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Austin is the best college town in America, study says. See where your Texas town ranks

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Austin is the best college town in America, study says. See where your Texas town ranks


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Sorry, Lubbock, Dallas, San Antonio, Corpus Christi and everyone else — Austin has been named the best college town in the country. But don’t worry; several Texas cities scored high in other categories.

A great college experience depends on a variety of factors, such as students’ living expenses, academic and employment opportunities, and social environment. A WalletHub analysis considered these to determine the best college towns in America for 2025.

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“Picking the right college is crucial, but it’s also important to make sure that the surrounding college town will be a place where you’ll truly love spending your college years,” WalletHub analyst Chip Lupo explained. “Towns with a low cost of living, plenty of activities and large student populations can make your college experience a lot less stressful and a lot more enjoyable. In addition, cities with a great economic environment can make it easier to get a job during or immediately after college.”

WalletHub gathered data on more than 400 U.S. cities based on 31 academic, social and economic indicators.

How did Texas cities rank among others? Here’s a breakdown.

People are also reading: These 5 Texas universities rank among top 100 US News best colleges for 2025. See list

LIST: Top 5 college towns in America

Joining Austin among the top five college towns were two in Florida, one in Michigan and one in North Carolina:

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  1. Austin
  2. Ann Arbor, Mich.
  3. Orlando, Fla.
  4. Tampa, Fla.
  5. Raleigh, N.C.

Austin scores high in academic, economic opportunities and social environment

Overall, Austin scored 65.16 points out of 100 and ranked 14th for academic and economic opportunities. The Texas capital has one of the lowest unemployment rates in the country and claims the fifth-best annual job growth rate.

The capital of Texas also ranked high (17th) for its social environment. It has plenty of attractions, sports clubs and shopping centers to help students relax from the stress of a classroom. Did we mention Austin also has one of the lowest average prices for pizza? Students can also participate in or watch several top-level sports teams.

Austin ranks 17th for its quality of higher education. And with an annual average of $30,138, it has the 49th cheapest in-state tuition (including room and board).

However, like several high-ranking cities, Austin was somewhere in the middle in terms of wallet friendliness (191 out of 415).

Read more: UT-Austin ranks second in best Texas colleges, study shows. See which school ranks first

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Brownsville has lowest cost of living for young people

Brownsville claimed the cheapest cost of living for college-age people, according to the WalletHub analysis. Its cost was three times lower than that of Stanford, the college town with the highest cost of living. Five California towns tied for the highest cost of living for this demographic: Stanford, Sunnyvale, Santa Monica, San Francisco and Santa Clara.

The college towns with the lowest cost of living for young people are as follows:

  1. Brownsville
  2. Springfield, Mo.
  3. Lansing, Mich.
  4. Jackson, Miss.
  5. Cleveland

College Station is fourth-best small college town

The WalletHub analysis also categorized U.S. college towns by size. While Austin was named the best large college town, College Station ranked fourth among small college towns.

However, some other Texas cities ranked low among the roughly 200 small college towns, including Huntsville (157th), Beaumont (155th), San Angelo (149th) and Nacogdoches (144th).

LIST: Best and worst college towns in Texas

Here’s how Texas college towns ranked overall:

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  1. Austin (1st overall)
  2. College Station (23rd overall)
  3. Houston (54th overall)
  4. San Antonio (81st overall)
  5. Fort Worth (86th overall)
  6. Dallas (98th overall)
  7. San Marcos (100th overall)
  8. Killeen (102nd overall)
  9. Bryan (109th overall)
  10. McAllen (122nd overall)
  11. Carrollton (124th overall)
  12. Corpus Christi (134th overall)
  13. Pasadena (135th overall)
  14. Lubbock (136th overall)
  15. Laredo (156th overall)
  16. McKinney (165th overall)
  17. Brownsville (166th overall)
  18. Denton (168th overall)
  19. Amarillo (170th overall)
  20. El Paso (176th overall)
  21. Waco (177th overall)
  22. Irving (182nd overall)
  23. Arlington (209th overall)
  24. Garland (218th overall)
  25. Grand Prairie (226th overall)
  26. Pearland (237th overall)
  27. Richardson (248th overall)
  28. Wichita Falls (250th overall)
  29. Tyler (262nd overall)
  30. Edinburg (292nd overall)
  31. Abilene (317th overall)
  32. Mesquite (325th overall)
  33. Nacogdoches (327th overall)
  34. San Angelo (339th overall)
  35. Beaumont (355th overall)
  36. Huntsville (359th overall)



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Austin, TX

Think tank says state education reforms have set up future of the ‘Texas Miracle’

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Think tank says state education reforms have set up future of the ‘Texas Miracle’


AUSTIN (KXAN) — A report released by the think tank Texas 2036 claims that ten state laws implemented between 2019 and 2025 led to “one of the nation’s most comprehensive strategies for connecting education to careers.”

The report is titled “The Next Generation of the Texas Miracle.” It can be read below.

Mary Lynn Pruneda, Texas 2036’s director of education and workforce policy, said in an announcement accompanying the report that the reforms have been steps in the right direction.

