Washington, D.C
Sweetgreen Opens Its First Pickup-Only Location In Washington, D.C.
Sweetgreen, the fashionable fast-casual chain identified for distinctive salad choices and sustainability efforts, simply launched a brand new method for purchasers to simply seize their greens on the go.
On October 26, the salad large opened the doorways of its first digital-only location in Washington, D.C.’s Mount Vernon Sq..
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Here is how the brand new restaurant idea works: Prospects can place their orders on Sweetgreen’s web site or cell app. Then, they will choose up their meals from the placement’s shelving models, that are devoted to takeout orders.
In contrast to Sweetgreen’s different eating places, the digital-only unit does not function dine-in seating or a customer-facing meeting line. Nevertheless, for these searching for a spot to take a seat and eat, there’s an outside patio space.
The brand new location opened with the rollout of Sweetgreen’s fall menu, which incorporates the Hen and Brussels salad, the Curry Cauliflower heat bowl, in addition to seasonal on-line unique dishes just like the Candy Balsamic Brussels. Moreover, for each bowl that was bought on opening day, Sweetgreen donated a bowl to Meals Rescue U.S., a nonprofit group devoted to lowering meals waste and meals insecurity in America.
In accordance with Chain Retailer Age, the brand new location launch coincides with the expansion of Sweetgreen’s digital enterprise, which accounted for 67% of the chain’s whole income in 2021.
Sweetgreen is not the one restaurant chain to enterprise into the digital-only house. In June, Taco Bell opened its groundbreaking “Defy” restaurant in Brooklyn Park, Minn. The brand new location has 4 drive-thru lanes; digital check-in screens for cell orders with distinctive QR codes; a two-way audio and video expertise service for purchasers to speak with Taco Bell employees; and a vertical carry that delivers meals from the second-floor kitchen to the purchasers of their vehicles.
Previous to this, Chipotle unveiled its Chipotlane Digital Kitchen in Cuyahoga Falls, Ohio, with the restaurant that includes a drive-thru and a walk-up window for selecting up orders.
Brianna Ruback