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N.C. Extends its Growth Spurt in Visitor Spending, Rises to No. 5 In U.S. Visitation – WataugaOnline.com

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N.C. Extends its Growth Spurt in Visitor Spending, Rises to No. 5 In U.S. Visitation – WataugaOnline.com


RALEIGH, N.C.

Governor Roy Cooper announced today that the North Carolina tourism economy reached its highest level ever with travelers spending more than $35.6 billion on trips to and within the state. The previous record of $33.3 billion was set in 2022.

“We’re excited that North Carolina continues to be a top 5 state for visitors from around the world,” Governor Cooper said. “Our investments in tourism are paying dividends for our visitors experiencing the great things across North Carolina and for the great jobs it brings across the state.”

Governor Cooper’s announcement coincides with National Travel and Tourism Week (May 19-25), when travel and tourism professionals across the country unite to underscore the value of travel to the economy, businesses, communities and personal well-being. The state’s Welcome Centers will host activities throughout the week. 

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The state’s tourism-supported workforce increased 4.8 percent to 227,200 jobs in 2023.  Tourism payroll increased 6.6 percent to $9.3 billion. Also, as a result of visitor spending, state and local governments saw rebounds in tax revenues to nearly $2.6 billion.

The figures are preliminary findings from research commissioned by Visit North Carolina, part of the Economic Development Partnership of North Carolina, and conducted by Tourism Economics. In measuring the economic value of the travel sector, the research incorporates a broad range of data sources to ensure that the entire visitor economy is quantified in detail. The U.S. Bureau of Economic Analysis, the U.S. Bureau of Labor Statistics, OmniTrak visitor profiles, the U.S. Census, STR, AirDNA and KeyData lodging reports and the NC Department of Revenue are among the sources included in this comprehensive model. More information about the study can be found online at partners.visitnc.com/economic-impact-studies, which also links to archived reports dating back to 2005.

With nearly 43 million visitors from across the United States, North Carolina ranks No. 5 behind California, Florida, Texas and New York in domestic visitation. The past four years have seen tight competition with Pennsylvania and Tennessee for fifth place. In addition to 2023’s record spending by domestic travelers, North Carolina also saw gains in the international market. With nearly 700,000 international travelers, spending rose 9.5 percent to $997 million.

“North Carolina residents in all 100 counties benefit from the money visitors spend on pursuits from our smallest towns to our largest cities,” said NC Commerce Secretary Machelle Baker Sanders. “Tourism means jobs for more than 50,000 small businesses and our first-in-talent workforce. These workers meet travelers’ needs for transportation as well as lodging, dining, shopping and recreation.”

Secretary Sanders notes that as a result of travelers’ contributions to state and local tax revenue, North Carolina households average $518 in yearly savings.

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North Carolina tourism facts:

  • Total spending by domestic and international visitors in North Carolina reached $35.6 billion in 2023. That sum represents a 6.9 percent increase over 2022 expenditures.
  • Domestic travelers spent a record $34.6 billion in 2023. Spending was up 6.8 percent from $32.4 billion in 2022.
  • International travelers spent $997 million in 2023, up 9.5 percent from the previous year.
  • Visitors to North Carolina generated nearly $4.5 billion in federal, state and local taxes in 2023. The total represents a 5.8 percent increase from 2022.
  • State tax receipts from visitor spending rose 5.6 percent to $1.3 billion in 2023.
  • Local tax receipts grew 5.4 percent to $1.2 billion.
  • Direct tourism employment in North Carolina increased 4.8 percent to 227,200.
  • Direct tourism payroll increased 6.6 percent to nearly $9.3 billion.
  • Visitors spend more than $97 million per day in North Carolina. That spending adds $7.1 million per day to state and local tax revenues (about $3.7 million in state taxes and $3.4 million in local taxes).
  • Each North Carolina household saved $518 on average in state and local taxes as a direct result of visitor spending in the state. Savings per capita averaged $239.

About Visit North Carolina:
Visit NC, the state’s official destination marketing organization, is part of the Economic Development Partnership of North Carolina, a private nonprofit corporation that serves as North Carolina’s economic development organization. The EDPNC focuses on business and job recruitment, existing industry support, international trade, tourism and film marketing.

