H-E-B is planning another store that will join its expanding footprint on the eastern side of the Dallas-Fort Worth area.
The San Antonio grocery giant is set to add a site in Royse City, which sits to the northeast of Rockwall, H-E-B said in a statement on Tuesday.
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“H-E-B has purchased property in Royse City where we have plans to build an H-E-B store on about 25 acres,” according to Mabrie Jackson, managing director, public affairs H-E-B/Central Market.
“We are still very early in the planning stages for this project, but we expect work on the store to start early next year, with an estimated opening sometime in 2028,” Jackson added in the statement.
The company is “gearing up for extensive site work that we look to commence this summer.”
Royse City, which resides along I-30, is another fast-growing hub in North Texas with about 26,000 people as of July 2024, according to the U.S. Census. That’s up roughly 95% from April of 2020.
H-E-B is ratcheting up its investments in North Texas as it competes for customers in the expanding region, which is drawing people around the country.
The company, competing with names like Walmart and Kroger, opened a store in Forney earlier this year, which also sits on the eastern side of the region. The move came after it launched a store in Rockwall last year.
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The company will share more details about the Royse City project “as things develop and look forward to serving more Texans in this dynamic part of the state,” Jackson said in the statement.