Louisiana

Float to showcase La. culture in Rose Bowl Parade for 3rd year

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BATON ROUGE, La. (WAFB) – A float will showcase Louisiana’s unique culture during the 2024 Rose Bowl Parade for the third year in a row.

The 2024 float will include a fleur de lis, larger than life Mardi Gras jester, and second-line inspired umbrellas.

“Louisiana loves a parade, so what better way to invite visitors to come experience our state than to join us for Mardi Gras – our biggest and most famous celebration,” said Louisiana Lieutenant Governor Nungesser.

There will also be mid-parade entertainment that highlights Louisiana, officials said. However, they have not yet released specific details about what the entertainment will include.

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Louisiana also sponsored floats during the 2022 and 2023 Rose Bowl Parades. Officials said the floats generated about $39 million in media advertising value.

The overall theme for the 2023 parade is “Celebrating a World of Music: The Universal Language.” The parade will be broadcast live on January 1, 2024.

For information about how you can participate in decorating the 2024 float, click here.

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