The mission of Visit NC is to unify and lead the state in positioning North Carolina as a preferred destination for leisure travel, group tours, meetings and conventions, sports events and film production. Each year, North Carolina welcomes about 43 million visitors who spend nearly $36 billion during their stay. The tourism industry employs more than 227,000 people and generates nearly $2.6 billion in state and local tax revenues. For travel ideas and inspiration, go to VisitNC.com.





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Building for tomorrow’s storms: North Carolina updates flood strategy

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Building for tomorrow’s storms: North Carolina updates flood strategy


North Carolina is beginning to plan for floods that have not happened yet.

State officials this year advanced the next phase of the state’s Flood Resiliency Blueprint, incorporating updated modeling that factors in heavier rainfall, future development and sea-level rise — a shift away from relying solely on historic data and FEMA’s regulatory maps.

“We can make decisions and plan for that future, not just the exposure to flooding that we see now,” said Stuart Brown, who manages the Flood Resiliency Blueprint for the North Carolina Department of Environmental Quality.

For a state that has endured record-breaking rainfall from Hurricane Helene in the mountains to Tropical Storm Chantal in the Triangle, the move reflects a growing recognition: past standards no longer capture present risk.

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Beyond outdated flood lines

Multiple North Carolina studies have found that between 43% and 60% of flood damage occurs outside FEMA’s regulatory flood zones. Those maps shape insurance requirements and local zoning decisions, yet they are largely based on historical rainfall data.

“A lot of the regulatory floodplains really haven’t kept up with what we know is happening,” said Elizabeth Losos, executive in residence at Duke University’s Nicholas Institute for Energy, Environment and Sustainability.

Climate data show rainfall intensity in the Triangle has increased by about 21% since 1970. Warmer air holds more moisture, fueling heavier downpours that overwhelm drainage systems designed for a different climate.

“Fixing what we know is flooding right now is good,” Losos said. “It’s better than nothing, but it’s definitely not enough.”

Brown said the blueprint incorporates projections for future precipitation and development — a critical factor in one of the fastest-growing states in the country.

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“Development can be an issue for flooding in two categories,” Brown said. “One is when that development is occurring in areas that are flood prone. The other is when that development is done in ways that don’t account for the additional stormwater that will be produced.”

Thousands of projects, limited dollars

Unlike states that rely on massive levee systems, North Carolina’s flood risk is scattered across river basins, coastal plains and rapidly developing suburbs. Brown said resilience here will require thousands of localized projects.

“We were asked by the General Assembly to provide specific, actionable projects,” Brown said. “We want to know what specific geography and what specific action is proposed.”

That planning push comes as federal support for flood research and mitigation is shrinking.

The Trump administration has proposed a roughly 30% cut to NOAA’s 2026 budget, targeting climate research and ocean services that provide the rainfall and coastal data states use to model flood risk. At FEMA, the administration has cut staff by more than 6%, reduced funding for local hazard mitigation projects and added new approval layers for grants.

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For North Carolina, that means fewer dollars for buyouts, drainage upgrades and flood control projects — and less federal data to guide long-term planning — just as the state is trying to build a more forward-looking flood strategy.

Brown said North Carolina is trying to “leverage the limited dollars that we have in the state with any federal sources that are available” and embed resilience into routine investments in transportation, water treatment and conservation.

“Funding is always going to be an issue,” Brown said.

The policy gap

Researchers have long argued that resilience investments save money. Studies show every $1 spent on mitigation can yield $4 to $13 in avoided losses.

“The problem is that the policies don’t align the people who pay the cost with the people who get the benefit,” Losos said.

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A developer may not directly benefit from downstream flood reduction. A town may shoulder upfront infrastructure costs while insurers, neighboring communities or future taxpayers capture part of the savings.

Without policy changes that align costs and benefits, resilience can remain politically and financially difficult.

“In the most severe cases, there are some communities that will have to eventually abandon if they don’t begin to think about how they can adapt to these conditions,” Losos said.

North Carolina now has updated tools to better measure future flood risk. Whether the state can secure stable federal support — and align its own policies with the risks ahead — will determine how effectively communities prepare for the next storm rather than recover from the last one.