“Texas has a bright economic future ahead of it, but we have to make sure that Texas students are equipped to share in this prosperity,” she said. “Texas needs to double down on improving and investing in high-quality career pathways so that all Texas students can take part in the Texas Miracle. Thankfully, due to the Legislature’s great work over the past four sessions, we are on our way to that critical goal.”

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The report gives several data points, such as a 532% increase in high schoolers earning “post-secondary credentials” since 2018, or that community colleges awarded 140,000 “credentials of value” in 2024.

It paints a rosy picture of the future Texas economy, but doesn’t source its data or explain how it reached these conclusions. It’s apparent that the think tank wants further laws related to Texas’ workforce and education.

“Texas 2036 is actively engaged in that process, pushing for data modernization and interoperability reforms that would allow the state to track whether credentials are meeting real employer needs in communities across the state,” said the think tank in its announcement.

Grace Atkins, policy advisor of postsecondary education for Texas 2036, called the think tank’s report “encouraging.”

“The early results are encouraging: more students are earning credentials that can help them move into good jobs, and that is real progress,” she said. “For students and families, these pathways can be the difference between getting by and getting ahead. The next step is making sure more Texans can earn credentials that lead to strong wages, real career options and greater economic mobility.” 

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Austin, TX

Austin cannabis shop: THC ban would “hurt everybody”

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Austin cannabis shop: THC ban would “hurt everybody”


After Senator Charles Perry vowed to introduce another bill to ban THC in Texas next legislative session, an Austin cannabis shop owner is urging lawmakers to find a middle ground.

Estella Castro owns Austinite Cannabis Co., a family-owned shop that makes and sells cannabis and hemp products.

Austinite Cannabis Co. (Photo: CBS Austin/Audrey Wong)

Her business has faced a potential THC ban before. During the 2025 legislative session, Senate Bill 3 attempted to enact a broad ban on all cannabinoids except CBD and CBG.

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Castro says she was most worried for her customers. “It was a big initial hit of like, what are we gonna do? How are we gonna pivot? How are we gonna keep the doors open for everybody to keep their jobs?” she said.

RELATED | Texas state senator plans to introduce new THC ban bill in upcoming session

That bill passed, but was later vetoed by Governor Greg Abbott. Similar legislation failed to pass during the subsequent special session.

However, the possibility of a total ban bill being introduced and passed next session could spell trouble for Austinite Cannabis.

During a hearing Tuesday, July 7, Senator Charles Perry vowed to present such a bill next session as public officials, medical experts, and others discussed THC’s medical uses, effects on minors, and regulation.

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Castro says over half of the store’s revenue comes from products that contain THC.

“I would say it’s about a 60/40 split: 60% THC and 40 CBD… So feel like it is a huge number that affects my store in so many ways,” she said.

ALSO | Texas French Bread reopens dining room four years after fire

She feels that a total ban on THC would negatively affect multiple parties.

“Banning it is just hurting the consumer,” she said. “Making the consumer go and find a street dealer… killing any dispensaries… it’s gonna hurt your small business owner.”

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If another THC ban bill is written, it will be introduced during the next legislative session, which begins in January 2027.

In the meantime, Castro’s two stores will continue to operate as normal. She hopes lawmakers will think twice about instituting a complete ban on THC.

“I feel like we’re better than that, you know, we’re Texas,” she said. “We need to find some middle ground where it’s not a complete ban, and we can still be able to come together.”



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Austin, TX

Texas’ Goosby hosts camp to benefit heart research

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Texas’ Goosby hosts camp to benefit heart research


AUSTIN (KXAN) – Trevor Goosby is a projected first-round pick in the upcoming 2027 NFL Draft. The Texas offensive lineman anchors the group up front for one of the best teams in the country and was named a preseason All-American by Walter Camp.

But his football career felt in jeopardy when he was in high school.

“That was kind of my biggest question,” said Goosby. “I was really nervous because would I be the same football player coming back?”

AUSTIN, TEXAS – APRIL 18: Trevor Goosby #74 of the Texas Longhorns sets up in position during the Texas Spring Football Game at Darrell K Royal-Texas Memorial Stadium on April 18, 2026 in Austin, Texas. (Photo by Scott Wachter/Getty Images for ONIT)

Goosby was born with a congenital heart defect and had open-heart surgery when he was just 16 years old. He wasn’t sure how this would change his everyday life, including his football career.

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“Definitely a lot of nerves just because you’re getting your ribs cracked open essentially and getting your heart worked on…It was a scary moment. I remember driving up to the hospital super nervous.”

Goosby was able to recover and become a great football player. He said not only has he become a person in learning to fight through adversity, but it helped him as a player as well with improved endurance.

Now, the star Longhorn is giving back as much as possible.

Goosby hosted a camp in Austin to benefit the Children’s Heart Foundation. The organization works to fund research on congenital heart defects.

Goosby speaking with kids at his football camp in Austin

The offensive tackle is matching all donations up to $20,000 made to the Children’s Heart Foundation through the event and campaign.

“It means a lot to me just because of the heart condition I did have back when I was 16. That just kind of changed my life. I just want to bring awareness to that.”

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The camp was at Hyde Park High School in Northwest Austin. Goosby spoke about what he hopes the young campers took away from the event.

“I think it’s just more than football. Football is a big part of what I do but it’s not who I am…I just want to show all these kids that I’m just another great guy and just someone they can look up to.”



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