Nature’s Treasures Texas grows Austin’s magic with a bigger location opening next year

The new venue will increase the store’s size from 14,000 to 25,000 square feet, allowing for an expanded selection of products that cater to more clientele. Customers can look forward to a broader array of crystals, minerals and fossils, along with unique jewelry pieces and home decor items that celebrate the beauty of nature.

“We’re going to develop new partnerships with other local businesses for cross-promotion and featuring their products in our store. This will allow us to showcase beautiful, natural world items like plants and wood crafts, aligning perfectly with Nature’s Treasures,” retail manager Michael Kallstrom said.

Nature’s Treasures focuses on providing a welcoming environment where customers can explore and receive support during their discoveries. First-time visitors have no need to worry, as the staff is ready to assist and will even offer a grounding crystal to help ease any anxiety.

Understanding that not everyone has the same experience with spiritual and metaphysical items is fundamental to the Nature’s Treasures approach. Each person’s journey with these treasures is deeply personal and shaped by their unique needs and feelings.

As visitors step into the store, they can explore a diverse array of crystals and minerals, discovering what truly resonates with them. This exploration is essential, allowing individuals to connect with the energies of different items and understand how they make them feel on a deeper level.

This commitment to understanding customer needs and preferences has fostered a loyal following, playing a crucial role in the store’s growth since its inception.

“Nature’s treasures is the brainchild and passion of Karen Richards, who founded the company in 2000. It started as a hobby when she used crystals, minerals and natural decor to stage her furniture store,” Kallstrom said. “Customers began asking to buy these items, so she decided to turn her hobby into a business. She started with a shelf of crystals, which grew into dedicated rooms at each store, eventually leading to what Nature’s Treasures is today.”

Over the years, this focus on connection has transformed Nature’s Treasures into more than just a store; it has become a beloved community hub.

“We have a larger event center that is already up and running, so we will be able to host larger community and private events to help build our community and neighborhood back up when we move,” Kallstrom said.

Nature’s Treasures continues to welcome customers at its original location at 4103 N. I-35, Austin. The new event center at 11055 N. I-35, Austin is currently open and operational, featuring a pop-up shops, weekend practitioners and special events.

“This is a great place to shop for your holiday presents and try something new because we will have seasonal holiday events and sales like our Customer Appreciation Sale Nov. 23-Dec.1, 12 Days of Giving Back Dec. 1-12 at our new 11055 Event Center and 12 Days of Giving Sale Dec. 12-24,” Kallstrom said. “We want our former customers to get a chance to say goodbye to the store but we also want new customers to feel comfortable to come in, take a deep breath, walk around and see what draws their attention.”

For updates on Nature’s Treasures’ location change, subscribe to their newsletter or visit NTRocks.com. To learn more about their product offerings and shop online, visit their online store at naturestreasuresatx.com.

The above story was produced by Multi Platform Journalist Chloe Chapel with Community Impact’s Storytelling team with information solely provided by the local business as part of their “sponsored content” purchase through our advertising team.