Texas’ Quinn Ewers competes against Simone Biles, others in DICK’S Sporting Goods competition

Simone Biles, Dak Prescott, Chris Paul and Quinn Ewers are decorating DICK’S store in their hometowns of Houston, Dallas, San Antonio and Austin.

DICK’S Sporting Goods is joining in on the holiday cheer — along with a dose of competition among Texas cities, featuring some of the Lone Star State’s best athletes.

Simone Biles, Dak Prescott, Chris Paul and Quinn Ewers will be competing, just not on any athletic field. They are each responsible for decorating a DICK’S Sporting Goods store in their hometown, competing for the title of DICK’S Holiday Decorating Officer and a trophy.

The athletes have begun decorating at stores in Houston, Dallas, San Antonio and Austin. Videos by DICK’S Sporting Goods offer a sneak peek of each as the athletes add their own flair to spread holiday cheer.

The competition comes as part of DICK’S Sporting Goods and DICK’S Sporting Goods Foundation’s program Sports Matter, which funds and maintains youth sports programs across the nation. The four athletes will each get a $100,000 Sports Matter grant, to be awarded to a local youth sports organization(s) of their choosing.

“We’ve had a blast getting ready for the holidays with Texas’ most inspiring and entertaining sports icons,” said Kari DeGori, VP Local Marketing and Marketing Capabilities at DICK’S Sporting Goods. “These in-store displays are interactive, fun, a great place for photos, and each has its own tie of sport into the holiday – whether it’s a gingerbread locker room, a chimney basketball game, or a vintage farm basketball hoop. We hope that these displays add some extra joy for our customers while they shop for everyone on their list. And we’re thrilled to be able to partner with our Foundation’s Sports Matter program to extend the holiday cheer to deserving local sports organizations.”

“I love competing, so taking part in this Texas holiday contest with some of the best athletes across sports was a lot of fun,” said Chris Paul. “We are all trying to win and become DICK’S Holiday Decorating Officer, but no matter what, we all win as we have the opportunity to give back to youth sports. Thank you to DICK’S for awarding a $100,000 Sports Matter grant to the Chris Paul Family Foundation.”

This campaign will run across DICKS.com, YouTube, streaming, and social media, as well as broadcast on local TV, radio, and other audio platforms in Dallas, Houston, San Antonio, and Austin.

Quinn Ewers decorates Austin DICK’S store

Texas Longhorns quarterback Quinn Ewers is responsible for decorating the Austin DICK’S store on 183A Toll Road. A promotion video captures Ewers placing a giant cowboy hat on a snowman and standing amid a Longhorn-themed tailgate scene while on a video call with actor Matthew McConaughey.

Chris ‘CP3’ Paul decorates San Antonio DICK’S store

Over in San Antonio, Spurs point guard Chris “CP3” Paul is busy decorating the DICK’S store on Northwest Loop 410. CP3 can be seen carefully placing basketballs into a Christmas tree and building a holiday barn-themed basketball court, casually making backward swishes throughout a promotional video.

Simone Biles decorates Houston DICK’S store

World-famous gymnast and gold Olympic medalist Simone Biles has been tasked with decorating the Houston DICK’S store on the Gulf Freeway. In a promotional video, Biles stands in front of goat decorations wearing Olympic medals and a “GO FOR GOLD” sign display. Other notable decorations include a balance beam decked with stockings, a medal podium, and a photo op featuring “five golden rings.”

Dak Prescott decorates Dallas DICK’S store

Dallas Cowboys quarterback Dak Prescott is in charge of decorating the Dallas DICK’S store on University Drive. A promotional video depicts Prescott designing a gingerbread-themed locker room and a tunnel featuring holiday lights, speaking in front of snowmen decked in football gear.

MAP: Where are the DICK’S stores involved in the holiday decoration competition?

Locations of the DICK’S stores being decorated include the following:

• Dallas: 2845 W University Dr., Denton, TX 76201
• Houston: 18650 Gulf Freeway, Friendswood, TX 77546
• San Antonio: 321 Northwest Loop 410, Suite 112, San Antonio, TX 78216
• Austin: 5001 183A Toll Road, Suite N100, Cedar Park, TX 78613