Dallas, TX
'Women's Sports Aren't a Trend': How Two Dallas Teams Are Navigating the Industry's Boom
“I don’t know what it feels like to be on a rocket ship, but this has got to be as close as what it feels like.”
The comment, made from a stage at Arlington Hall, came from Dallas Wings COO Amber Cox at a panel discussion hosted by the Dallas Friday Group in late June. While the phrase was in reference to the rise of Dallas’ WNBA team, it could easily have been attributed to the larger story of women’s sports, and especially women’s sports in North Texas.
When she first came on board with the Wings in 2022, Cox said, there was no way she could have forecasted what all would happen in the field of women’s sports, and specifically for the Wings. “But we saw the interest,” she said. “There was a ton of interest in the Wings, and the building was filling up consistently, and I just knew that we were on the cusp of something really, really special.”
The discussion一moderated by Monica Paul, executive director of the Dallas Sports Commission一focused on the future of professional women’s sports in DFW and featured commentary from Cox and from Dori Neil Araiza, founder and principal with Dallas’ newly announced women’s soccer team, Dallas Trinity FC.
Dallas has celebrated a number of recent key wins in the arena of women’s sports. In early May, WNBA phenom Caitlin Clark made her pro debut in a preseason game against the Dallas Wings in Arlington. In 2023, the American Airlines Center hosted the 2023 NCAA Division I Women’s Basketball Final Four—the championship game boasted a record 9.9 million viewers. Dallas will host the event again in 2031.
In April, the city of Dallas and the Wings reached a 15-year, $19 million agreement that will bring the team to the Dallas Memorial Auditorium by 2026. The team currently plays at College Park Center at UTA. “Our partners in Arlington, the College Park Center, have been phenomenal to us. It is a wonderful venue,” Cox said. “But the reality is, we’re busting at the seams. We’re selling out consistently now. We need more space.”
Also in April, the team celebrated a sellout of season ticket sales for the first time in history. At the time, the Wings were also up by 222 percent in total ticket revenue and up 1,221 percent on individual ticket sales.
“As you look at the growth of women’s sports and you look at the growth of the WNBA, one thing that’s shifted rapidly is facilities,” Cox said. “When the league started, everyone was sharing facilities with colleges, with YMCAs. Now, you’re seeing more and more teams having their own buildings, their own places to practice. These women deserve that.”
In April, Wings President and CEO Greg Bibb told D CEO that the move is expected to bring about $1.5 million in additional ticket revenue annually. Redevelopment of the stadium—originally constructed in 1957 and last renovated in 2002—is underway. “We get to be a part of the conversations as we go through the renovations to really make it a world-class entertainment experience for our fans,” Cox said. “And again, it’s truly what our athletes deserve.”
It’s not the only Dallas facility getting an upgrade ahead of welcoming a women’s pro sports team. Dallas Trinity FC will play its first home game at the Cotton Bowl against DC Power FC on Sept. 7, marking the inaugural season home opener for the team whose name, team colors, and leadership were formally announced in May. The team is one of eight to launch as part of the USL Super League, which was approved for Division 1 status in February.
The move comes as Dallas pursues a two-year, $140 million project to upgrade the Cotton Bowl, the largest financial investment in Fair Park in its 137-year history. The project一which includes adding escalators, expanding concourses, and adding art deco artwork一broke ground in March.
When the Neil family began workshopping a Dallas women’s soccer team about two years ago, they considered a number of venues before landing on the historic Fair Park icon. Dori Neil Araiza, founder and principal, noted that when they floated the idea of a women’s professional soccer team in Dallas, they’d usually get the same immediate reaction: “But are you in Dallas?”
“Because people that are in Dallas and from Dallas, that matters to them, so it matters to us too,” she said, “and it’s something that was sort of integral and vital to us being able to be a team for Dallas, in Dallas, accessible right off the Dart rail, and bring to life this amazing venue that’s currently partly under construction, but we’ll be able to showcase that in a way that’s amazing for these soccer players.”
For Paul, the team’s establishment一combined with Dallas’ nine 2026 World Cup matches一spell massive opportunity for a few years down the road.
