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Why Georgia’s NIL strategy better suits its roster in 2026 than it did in 2025

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Why Georgia’s NIL strategy better suits its roster in 2026 than it did in 2025


Kirby Smart hasn’t hid from how Georgia goes about doling out dollars to its roster.

He wants veterans to make more than newcomers.

“I don’t want you to have to take a discount,” Smart recently told Josh Pate. “OK, a discount might be a little less than year one or two. We have we have traditionally paid our players junior and senior year as much as anybody at those positions. We don’t want to start [earlier] because I want you to earn it and work your way up.”

Smart acknowledges that route might hurt Georgia in recruiting. The 2026 recruiting cycle seems to reflect that. It was the first time Georgia signed a recruiting class that finished outside the top five of the 247Sports Composite rankings since Smart’s first class back in 2016. The Bulldogs had just two players finish in the top 50 of the player rankings, the fewest ever for a Smart signing haul.

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Coming out of spring practice, it seems like the Bulldogs did a good job of identifying players who could fit and play immediately. Craig Dandridge, Tyriq Green, Khamari Brooks and Zykie Helton all had strong springs. None were viewed as top 50 overall prospects.

As for the top players on Georgia’s 2026 roster, most of them are in either their third or fourth seasons. KJ Bolden, Ellis Robinson, Nate Frazier and Chris Cole all signed as members of the 2024 recruiting class. Gunner Stockton is in his fifth year at Georgia and second as a starter.

Georgia’s 2026 team will be an older team compared to the one the Bulldogs had last season. Consider that Georgia started the year with only 10 members of the 2022 class on the roster and 13 players from the 2023 recruiting class.

This year, that number is up to 29 when you combine the number of players from the 2023 and 2024 recruiting classes on the Georgia roster. Georgia’s 2026 team will have 34 players with at least three years of experience in Athens. Last season, that number was just 25.

Part of the reason Georgia’s roster is a better reflection of its spending in 2026 is because it did a much better job of retaining talent with its 2024 class than it did with the 2023 group.

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Going into last season, 13 of the 26 members of the 2023 recruiting class were no longer a part of the roster.

With the 2024 group, Georgia still has 23 of the 29 players it signed from the 2024 high school recruiting ranks. Georgia also has transfers London Humphreys and Xzavier McLeod entering their third seasons in Athens.

The gap between the two classes is particularly stark at the top. Georgia has not had just one of the 10 top 100 players it signed in the 2024 class depart the program before their third season in Athens. With the 2023 group, six of the 12 top-100 signees had already left Athens.

For as much fretting as there might about the state of Georgia’s current recruiting, the 2024 class was ranked first in the country. That collection of players, which Georgia has been able to keep together, is set to enter their season in Athens.

Georgia paid big to keep players like Bolden, Robinson and Frazier from entering the transfer portal. There was a kernel of truth when Smart ribbed Miami coach Mario Cristobal about sitting too close to Robinson at an award ceremony.

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Robinson figures to be one of the best players in the country this coming season. We’ve often seen top recruits — CJ Allen and Monroe Freeling are examples from the 2023 class — have their best seasons in year three, before heading off to the NFL.

That is why it’s so important to keep recruiting classes together and retain talent on an annual basis. Georgia has done a better job with the 2024 class compared to the 2023 class to this point. That’s a big reason why there aren’t as many questions and concerns about Georgia this offseason compared to last offseason, even if it has made Georgia a bit boring to talk about from a national perspective.

Texas, Miami and LSU all spent big money to bring in new talent. With Georgia, it paid top dollar to keep its roster together. No SEC team had fewer players transfer out than Georgia’s 12. That offsets some concern about the Bulldogs also making the fewest additions in the transfer portal.

“We had some new guys on our roster,” Smart told Pate. “We had 26 new freshmen. We had eight new portals. So like with all that going on, we had new people. But at least we knew they were ours. And going through spring practice to me was much more enjoyable because you didn’t have this big dark cloud brewing of was he going to be here?”

Georgia still built a very successful team in 2025, as the Bulldogs won the SEC and made it back to the College Football Playoff. But Georgia has bigger goals and Smart knows it.

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“Apparently, all we can do is win the SEC championship right now, so that’s not good enough,” Smart told Finebaum.

The Bulldogs are hoping that a more veteran team will set them up for even more success than they had a season ago. And that veteran element was acquired by keeping its one-time recruits in Athens for seasons three and four.



