Louisiana
A Louisiana-shot Doritos commercial is in the running to air during Super Bowl in New Orleans
John Paul Summers has always watched the Super Bowl more for the commercials than the action on the football field. This year, one of those spots could be his.
Summers, an Abbeville-based filmmaker, has written and directed a semifinalist entry in the Doritos Crash the Super Bowl contest. Earlier this month, a panel at Doritos selected the 25 semifinalists from around 2,000 entries in its revived Super Bowl contest that offers viewers the challenge of making a better commercial than Doritos can.
On Tuesday, three finalists will be announced, and the public will have the chance to vote online for the winning commercial. The creator of the top vote-getting spot will receive $1 million and an all-expenses paid trip to New Orleans for the Feb. 9 Super Bowl — and of course, the thrill of seeing their commercial air during the big game.
Also making the top 25 is a spot called “Home from Work,” FUGO Productions’ humorous take on the return to the office post-COVID. Longtime Lafayette actor Bruce Coen, who now lives in Georgia, stars in that commercial … in his boxers, no less.
Meanwhile, Becca Begnaud, a traiteur, or faith healer from Scott, is the sole cast of Summers’ “Ashes to Ashes” commercial.
In search of someone to act in the spot, Summers called John David Mahoney, a Lafayette producer who he’s worked with for years.
“And he was like, ‘What about Becca Begnaud?’ And I was like, ‘Oh my gosh, she’s perfect,’” Summers said.
Becca Begnaud works as a traiteur and more recently as an actress.
“I met Becca in 2017 on a short film, ’17 Year Locust.’ And then, we had also collaborated on a documentary she’s in,” he said. “Becca is a lot of things — she does healing work, and she also deals with death and dying, which ended up being a good synchronicity for the content of this commercial idea.”
In the spot, the ashes of Begnaud’s character’s loved one and Doritos manage to collide in humorous fashion.
“When he asked me to do this, he knew that we have an understanding of death and dying and people need to start understanding that, you know what I’m saying?” Begnaud said. “So it’s a dark, humorous take on it, but it’s like we are all going to die and we need to own that.”
Summers said “Ashes to Ashes” was a group effort by his employer, Baton Rouge-based Movee Media, which produced it, and his boss, Stuart Poulton, executive producer, along with on-set sound man Lance Willie.
Actress Becca Begnaud stands on the beach at Fontainebleau State Park for filming of a commercial for a contest by Doritos.
“It was a lot more homegrown than a normal commercial set, you know what I mean?” Summers said.
On the day of the shoot, Begnaud said Summers chose the earrings and shirt that she would wear for filming, and inquired if she had capri pants. A quick wardrobe change and they were off to Fontainebleau State Park in Mandeville. They set up on the park’s beach for the shoot.
“It was a really simple idea,” said Summers. “That was kind of what was great about it, is that it really didn’t require a lot of resources to pull off.”
And Begnaud didn’t disappoint.
“A lot of times I feel like you really have to force things to happen, but this, everything just came together, the idea came to me very easily — JD recommending Becca, and she was perfect,” he said. “I really believe, you know, if somebody would’ve come up with this idea in a boardroom somewhere, they couldn’t have found a better person in the whole world to play it than Becca Begnaud because I feel like that’s something that would actually happen to her.”
Becca Begnaud, from left, JP Summers and Lance Willie on the set of ‘Ashes to Ashes.’
Summers has worked in the industry since 2011 doing regional, national and international projects — most notably filming famous flamboyant designer Iris Apfel for an Apple commercial called “Behind the Mac,” as well as music videos with Sir Paul McCartney. He’s also done many commercials for The Ochsner Health System, several for Gulf Coast Bank & Trust, and a national PSA for the Wounded Warrior Project.
Sizing up his competition for the Doritos prize, Summers thinks “Ashes to Ashes” stands out.
“It’s the only one with no dialogue and I think it has its own unique style,” he said. “It’s been super well-received by all the people that we’ve shared it with. We’re honored to have gotten this far, obviously, but also still very much holding out hope that we can win. And with the Super Bowl being in New Orleans and us kind of being the home team, I think is cool too.”
To check out the other semifinalists’ entries, go to doritoscrash.com.
Louisiana
Louisiana’s disappearing coast could shape Baton Rouge’s future
BATON ROUGE, La. (WAFB) – South Louisiana’s coast has long served as a natural buffer between communities and rising water.
But since the 1930s, Louisiana has lost nearly 2,000 square miles of coastal land.
Dr. Torbjorn Tornqvist, a professor at Tulane University, said Louisiana is one of the most vulnerable coastal areas in the world because of climate change, sea level rise and subsidence.
“Louisiana is arguably one of the most vulnerable… perhaps the most vulnerable coastal zones in the world when it comes to climate change and sea level rise… and there are several reasons for that but one important reason is that we have high subsidence rates, and that means sea level rise here is a lot faster than the average around the world,” Tornqvist said.
Tornqvist is the lead author of a recently published study examining the long-term impacts of sea level rise across south Louisiana.
He said the issue is no longer limited to communities closest to the Gulf Coast.
“People are leaving the coast of Louisiana, but it’s going to accelerate over the course of the century. And those people are going to have to go somewhere, and it’s likely that a significant number are going to look at a place like Baton Rouge to move to,” Tornqvist said.
