Austin, TX

Season Two Of Yellowstone Spinoff ‘1923’ To Film Solely In Texas, Will Boost Austin’s Economy By Over $50 Million

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Shows within the Yellowstone universe aren’t just bring quality TV to viewers. The productions themselves are also bringing millions of dollars to the cities they shoot in.

The second season of 1923, the spinoff program on Paramount+ featuring the legendary Harrison Ford and Helen Mirren, is set to shoot in Austin this summer. It’s expected that the show will be shooting on location from July through September.

That’s exciting for many different reasons. First, that means more episodes of the Yellowstone prequel series are coming sooner rather than later. Talk about great news for fans of the show, who have probably been left waiting for basically anything Yellowstone related to come out amid the lengthy delays of the main show’s fifth and final season.

And secondly, with 1923 leaving Montana for Texas (they also filmed parts of Season 1 in Africa and Malta), and shooting on site in Austin, Texas, for an extended period of time, the production is going to bring in a lot of money to the city of Austin. How much, you might be asking? Well, the Austin American-Statesman ran the numbers and gave this projection:

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“The production of season two of the Paramount+ show ‘1923’ will pump more than $51 million into Austin’s economy from wages, hotel stays and other local services, the city of Austin estimates.”

The first season of the western drama was shot in Montana. But now, Austin, Texas is getting into the mix, and the city will benefit substantially because of it. The city of Austin will be providing small incentives to King Street Productions Inc. (the production company running the show) to hire local workers, which in turn rolls into a “0.5% return on the total of local wages paid by the production company.”

Jeremy Martin, the President and CEO of the Austin Chamber of Commerce, was thrilled that the incentive was approved and that 1923 filming in Austin could open the door for other future productions in the thriving Texas city:

“We’re excited by the prospect of adding to our creative and film industries. We strongly support projects that qualify for the City’s Economic Development Policy and provide a positive return to taxpayers.”

So it seems that there is good news all around. Austin, Texas gets an economy boost from the popular show, and the rest of us get to see the 1923 storyline continue.

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That’s basically the textbook definition of a win-win scenario, isn’t it?



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