Keep Louisiana Beautiful partners with car dealerships to help keep roadways clean, litter-free

BATON ROUGE, La. (BRPROUD) — Keep Louisiana Beautiful has partnered with several car dealerships in Louisiana that are ‘Putting the Brakes on Litter,’ which is a campaign that will help spread awareness of the litter crisis in the state.

“Approximately 143 million pieces of litter along our roadways,” said Susan Russell, executive director of Keep Louisiana Beautiful.

Russell said that’s a huge problem in the state and trash on the roadways have cost the state over $91 million.

“That we have a huge litter problem in Louisiana and that 79% comes cause from motorists and trucks, as well as garbage trucks,” Russell said.

“And clearly, that’s money that can be spent in other ways, like in education and on roadways. So, work with us, do your part,” Russell said.

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Partners, like Acura of Baton Rouge, is doing its part by bringing awareness to the issue.

“The ideas that we’re going to spread information to our customers to keep our city more clean and our roadways clear,” said Felicia Nealy, marketing director, Acura of Baton Rouge.

Across Louisiana, 36 dealerships are now involved in the campaign. Customers looking to purchase a new ride at a participating dealership will get a free litter prevention kit. The kit includes a car litter bag, portable ashtray, informational rack card, bumper sticker, car coaster and a litter hotline number.

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