Since Hurricane Katrina, Louisiana has invested billions of dollars in large-scale restoration projects designed to reduce flood risk and strengthen the coast.
Some researchers believe those projects are important but not permanent fixes.
“We have…right now we have a pretty high-quality flood protection system that’s obviously way better than it was during Katrina and we should certainly keep investing in upkeep, but we also have to recognize that’s only going to take us so far,” Tornqvist said.
State officials say those investments remain critical as Louisiana adapts to future flood risks.
Micheal Hare, executive director of the Coastal Protection and Restoration Authority, said the state’s coastal plan is designed to balance restoration work with protection projects, including levees.
“Our 2023 master plan certainly incorporates the best science available to us to then come up with a balanced approach between how do we effectively spend money on restoration as well as money on protection projects like levees,” Hare said.
Hare said those projects will continue to evolve as future risks change. CPRA and the Army Corps of Engineers are re-evaluating portions of the West Bank and Vicinity levee system in New Orleans to meet projected future flood risks within the next half-decade.
“Morganza to the Gulf is a great example, location communities came together, they started funding it…so that protection is critical…It will constantly be maintained and constantly elevated to meet the new levels of threats and risks that are out there,” Hare said.
Coastal officials and researchers agree that what happens along Louisiana’s coast will continue to affect communities far beyond the shoreline for generations.
“And so maybe you don’t live behind the levee, but I promise you want those coastal communities to stay there and to keep working, and to stay productive and engaged…so that we don’t have to have these flood fights further north or lose parts of our economy,” Hare said.
Tornqvist said the decisions made now could shape the future of Louisiana communities.
“What’s really important to recognize is that the next few decades are basically going to decide the long-term future of cities like Baton Rouge,” Tornqvist said.
Louisiana has always lived with water. As the coast changes and sea levels rise, the challenge is how communities across south Louisiana continue adapting for generations to come.
From the Gulf Coast to Baton Rouge, the future of Louisiana’s coastline is a conversation that impacts the entire state.
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Louisiana
Louisiana is the eighth most affordable state to retire, study says
Louisiana ranks among the top 10 most affordable states to retire, according to a new study from Retirement Living, a national journal of retirement research.
Researchers analyzed each state’s housing costs, living expenses and tax friendliness to compile the ranking. Louisiana, they say, is the eighth most affordable state for retirees.
In Louisiana, the median monthly rent for a one-bedroom apartment is $932, the median home sale price is $255,000, monthly grocery spend per capita is $272, the average price per gallon of regular gas is $4, the average Medicare Advantage monthly premium is $13.35 and the average effective property tax rate is 0.55%.
West Virginia is the most affordable state to retire, followed by Mississippi, Alabama, Oklahoma, Arkansas, Kentucky, Missouri, Louisiana, Indiana and Kansas. Researchers describe the South as “the sweet spot for an affordable retirement.”
The most expensive state to retire, meanwhile, is California, followed by Hawaii, Washington, Oregon, Colorado, New Jersey, Massachusetts, Utah, New York and Minnesota.
Read Retirement Living’s full report here.
Louisiana
Louisiana agencies urge hurricane preparation ahead of season start
BATON ROUGE, La. (WAFB) – With hurricane season approaching, the Louisiana Coastal Protection and Restoration Authority is bringing the community together to prepare before a storm forms.
“We can’t stop disasters from happening. We can’t stop hurricanes from happening. But what we can do is equip our communities with the resources that they need to prepare for these storms ahead of time,” said Jayda Morris, CPRA outreach manager.
The agency hosted an event featuring interactive storm simulations and a full model of the Mississippi River.
“If you do it now, like on a sunny day like today, you’re ready to go for the rest of the season,” Jay Grymes said.
El Niño may reduce storms, but Louisiana still at risk
State Climatologist Jay Grymes said an El Niño pattern may reduce the number of storms in the Atlantic but warned against a false sense of security.
“In those 25 years, Louisiana, some part of the state has been impacted by 29 storms. That’s one a year, regardless of El Niño. So that should tell you something,” Grymes said.
He said the bigger concern is storms that can form in the Gulf with little warning.
“If we’re going to get a storm, it very possibly could be one that bubbles up in the Gulf and doesn’t give us five or seven days to track it coming our way. It gives us 40 hours to get ready for a landfall. So it’s imperative that you go ahead and do it now,” Grymes said.
Preparation goes beyond stocking water
Preparing now includes walking through yards, checking trees, and knowing whether everyone in the family can survive two weeks without power.
PhD students with the LSU College of the Coast and Environment gave the community a virtual reality experience that puts users inside a storm.
“If they wear the goggles or play with the Apple Vision Pro, they can understand how high will the flood be, and they can know how dangerous is the hurricane scenario,” said Yixuan Wang.
The VR simulation uses real historical data to show users what compound flooding looks like in New Orleans and surrounding areas. The goal is to make the science real for people who can’t picture what a flood map means.
“It’s just to let you understand the environment. We will add the audios, the different sound of the wind and the storm. And you can see how tense of the rainfall around you,” Wang said.
Organizers said the event is about making sure that when a storm threatens the area, families already know their plan.
Information from the event is available on CPRA’s website. Hurricane season runs through Nov. 30.
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