Hitting their stride – Miami Grand Prix going from strength to strength after hat-trick year

For Miami Grand Prix president Tyler Epp, 2024 was the year which saw the event blossom into what race organisers had always hoped it would be.

A harsh spotlight had shone on the previous races at the Miami International Autodrome following its high-profile inclusion on the 2022 Formula 1 calendar but, as Lando Norris claimed his maiden victory in the sport, Epp could also afford to celebrate.

The first of three races staged across the United States in the modern era of truly global F1 coverage, Epp felt Miami truly arrived the third time around.

“We talked about how the first year was simply an exercise in trying to get it done and actually pulling it off, and getting the doors open, and getting people here and the teams here,” he explains to Autosport.

“Year two, you fix a lot of problems and you’re very focused on those things that did not go like you wanted. Then year three would be the year where you actually hit a bit of stride and you settle into some things that you’ve built, that work well, and things that maybe work a little better than you thought.

“It’s far from saying that everything is perfect, and we figured it all out. It’s not saying that in the least but it did feel a bit like year three was a time for us to stabilise a little bit and some of the creative concepts that Tom Garfinkel really came up with to launch this race started to come to life a little bit for the fanbase, I think the racetrack came to life a bit for the competitors.”

It is hard to establish an F1 legacy with a race still very much in its infancy, but Miami does have unique selling points to fans – from its high-end hospitality offerings to integrating the Hard Rock Beach Club and the buzz around the fake marina – so could these become staples of the calendar?

“We’ve got to earn that, and we know that – we’re not exactly Eau Rouge! But it gives us hope that someday some of our funky corners and parts of the racetrack will take shape from a racing perspective,” added Epp.

“Then we think there are a bit of, hopefully, iconic areas of our racetrack that we can continue to build, develop and evolve throughout the years for the fanbase, with the things that we do in the marina for example.”

While attracting a global audience remains crucial to the business of hosting a Formula 1 grand prix, Epp has also made sure the local community has not been lost within the glamour of the Miami Grand Prix, with a sprint race and F1 Academy also on the weekend schedule.

“We talk about it a lot more than people think – we’re really proud to race in Miami Gardens,” he said.

“We’re proud to put on these mega events in Miami Gardens. It has transformed the industry. It’s transformed this community and to put a billion dollars back into this greater Miami and Fort Lauderdale community over the first three years of this event is something we’re really proud of.

“But the things that we really see is the impact on young people and we were turning people from this community into race fans but even more so than that is our MIA Academy program, which identifies college-age people who have an interest in the motorsports space.

“We bring them in, and they become a part of our team. We’re now on our fourth year of it, and we’ve now sent almost 100 young people into the marketplace, and every year we’ve hired a group of those kids to come and work with us on a full-time basis. We are identifying talent in our actual community and bringing it to life, I think that is unique to us.”