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Florida tourism dipped in 2023 as international visitors rebounded

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Florida tourism dipped in 2023 as international visitors rebounded


While Florida saw a slight decline in the total number of tourists in 2023, the number of international visitors continues to show a strong rebound following the COVID-19 pandemic.

In 2023, Florida welcomed an estimated 135 million tourists according to the Visit Florida tourism marketing agency. That’s down from 137.4 million the year before, but up from 131.1 million in 2019 – the last full year of data before the pandemic.

Visit Florida reported an 18.3% increase in international tourists year over year, with 8.3 million from overseas (up 18.7% from 2022) and 3.8 million from Canada (up 45.5%).

Agency officials said this is the closest the state’s international visitation has come to full recovery since the beginning of the pandemic. They also say it’s noteworthy considering current economic challenges.

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“Even as we faced the challenges of rising travel costs and widespread inflation, Florida’s tourism sector not only persevered but flourished,” Visit Florida President and CEO Dana Young said in a statement.

In 2023, a record 45.9 million visitors flew into Florida, the largest number since 2016.

The agency also saw a 15.9% increase in fourth quarter 2023 overseas visitors and a 22% increase in fourth quarter Canadian visitors compared to 2022. However, there was a decrease of 12.1% in domestic tourists year over year.

The area hit by Hurricane Ian in Sept. 2022 posted a recovery.

In the fourth quarter 2023, Fort Myers saw a 32.4% increase in visitors, compared to the same period a year earlier. The Lee County Visitor and Convention Bureau reported the fourth-quarter visitation was up by 65.8% compared to 2022.

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The News Service of Florida reports the state Senate has proposed $80 million for Visit Florida in its proposed budget for the upcoming 2024-2025 fiscal year, the same as in the current year. The House has countered with a $30 million proposal, and Gov. Ron DeSantis has recommended $105 million.

Copyright 2024 WUSF 89.7. To see more, visit WUSF 89.7.





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Will Florida see its next named storm this weekend?

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Will Florida see its next named storm this weekend?


Forecasters are tracking a broad disturbance in the Gulf of Mexico off the Florida coast that could bring much-needed rain to parched communities this weekend.

Gulf tropical development potential

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What we know:

Models continue to indicate there is a potential for an area of low pressure to form over the northeast Gulf off the west coast of Florida over the weekend.

The National Hurricane Center says an area in the Gulf has a 30% chance of tropical development over the next seven days.

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Models a shifting away from the forecast of the system moving over the state and off the coast of the Carolinas.  Models are now indicating a more likely scenario that it lingers in the Gulf over the weekend and may drift more to the northwest near the Florida Panhandle or Louisiana coast. Early next week conditions look like they will become less conducive and may prohibit much development. Regardless of whether it organizes, the system will bring tropical downpours and increased moisture across Florida and parts of the Southeast. 

FOX 13 Meteorologist Jim Weber states we are close to 7.50″ below average on our rainfall in Tampa for the year. A weak area of low pressure or tropical system can be beneficial in helping to make up for the rainfall deficit we have been experiencing.  Drought conditions continue over much of the state of Florida. If this system ends up drifting more westward, it would limit the total amount of rainfall and the highest totals would be along the immediate west coast.

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Atlantic tropical development potential

A tropical wave southeast of the Cabo Verde Islands remains disorganized.

It is moving west-northwest and, according to the NHC, there is a chance for slow development over the next day or two.  By the weekend it is expected to move into less conducive conditions and Saharan dust will begin to affect this wave, limiting its moisture. The time for this system to develop is very limited and will not develop after the weekend.

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The NHC is giving it a 10% chance of developing. 

Weather factors and storm names

What we don’t know:

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Officials cannot yet confirm if the disturbance will overcome environmental hurdles like land interaction, wind shear and dry air. Computer models remain uncertain on how much this system will develop over the waters of the Gulf.  If it stays over the warm waters of the Gulf longer, it may give it additional time to organize. Interactions with land and wind shear will likely pose obstacles in further development.

To become a tropical system, it must develop a defined circulation with organized thunderstorms. If it reaches maximum sustained winds of 39 mph, it will become a tropical storm and be named Bertha. 

The Source: The information in this story was gathered by FOX 13Meteorologist Jim Weber, the National Hurricane Center tropical weather outlooks, as well as forecast computer models.

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Florida TODAY: Homes get expensive, license to blush, fuzzy invader

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Florida TODAY: Homes get expensive, license to blush, fuzzy invader



Sign up to get the Florida TODAY statewide newsletter in your inbox weekdays. It’s free.

Here’s a quick glimpse of Florida TODAY, our statewide newsletter:

How long does it take to save for a first home, Florida?

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In Jacksonville, the answer could be less than a year.

In Miami, it could be more than 40.

A new report suggests homeownership is slipping further out of reach for many Florida workers — especially those in retail and restaurant jobs.

There’s a lot more going on across the Sunshine State:

License to blush: A South Florida retiree was taken aback by her new license plate. Her family thinks she should keep it. Would you?

Tiny terror: Florida is racing to stop a fuzzy new invasive pest that can wipe out a field in weeks. It has a taste for everything from grass to corn to sugarcane.

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Small miracle: Black skimmer chicks are back on the Sanibel Causeway for the first time in 30 years. Photojournalist Andrew West got a close look at the comeback.

That’s not all. Want the full statewide newsletter every weekday? Subscribe to Florida TODAY

NOTE: If you are a digital or print subscriber to a USA TODAY Network-Florida site, follow this link to subscribe via your local site.



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‘Experimental explosion’ reported off Central Florida coast, experts say

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‘Experimental explosion’ reported off Central Florida coast, experts say


VOLUSIA COUNTY, Fla. – If you felt shaking along Florida’s east coast on Thursday, you’re not alone. But it wasn’t an earthquake.

A strong “experimental explosion” was reported in the waters off Central Florida on Thursday afternoon, according to the U.S. Geological Survey.

The USGS website indicates that the explosion happened around 3:04 p.m., roughly 91 miles east-northeast of Ponce Inlet.

Experimental explosion

Per the agency, the event registered a preliminary magnitude of 3.9. However, few other details about what may have caused the explosion have been provided at this time.

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“The recorded ground motions from this event are more typical of an explosion than a naturally occurring earthquake,” the USGS website reads. “The Navy has conducted Full Ship Shock Trials in this region in the past.”

[A LOOK BACK: U.S.S. Gerald R. Ford performs shock trials on an aircraft carrier in 2021]

News 6 has reached out to Navy officials for more information and is awaiting additional details.

Anyone who felt the impact of the explosion is urged to report their experience here.

Copyright 2026 by WKMG ClickOrlando – All rights reserved.



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