly ticketing drivers who are unbuckled or who are transporting children not properly restrained in car seats,” said Jack McNeely, Director of the GHSP.

The numbers behind the campaign are sobering. In 2023, 40% of passenger vehicle occupants killed in West Virginia crashes were unrestrained. The state’s seatbelt usage rate has also slipped — from 91.9% in 2024 to 91.6% in 2025.

Rural drivers face elevated risk despite a common assumption that country roads are safer. In 2023, 65% of the state’s traffic fatalities occurred in rural areas, compared to 35% in urban centers.

Under West Virginia law, wearing a seatbelt is required. A citation carries a $25 fine, though McNeely says the real point isn’t the penalty.

“Click It or Ticket isn’t about the citations; it’s about saving lives,” he said. “A ticket is a wake-up call. It is far less expensive than the alternative — paying with your life or the lives of your family and friends.”

For more information about the West Virginia Governor’s Highway Safety Program, visit highwaysafety.wv.gov or call 304-926-2509.