Google named title sponsor of Texas Cowboy Reunion in new multi-year partnership

STAMFORD, Texas — The Texas Cowboy Reunion, one of the nation’s longest-running and most celebrated rodeos, has announced a major new multi-year partnership with Google, which will serve as the event’s title sponsor beginning in 2026.

Organizers said the agreement marks a significant moment for the historic rodeo, blending nearly a century of Western heritage with the influence of a global technology leader.

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Founded in 1930, the Texas Cowboy Reunion in Stamford has built a reputation as one of the most respected traditions in rodeo. The event has earned numerous accolades, including eight United Professional Rodeo Association (UPRA) Rodeo of the Year titles and 10 honors as the highest-paying rodeo in the UPRA. It is also recognized as a Texas Hall of Fame Rodeo.

With the new partnership, the event will be rebranded as the “Texas Cowboy Reunion Powered by Google.”

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“This partnership represents an exciting step forward while honoring the deep roots that make this event special,” organizers said in a statement. “We’re proud to continue celebrating cowboy culture while welcoming new opportunities for growth and innovation.”

The 2026 edition of the Texas Cowboy Reunion is scheduled for July 1–4 and will feature four days of rodeo competition, along with festivities highlighting Western heritage and family traditions.

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Event officials expect the partnership to expand the reach of the rodeo while preserving the community-driven spirit that has defined it for generations.