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North Carolina primary could mean Roy Cooper vs Michael Whatley in pivotal fall Senate race

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North Carolina primary could mean Roy Cooper vs Michael Whatley in pivotal fall Senate race


RALEIGH, N.C. — North Carolina’s primary will be the official starting gun for one of the country’s most closely watched U.S. Senate campaigns, likely pitting former Democratic Gov. Roy Cooper against former Republican National Committee Chairman Michael Whatley.

Each candidate is the most high-profile contender for their party’s nomination, which should be sealed on Tuesday. Scores of other races also are on the ballot, including for the U.S. House, state legislature and judicial seats.

North Carolina, a traditional battleground where Democrats have been able to hold the governor’s seat even as voters helped send President Donald Trump to the White House, is one of three states kicking off this year’s midterm elections, along with Texas and Arkansas. Tuesday’s slate of primaries comes against the backdrop of the U.S. and Israel attack on Iran.

The war, which began over the weekend, has killed at least six U.S. service members, spiraled into a regional confrontation as Iran retaliated and sent oil and natural gas prices soaring. The president, who campaigned on an isolationist “America First” agenda and went to war without authorization from Congress, faces mounting questions over its rationale and an exit strategy.

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North Carolina’s election this year could be crucial for determining which party controls the U.S. Senate, where Republicans currently have the majority. The seat is open because Sen. Thom Tillis decided to retire after clashing with President Donald Trump. Political experts say a typhoon of outside money could make the race the most expensive Senate campaigns in U.S. history, perhaps reaching $1 billion.

Many Democrats see Cooper, who served two terms as governor and has been successful in state politics for decades, as the party’s best shot at victory. Democrats need to pick up four seats to take back control of the Senate, and they view the most likely path as winning in North Carolina, Maine, Alaska and Ohio.

Cooper faces five lesser-known rivals on Tuesday. Other Republicans on the Senate ballot include Navy officer Don Brown and Michele Morrow, who was the party’s nominee for state schools chief in 2024.

Republican U.S. Senate candidate Michael Whatley, arrives to an early voting site to cast his vote on Thursday, Feb. 12, 2026, in Gastonia, N.C. Credit: AP/Erik Verduzco

Cooper formally entered the race weeks after Tillis announced last summer he wouldn’t seek a third term, as did Whatley, who was buoyed by Trump’s backing when the president’s daughter-in-law Lara Trump declined to enter. The two candidates have been campaigning for months against each other with little focus on intraparty opposition.

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Whatley promises to keep pushing Trump’s agenda if elected, one that he says has cut taxes and spending and restored U.S. military might.

“It’s very important for us to have a conservative champion and for President Trump to have an ally in the Senate,” he said while voting early in Gastonia. “We’re going to be fighting for every family and every community in North Carolina.”

Some primary voters say Congress needs Democratic control as a counterweight to Trump and what they consider disastrous policies.

President Donald Trump listens as Michael Whatley speaks to soldiers...

President Donald Trump listens as Michael Whatley speaks to soldiers and their families at Fort Bragg, N.C., Friday, Feb. 13, 2026. Credit: AP/Matt Rourke

“I think we need to send a message. And I think the more Democrats that show up, and the more independents that show up for this midterm election, and the more seats we can take from the Republicans, the more he might get the message,” said Lisa Frucht, 67, said as she cast a ballot for Cooper at an early voting site north of Raleigh.

Republican voter Gary Grimes, who chose Whatley, said Democratic control of Congress could lead to more impeachment efforts against Trump that ultimately won’t succeed.

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“It’ll be a repeat of what they did to Trump in the first term,” said Grimes, 71, “And they can’t see anything except getting Trump, at any cost.”

A Democrat hasn’t won a Senate race in North Carolina since 2008. Meanwhile, Cooper, 68, hasn’t lost a North Carolina election going back to first running for the state House in the mid-1980s, leading to 16 years as attorney general and eight as governor through 2024.

Whatley, 57, previously worked in President George W. Bush’s administration, for then-North Carolina Sen. Elizabeth Dole and as an energy lobbyist.