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Georgia Power customers to see modest savings under new rate plan approved by PSC

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Georgia Power customers to see modest savings under new rate plan approved by PSC


The Georgia Public Service Commission this week approved a plan expected to reduce utility bills for Georgia Power customers by a few dollars a month.

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The commission said the change will generate about $285 million in total annual savings for Georgia Power customers, or roughly $50 per year — about $4.04 per month — for the average residential customer using 1,000 kilowatt-hours a month.

The Georgia PSC voted Thursday to lower overall rates as part of the approved plan.

Georgia Power Chief Financial Officer and Treasurer Tyler Cook said the decision will provide “real savings for Georgia families and businesses as the heat of summer begins and energy use increases.”

“At Georgia Power, our teams work every day to run our business efficiently and keep reliable and affordable energy flowing to our customers,” Cook said.

Cook said the outcome followed months of work between Georgia Power and PSC staff, including reviews, public hearings and input from residents and intervenors.

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The approved plan is tied to a stipulated agreement reached earlier this month involving two cases filed with the PSC in February, the Fuel Cost Recovery case and the Storm Cost Recovery case. Those cases addressed recovering fuel costs used to generate electricity and expenses tied to restoring power after storms.

Georgia Power said its rates remain, on average, about 15% below the national average and that it is still on track to provide additional annual savings of about $102 per year for typical residential customers beginning in 2029.



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Georgia PSC votes to lower Georgia Power utility rates

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Georgia PSC votes to lower Georgia Power utility rates


The Georgia Public Service Commission approved a stipulated agreement on Thursday to lower utility rates for Georgia Power customers starting June 1.

The regulatory body voted to pass the deal without changes, establishing how the utility can bill for fuel costs and storm damage restoration expenses.

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State regulators approve rate cuts

What we know:

The Georgia Public Service Commission (PSC) voted 3-2 to reject several utility cost amendments before ultimately passing the overall deal. Under the approved agreement, a typical residential customer using 1,000 kilowatt-hours per month will see monthly bills decrease by roughly $4.03 to $4.04. Total annual savings across all 2.8 million Georgia Power customers are projected to reach approximately $285 million.

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The deal reduces how much money the utility can recover from its customer base for storm expenses by nearly 60%, dropping the revenue requirement from $270 million down to $109 million. The agreement also extends the amortization of storm recovery costs, largely tied to Hurricane Helene in 2024, to 67 months, caps natural gas advance purchases at 20% over a 36-month window, and cuts $13 million from the company’s original fuel recovery estimates.

Accountability questions remain unresolved

What we don’t know:

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While the PSC agreed to launch a separate investigation into how fuel costs are allocated, officials have not yet confirmed how much large industrial operations will be forced to pay in future rate cases. Consumer advocacy groups argue that massive data center companies are driving up fuel costs for everyday ratepayers without paying for the infrastructure upgrades they require. Critics note that it remains unclear if a future utility asset structure will successfully shift financial burdens away from residential homes.

The Source: The information in this story was gathered from official press releases issued by the Georgia Public Service Commission and Georgia Power, as well as previous FOX 5 Atlanta reporting.

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St Louis CITY2 Goalkeeper Lucas McPartlin Called Up to U.S. U-19 MNT Domestic Training Camp in Fayetteville, Georgia | St. Louis SC

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St Louis CITY2 Goalkeeper Lucas McPartlin Called Up to U.S. U-19 MNT Domestic Training Camp in Fayetteville, Georgia  | St. Louis SC


St Louis CITY2 goalkeeper Lucas McPartlin has been called up to the U.S. U-19 Men’s National Team for their upcoming domestic training camp in Fayetteville, Georgia from June 1-10, led by head coach Gonzalo Segares. McPartlin will be representing the U.S. for the first time in his youth national team career. McPartlin is the first CITY SC goalkeeper in club’s history to get a national team call up. 

The U.S. U-19’s will face Argentina in back-to-back matches on June 5 and 7, then close out their final match against Japan on June 9.  

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McPartlin has been a member of St Louis CITY2 since 2025 and made his professional debut against Sporting KC II in August 2025, earning his first professional clean sheet in a 3-0 win. The Missouri Native has made seven starts and appearances for CITY2 this season, earning three clean sheets and making 24 total saves, with a 3-1-3 record. McPartlin spent time with CITY SC in both preseason camps this year and has been a regular in first team training this year.





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