Oklahoma AG & 21 other state attorneys general sue Uber over unfair subscription services

OKLAHOMA CITY (KFOR) – Oklahoma Attorney General Gentner Drummond is taking action against Uber Technologies LLC and Uber USA LLC after alleging the use of deceptive and unfair practices in selling subscription services.

According to the Drummond office, the lawsuit against Uber Technologies LLC and Uber USA LLC seeks to uncover an alleged variety of unfair operations in selling Uber One subscription services.

On Monday, Drummond, alongside a coalition of 21 other state attorneys general, joined the lawsuit filed initially by the Federal Trade Commission. 

Drummond says the lawsuit alleges the following:

• Uber is accused of improperly using negative option marketing tactics when it offered free trial subscriptions – a practice that automatically charges consumers if they do not cancel a free trial.
• Uber allegedly misled consumers about the amounts they could save when subscribing to Uber One and made it extraordinarily difficult for consumers to cancel once enrolled.
• Uber is also accused of charging consumers before their billing date, including users whose free trial had not yet ended.

“Oklahoma law prohibits deceptive trade practices and I will always fight to hold accountable any company who breaks the law,” Drummond said. “Unless Uber is stopped in court, they are likely to continue cheating and harming hardworking Oklahomans.”

The AG’s office says the lawsuit seeks restitution, penalties, costs, and an injunction against Uber for alleged violations of Oklahoma’s Consumer Protection Act and the U.S. Restore Online Shoppers’ Confidence Act.

The lawsuit is currently scheduled for trial on February 2027, in the U.S. District Court for the Northern District of California.

Here is the state coalition list; in addition to Oklahoma, it includes Maryland, Alabama, Arizona, Connecticut, the District of Columbia, Illinois, Michigan, Minnesota, Missouri, Montana, Nebraska, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Virginia, West Virginia, and Wisconsin, as well as the District Attorney for Alameda County in California. 

Click complaint to read the lawsuit.