Cooper and his allies have centered campaign attacks on Whatley’s allegiance to the president and Trump policies, saying he backs higher tariffs and Medicaid spending reductions and must take blame for slow Hurricane Helene recovery aid.

Voting recently in Raleigh, Cooper said he wants to “make sure that I’m a strong, independent senator who can work with this president when I can, stand up to him when I need to and recognize that people are struggling right now.”

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Whatley, Trump and other Republicans have blistered Cooper on criminal justice matters, accusing him of promoting soft-on-crime policies while governor. They’ve repeatedly highlighted last August’s fatal stabbing of Ukrainian refugee Iryna Zarutska on a Charlotte light-rail train. Trump identified Zarutska’s mother in attendance at last week’s State of the Union address.

Cooper told reporters recently that his career is about “prosecuting violent criminals and keeping thousands of them behind bars.”

Tuesday’s election also includes primary elections in all but one of North Carolina’s U.S. House districts. They include a five-candidate GOP primary in the northeastern 1st Congressional District, which is currently represented by Democratic Rep. Don Davis, who faced no primary opposition.

The Republican-controlled General Assembly created last fall a more right-leaning 1st District to join Trump’s multistate redistricting campaign ahead of the 2026 elections to retain the House. Davis won in 2024 by less than 2 percentage points.



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Report: Asheville gas prices rise, more increases expected amid war in Middle East

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Report: Asheville gas prices rise, more increases expected amid war in Middle East


Drivers in Asheville are paying slightly more at the pump this week, even as prices remain below where they were a year ago. Amid a rapidly escalating war in the Middle East, however, fuel prices are expected to rise even further.

Average gasoline prices in Asheville have risen 2.1 cents per gallon in the last week and are averaging $2.70 per gallon on Monday, March 2, according to GasBuddy’s survey of 259 stations in Asheville. Prices in Asheville are 2.3 cents per gallon higher than a month ago and stand 10 cents per gallon lower than a year ago, per the GasBuddy report.

Neighboring areas also saw increases, according to new data. Spartanburg is averaging $2.66 per gallon, up 9.3 cents per gallon from last week’s $2.57 per gallon. Greenville is averaging $2.65 per gallon, up 8.9 cents per gallon from last week’s $2.57 per gallon.

US STOCKS SLIP, OIL PRICES LEAP WITH WORRIES THAT WAR IN MIDDLE EAST WILL WORSEN INFLATION

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According to GasBuddy, gasoline prices nationwide have risen for four straight weeks.

Across the country, the national average price of gasoline has risen 5.6 cents per gallon in the last week to $2.94 per gallon on Monday. The national average is up 7.8 cents per gallon from a month ago and is 10.1 cents per gallon lower than a year ago, according to GasBuddy data.

Diesel prices also moved higher. The national average price of diesel increased 5.4 cents compared to a week ago and stands at $3.740 per gallon.

“Looking ahead, markets will now begin reacting to this weekend’s U.S.–Iran attacks, which have elevated geopolitical risk premiums even in the absence of immediate supply disruption,” Patrick De Haan, head of petroleum analysis at GasBuddy, said via a press release. “In the week ahead, gasoline prices are likely to face heightened upward pressure as seasonal trends continue and markets navigate this evolving geopolitical landscape, with the national average poised to reach the $3-per-gallon mark for the first time this year.”

THE 2026 PRIMARY ELECTION IS ALMOST HERE. HERE’S WHAT YOU NEED TO KNOW

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In Asheville, GasBuddy price reports showed the cheapest station was priced at $2.47 per gallon. Meanwhile, the most expensive station was priced at $3.09 per gallon, a difference of 62.0 cents per gallon.

GasBuddy also provided a look at gas prices in Asheville on March 2 in the past five years:

  • March 2, 2025: $2.80/g (U.S. Average: $3.04/g)
  • March 2, 2024: $3.08/g (U.S. Average: $3.34/g)
  • March 2, 2023: $3.14/g (U.S. Average: $3.35/g)
  • March 2, 2022: $3.56/g (U.S. Average: $3.69/g)
  • March 2, 2021: $2.56/g (U.S. Average: $2.74/g)



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