Didn’t get a ticket to Ulta Beauty World in FL? See other make-up conventions

Are you among the 3,000 who scored tickets to Ulta Beauty World or the 3 million who couldn’t nab any?

The nation’s largest specialty beauty retailer is hosting its second-ever convention at the Orange County Convention Center in Orlando, Florida, on April 16.

Tickets went on sale Jan. 22 for just over $160 per ticket and sold out within minutes, according to reports. Ulta Beauty customers and beauty lovers took to social media to air out their frustration and disappointment, as officials promised to expand access for next year’s event.

For those who didn’t get tickets to Ulta Beauty World, there are still other makeup conventions and expos you can attend, some even in Florida.

Has Ulta dropped more tickets to Ulta Beauty World 2026 in Orlando, Florida?

As of April 7, Ulta has not released any additional tickets for Ulta Beauty World 2026 and has no plans to do so.

In a statement after the tickets sold out, Ulta said it would host giveaways for event tickets. In February, the company announced it was giving away 50 pairs of tickets.

As of March, the giveaway is closed, and all the winners have been notified.

See other beauty conventions in Florida

Premiere Orlando is set for May 30 through June 1, 2026, with over 760 education classes, 400 educators and influencers, and 500 exhibiting brands. Like Ulta Beauty World, it will be located at the Orange County Convention Center.

However, it is only open to members and students of the professional beauty industry. Verification of credentials is required for all attendees. Check here for tickets.

There will be a similar convention at the start of 2027, with Cosmoprof North America spending its third year in Miami. The trade show says it is the only event in the Americas that “brings together the entire beauty industry—from skin care and makeup to fragrance, hair, and nails, while also representing the entire beauty supply chain.”

Tickets are not open to the general public, as they connect businesses. For those interested, tickets go onsale in August 2026.

Not in Florida? See other makeup conventions in the US

The MakeUp Show is a convention open to anyone who works, studies or is interested in the beauty industry. It will be held in New York City from May 3 through May 4, with over 100 of the top beauty brands.

Tickets are still onsale, with prices starting at $54.

For those looking for an event similar to Ulta Beauty World, SEPHORiA is a multi-day expo for beauty lovers hosted by beauty retailer Sephora. It offers access to “breaking beauty news, master classes taught by beauty icons, talent meet-and-greets, and an on-site shop with exclusive merch and products only available for purchase at SEPHORiA.”

This year’s convention was held in March. Details for SEPHORiA 2027 have not yet been announced, as of April 2026.

Did you score a ticket to 2026 Ulta Beauty World in Orlando, Florida? What to know before you go

Before you head into the convention, you will need to pay for parking, which costs $20 at the Orange County Convention Center. You may leave items in your car and return to the convention throughout the day.

You’ll find your ticket located in your email. A government-issued ID will be required for access and must match the first and last name on the ticket confirmation.

On its website, it states that the only rolling bag permitted on the expo floor is the Ulta Beauty roller bag, available for sale at registration for $50. All other bags are acceptable, provided they do not have wheels.

Before you head out, you should receive a swag bag valued at more than $2,000.

Samantha Neely is a trending reporter for the USA TODAY NETWORK-Florida, covering pop culture, theme parks, breaking news and more. You can get all of Florida’s best content directly in your inbox each weekday by signing up for the free newsletter, Florida TODAY, at https://floridatoday.com/newsletters.