“If you don’t know me, I’m very competitive. I like to win,” said Paul, who is credited with being the mastermind behind DFW’s 2026 FIFA World Cup bid. For her, the region’s next big event target is the 2031 FIFA Women’s World Cup. “I think having a professional women’s soccer team here, along with the support of our other professional teams, men and women across the board, it gives us a really good runway to put our arms around the teams一Dallas Trinity FC, for sure一and really help to elevate and lift and properly position Dallas for being named a host city for 2031 as our next opportunity,” Paul said.
The teams see the potential for a local impact, too. Cox noted that the Wings have been ramping up staffing in the youth basketball sector and that programming for clinics and camps has been built up. She also highlighted the team’s partnership with the Dallas Mavericks through the Girls Empowered by Mavericks (GEM) initiative.
“It was the first of its kind, there had never been an NBA team under a different ownership come aboard as a major sponsor of a WNBA team,” Cox said. “They saw the value; they saw where women’s basketball is going and really wanted to authenticate that GEM programming with our athletes and with our coaches.”
Dallas Trinity FC also sees the potential—the team website says the Dallas area has more girls soccer players than anywhere else in the country, citing the U.S. Youth Soccer Association. “When we look at the youth, it’s certainly an integral part of what we are going to be a part of,” Araiza said. “And obviously being new, we’re trying to figure out what is the best way to navigate that. Who are our best partners to bring in and do that? But I will say it’s certainly something that gives these youth players to aspire to be, and we’re in their backyard.”
The discussion served as a snapshot look at what is proving to be a game-changing era for women’s sports. A Deloitte report shared in November 2023 predicts that revenue generated this year by women’s elite sports will surpass $1 billion. As Cox puts it, the key to sustaining that energy for the Wings starts with the right people. “There’s been an incredible investment by our ownership group in our front office staff to grow that group, to invest in experienced sports professionals, specifically women and men who have experience in the women’s sports space,” Cox said, “and that has allowed us to grow very, very quickly and do a lot more.”
“I think even though we’re growing rapidly, there are tried and true processes that we need to stick to,” Cox added. “We have to keep the foot on the gas, and we need to keep using this momentum to our advantage as we grow our fan base and continue to get more people into the pipeline and interested and talking about all of our sports and women’s sports.”
Araiza sums it up: “Women’s sports aren’t a trend. It’s here to stay, and it’s only going to grow.”
Dallas, TX
Detroit Pistons trade Marcus Sasser to Dusty May’s Dallas Mavericks
Detroit Pistons introduce second-round pick Ugonna Onyenso
Detroit Pistons rookie second-round pick Ugonna Onyenso is introduced to members of the media July 6, 2026.
The Detroit Pistons have traded a third player this summer.
The Pistons agreed to deal 25-year-old combo guard Marcus Sasser to the Dallas Mavericks, coached by ex-Michigan coach Dusty May, on Tuesday, July 7, according to ESPN. The Pistons are also sending a protected 2028 second-round pick to the Los Angeles Clippers.
This comes as part of a complex six-team trade that includes the Pistons dealing Caris LeVert in a salary-saving move to the Milwaukee Bucks on Tuesday evening. The six-team trade also involves the previously reported moves of the Pistons trading Isaiah Stewart to the Memphis Grizzlies and the Pistons’ acquisition of John Collins from the Clippers.
The Pistons generate a trade exception worth $15 million in the trade-palooza, a person with first-hand knowledge told the Free Press, granted anonymity because they are not authorized to speak publicly. The trade exception is worth the same amount as Stewart’s outgoing salary for 2026-27 and allows the Pistons to take in salary up to $15 million without having to send any back. It expires in exactly one year.
Sasser joins a Mavs backcourt where Kyrie Irving is the starting lead guard, and could compete with second-year undrafted guard Ryan Nembhard for the backup role.
Sasser, who the Pistons traded up to draft 25th overall out of Houston in 2023 under previous general manager Troy Weaver, averaged 5.2 points and shot 41.5% from 3. He is on an expiring contract worth $5.2 million from his four-year, $13.5 million rookie deal.
When called upon, Sasser proved he can play. The 6-foot-1, 195-pounder was one of the team’s best shooters, but only appeared in 38 games last season due to injury and the Pistons’ depth at guard.
