Oklahoma Executive Associate AD Leah Beasley joins ADU’s Tai M. Brown at the 2024 PACnet Conference to discuss the ripple effects of great leaders on department culture and the fan experience. Beasley also discusses the intangible ROI of unexpected, spur of the moment marketing efforts on brand-building: “How well are we telling our story?” Beasley and Brown also explore the value of “forced collaboration” or having an arena where the entire staff can get on the same page and the core values of transparency and trust.
The conversation is indexed below for efficient viewing (click the time stamp to jump to a specific question/topic).