Dallas, TX
Dallas' Arctos Adds Industry Veteran as Operating Partner
Arctos Operating Partner, Brian Lafemina [Photo, Brian Lafemina; background, DI Studio]
Dallas-based private investment firm Arctos has added Brian Lafemina as operating partner of the firm that provides custom-made growth and liquidity solutions, innovative thought partnership, and value creation services to sports franchises (Arctos Sports) and alternative asset managers (Arctos Keystone).
“With the demand for sports as an asset class continuing to grow, Brian’s data-centric approach to operations and revenue is extremely valuable to Arctos and its partners,” Ian Charles, co-founder and co-managing partner of Arctos, said in a statement. “We are thrilled to welcome him to the firm.”
Arctos said its operating partners serve in a consultative role, providing their expertise to the firm and its portfolio franchises.
In his new role, Lafemina will leverage his deep experience to advise on and assist in sourcing opportunities, enhance Arctos’ value-add capabilities, and act as an advisor to the firm’s portfolio franchises through the Arctos Operating Platform.
The firm said that Lafemina brings more than three decades of experience in sports operations, leadership, and revenue generation, having spent 20 years at The Madison Square Garden Co., including a role in which he led the business operations for the New York Rangers, New York Knicks, and New York Liberty professional sports franchises as well as being a key member of the team responsible for planning the $1 billion renovation of Madison Square Garden.
Most recently, he was chief business officer for the Los Angeles 2028 Organizing Committee for the Olympic Games and president of the Washington Commanders football club.
Before that, Lafemina led the creation of the National Football League’s Club Business Development department, where he worked with all 32 clubs to develop a tailored understanding of each market and deliver customized business solutions to drive brand and commercial growth.
“Brian is an accomplished and distinguished sports executive with an illustrious career. He brings a unique set of experiences from both a league and team perspective in managing and operating all aspects of a franchise. We are incredibly excited for him to join us,” Doc O’Connor, co-founder and co-managing partner of Arctos, said in a statement.
“The scientific approach Arctos has delivered to sports investing is truly remarkable,” Lafemina said in a statement. “I look forward to joining this team of experts on the heels of an impressive fundraise as they continue to help leading professional sports owners solve complex problems and unlock further value.”
Earlier this month, Arctos announced a $4.1 billion raise to invest in multiple teams across multiple sports.
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Morton started 15 games in 1972 for an injured Staubach, who eventually returned in the playoffs. The Cowboys decided to trade Morton in 1974 to the Giants, who sent back a first-round pick, which turned out to be the No. 2 overall pick in 1975. The Cowboys used that selection to take Randy White, a 10-time Pro Bowler and future Hall of Famer.
Ironically enough, White’s best game was likely Super Bowl XII, when he was named Co-MVP with Harvey Martin. The Cowboys’ Doomsday defense dominated the Broncos, who were quarterbacked by Morton.
Overall, Morton played for the Cowboys, Giants and Broncos before officially retiring at the end of the 1982 season.
His career ended with 27,908 passing yards, ranking him 71st in NFL history, just ahead of Hall of Famer Joe Namath (27,663).
With the official NFL schedule coming this week, the Dallas Cowboys have revealed when, where and against who their Week 1 contest will be.
The Cowboys announced that they will square off against the New York Giants on the road in Week 1, with the game set for Sunday, Sept. 13, at 7:20 p.m. CT. So, it’s prime time for the Cowboys to start the season.
This is the second game we know about for the Cowboys this year. Of course, we know they will be playing on Thanksgiving, also.
The official schedule will drop on May 14, the NFL announced last week. Schedules for all 32 teams will be revealed on ESPN and the NFL Network, but each team will unveil its own schedule on social media, also.
The Cowboys were always likely to play a road game in Week 1 because of an Usher and Chris Brown concert taking place at AT&T Stadium that week.
Dallas will also be impacted by an Ed Sheeran concert in Week 7, so that’s another potential road game. They could also play on Monday or Thursday that week, or have a bye.
Cowboys’ strength of schedule
According to Warren Sharp of Sharp Football Analysis, the Cowboys are not going to have an easy road to make the postseason.
The Cowboys have the fourth-toughest schedule in the NFL going into the 2026 season, with only the Arizona Cardinals, Miami Dolphins and Carolina Panthers having tougher slates.
Dallas’ schedule is also the third-toughest in the NFC, and the most difficult in the NFC East.
Sharp does his strength of schedule rankings based on win totals from Vegas oddsmakers rather than utilizing the previous season’s records because that metric doesn’t factor in offseason changes.
The Cowboys will play home games against the Jacksonville Jaguars, Arizona Cardinals, San Francisco 49ers, Tennessee Titans, Baltimore Ravens, Tampa Bay Buccaneers, New York Giants, Philadelphia Eagles and Washington Commanders.
On the road, Dallas will square off against the Giants, Eagles, Commanders, Houston Texans, Indianapolis Colts, Los Angeles Rams, Seattle Seahawks and Green Bay Packers.
Of those opponents, seven of them made the postseason in 2025, a list that includes the Jaguars, 49ers, Eagles, Texans, Rams, Seahawks and Packers.
All of those teams should be as good in 2026, and teams like the Colts, Titans, Ravens, Bucs, Giants and Commanders have a very real chance to be improved as well.
It won’t be an easy road for Dallas to get back to the playoffs in 2026, but there’s at least hope following a defensive overhaul.
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