Pistons president of basketball operations Trajan Langdon indicated a desire to add more ball-handling and shooting this offseason, after a 60-22 season ended in Game 7 of the second round.
Sasser’s path to minutes wasn’t going to get easier following the addition of first-round pick Ebuka Okorie, a 19-year-old from Stanford, whom the Pistons traded up four spots to draft No. 17 overall.
Then, Langdon traded for one of the NBA’s best 3-point shooters in guard Isaiah Joe in a deal with the Oklahoma City Thunder.
Sasser, who was out of the playoff rotation until Game 5 of the second round, sparked the Pistons in Game 6 at Cleveland, pouring in nine points on 4-for-5 shooting in 18 minutes in a win-or-go-home setting. He played 23 minutes in Game 7, scoring nine points on 3-for-12 shooting in a 125-94 blowout loss to the Cavaliers at home.
Pistons roster moves this offseason
The Pistons have turned over much of the roster this summer through the draft and NBA free agency.
Here’s who they’ve added and who they’ve lost:
Lost
- Traded Marcus Sasser (Mavericks)
- Traded Caris LeVert (Bucks)
- Traded Isaiah Stewart (Grizzlies)
- Tobias Harris (Spurs)
Added
- Drafted Ebuka Okorie (No. 17)
- Drafted Ugonna Onyenso (No. 53, two-way contract)
- Acquired Isaiah Joe (Thunder)
- Acquired John Collins (Clippers)
- Acquired Taurean Prince (Bucks)
- Acquired Gary Harris (Bucks)
The Pistons also re-signed bench wings Kevin Huerter and Javonte Green.
Pistons depth chart
The Pistons have 16 players on their 15-man roster, plus two of three two-way slots filled. Here’s where their depth chart currently stands as of Wednesday morning:
*Jalen Duren remains unsigned as a restricted free agent.
- PG: Cade Cunningham, Daniss Jenkins, Ebuka Okorie.
- SG: Duncan Robinson, Isaiah Joe, Javonte Green, Chaz Lanier, Gary Harris.
- SF: Ausar Thompson, Ron Holland, Kevin Huerter, Taurean Prince.
- PF: John Collins, Isaac Jones (two-way).
- C: *Jalen Duren, Paul Reed, Tolu Smith, Ugonna Onyenso (two-way).
[ MUST WATCH: Make “The Pistons Pulse” your go-to Pistons podcast, listen available anywhere you listen to podcasts (Apple, Spotify) or watch live on YouTube. ]
Dallas, TX
Dallas Mavericks head coach Dusty May shares vision for team’s NBA championship future
Dusty May on leaving Michigan for the Dallas Mavericks
New Dallas Mavericks head coach Dusty May sat down with FOX 4’s Mike Doocy to discuss why he left the University of Michigan for an NBA job, how his wife and family have supported his journey, his expectations for transforming the Mavs into a championship contender, and more.
DALLAS – North Texans are eager to learn all about the Dallas Mavericks’ new head coach, Dusty May, and his plan for the team.
Dallas Mavs Coach Dusty May
What we know:
May is fresh off a national title win with the Michigan Wolverines.
In his two season in Ann Arbor, May guided the Wolverines to a 64-13 record.
In his prior stint as the head coach at Florida Atlantic University, May guided the Owls to a Final Four in 2023 and multiple NCAA tournament berths.
May comes in as the replacement for Jason Kidd, who the Mavericks parted ways with in late May.
He’s the first big hire under Masai Ujiri, who was hired as the team’s new President of Basketball Operations in early May.
This will be May’s first stint as an NBA head coach.
What they’re saying:
In an interview with Mike Doocy, the 49-year-old coach said he thinks the Mavericks could become real championship contenders sooner rather than later.
He highlighted Kyrie Irving’s return, the potential of Max Christie, and, of course, the skills of star rookie Cooper Flag.
“I think it’s just his mindset, his tenacity, his ability to play every single position at a high level and play both sides of the ball. The fact that he’s always won. He hasn’t always been on the most talented teams, so he’s a competitor that’s up for the challenge. I could literally go on all day about the positive attributes that Cooper has,” he said.
In terms of adjusting from college basketball to the NBA, May said he’s excited about the coaching staff he’s putting together.
