Dallas, TX
1. Dallas Cowboys
Valuation: $11 billion
Revenue: $1.2 billion
EBITDA: $550 million
Debt as a percentage of value: 3%
Franchise history
Owner: Jerry Jones
Year purchased: 1989
Purchase price: $150 million
Stadium: AT&T Stadium – 80,000 capacity
Paid attendance for 2023 regular season: 748,755
Owner Jerry Jones is the NFL’s marketing equivalent of Steve Jobs, which is why the Cowboys generate the most revenue by far in the league, at $1.2 billion. The team leads the league in sponsorship revenue, with brands such as Molson Coors and AT&T paying some $20 million a year.
Check out the full list of CNBC’s Official 2024 NFL Team Valuations.