Revenue from golf week shatters expectations for local businesses

AUGUSTA, Ga. (WRDW/WAGT) – They name it the thirteenth month of income, however within the final two years, native companies couldn’t rake in all the additional cash that comes throughout Masters week.

This yr modified every thing. Not solely did income surpass expectations, it set a brand new bar.

“Put this Masters behind us, and it solutions all of the questions we had about what regular appears like,” mentioned Bennish Brown, CEO, Vacation spot Augusta.

In April of 2019, your entire month’s lodge income was $23 million. This yr’s event week alone introduced in $17 million, an general 2 % enhance since 2019.

“All of these metrics present us that 2022 would be the measuring stick for us,” he mentioned.

Chipping away at outdated data and driving up our expectations. Lastly making quantity 13 fortunate once more for everybody.

“It undoubtedly means the thirteenth month of income they make as a lot in a single week as they make in a single month,” mentioned Brown.

Regardless that the climate didn’t all the time play honest, our patrons nonetheless performed via, relocating to their very own nineteenth gap.

Savannah River Brewing Firm was undoubtedly tapping in.

Jim Christian, taproom supervisor, Savannah River Brewing mentioned: “We had folks right here from all world wide. Quite a lot of our locals got here round, too.”

“A standard week about doubles a standard Masters week. It was our greatest gross sales week ever,” he mentioned.

Vacation spot Augusta considers it the present that retains on giving.

Brown mentioned: “I believe that planning begins routinely however not with out taking a step again.”

However not with out taking a step again.

Christian mentioned: “We’re going to take a breath, recuperate a little bit bit, get some sleep and possibly begin planning for subsequent yr.”

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