He plans to rely on the veterans on the team and in the office as he starts his professional basketball career.
The Source: Information in this article comes from an interview with Dallas Mavericks head coach Dusty May.
Dallas, TX
Texas took this Dallas couple’s newborn baby for 3 weeks. A judge says their rights were violated
A Travis County judge ruled the state’s child welfare agency violated the constitutional rights of a Dallas couple whose newborn daughter was temporarily taken into state custody for week after a hospital visit three years ago.
Temecia and Rodney Jackson sued the Department of Family and Protective Services, the agency that houses Child Protective Services, last year. The parents say the department put them on the Central Registry — a public abuse and neglect database — without a clear way to appeal and get themselves removed.
Travis County District Judge Catherine Mauzy ruled late last month two sections of the state administrative code used in the Jacksons’ case impair or interfere with the family’s constitutional due process rights.
One section states DFPS can label an investigation into alleged abuse as “unable to determine,” which means investigators could not rule out abuse or neglect, but the subject of investigation isn’t completely cleared of wrongdoing.
The Jacksons argued the Central Registry process and the “unable to determine” label didn’t give the parents an opportunity to appeal the determinations and defend themselves.
“That is a denial of procedural due process,” said Charelle Lett with the ACLU of Texas, which is helping represent the Jacksons in court. “And this court agreed that the Jacksons are entitled to that, and so is every other Texan that comes through this system.”
KERA News reached out to DFPS for comment and will update this story with any response.
CPS took baby Mila into custody after Baylor Scott and White Doctor Anand Bhatt reported the Jacksons for alleged medical neglect in 2023. Bhatt diagnosed 3-day-old Mila with jaundice during a routine postpartum checkup and believed she needed treatment in the hospital.
The Jacksons opted to pursue an alternative treatment plan at home with their midwife to avoid being separated from Mila. Texas law gives parents the right to consent to their child’s health care.
Bhatt named a different woman as Mila’s mother, according to the lawsuit. That woman’s name, criminal and family history were later written on the affidavit authorities used to take Mila into CPS custody. DFPS corrected the mistake days later but said CPS would still keep Mila.
At the time, DFPS found “reason to believe” there was medical neglect in Mila’s home — a label indicating abuse or neglect has likely occurred — and, without notice, put the Jacksons on the department’s Central Registry for perpetrators of abuse or neglect.
DFPS said the Texas Family Code requires the department to make these kinds of findings, according to court records. The parents requested an administrative review of those findings and provided DFPS with records to make their appeal, according to the suit.
DFPS ultimately dismissed the case and returned Mila to her parents after three weeks in CPS custody. The label on their case was changed to “unable to determine” nearly a year later, after an informal review by a DFPS specialist.
That removed the Jacksons’ case from the Central Registry. According to the suit, DFPS did not rule out the allegations because there was “significant concern for risk.”
But the Jacksons sued, arguing the DFPS process gives them no options to entirely clear their name from the department’s systems.
Temecia Jackson told KERA News last year that following Mila’s return, the family resettled in Dallas with Mila and their two older sons to get away from the traumatic memories of Mila being taken from their DeSoto home.
In their suit, Rodney Jackson says he felt his reputation has been jeopardized by the DFPS investigation, and he’s uncomfortable volunteering in the community or coaching his kids’ sports teams.
DFPS says its rules are consistent with what state law requires for child safety, and the Jacksons already used the existing process to successfully challenge their “reason to believe” finding. DFPS argued the Jacksons have already been removed from the registry, their case records are not public, and state law does not allow the family to get agency decisions changed or erased.
And DFPS says the family’s alleged reputational harms are hypothetical.
Unless the state appeals, Lett said, Mauzy’s ruling brings an end to the Jacksons’ case. While the future for the Jacksons and their case is uncertain, Lett called the decision a win for all parents.
“We are not trying to keep the DFPS from taking children out of dangerous situations,” Lett said. “There is value to what they do, but they could do it in a way that does not infringe on people’s rights.”
Toluwani Osibamowo is KERA’s law and justice reporter. Got a tip? Email Toluwani at tosibamowo@kera.org.
KERA News is made possible through the generosity of our members. If you find this reporting valuable, consider making a tax-deductible gift today. Thank you.
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