Augusta, GA
Holiday shopping gives Aiken, Augusta small businesses seasonal sales boost
AUGUSTA, Ga. (WRDW/WAGT) – In a year marked by construction, tariffs, government shutdown threats and economic uncertainty, the holiday season provided small businesses in Aiken and Augusta with a chance to turn a hefty profit.
Business owners across the region reported strong foot traffic and sales during the critical November and December period, which helps sustain them through slower months.
Pete Swales of High Country Olive Oil on Laurens Street said Aiken’s tourism appeal brings steady customers during the holidays.
“Aiken has a lot of folks coming in and visiting and traveling and a lot of tourism. And so we get a lot of folks just walking by,” Swales said.
The holiday season represents a crucial revenue period for his business.
“Our business becomes incredibly busy in that November and December time frame. It’s probably 1/3 of the year is done inside of that month and a half,” Swales said.
Across the street at The Little Red Fox Shop, Charles Lowe reported similar holiday traffic patterns.
“Tons, tons. We get… We don’t get a lot of foot traffic all year, but we get a lot this time of year,” Lowe said.
The shop, which features items from local artists, serves as a popular destination for gift shopping.
“It’s like really from mid-November to December, we stay swamped. It’s good because, you know, that’s where you make, like, we can get through like January and February are really slow,” Lowe said.
Pink Icing Boutique opened downtown at the beginning of the holiday season and immediately saw strong customer traffic.
“This is a little over a month since we’ve been here, and I’ve seen a tremendous amount of foot traffic before and after the holidays,” said Benicia Bush of Pink Icing Boutique.
In downtown Augusta, businesses also reported sustained activity extending beyond Christmas.
Shama S. Cartwright of Rebel Lion Den said the holiday season continues to bring customers downtown.
“After Christmas, they have Kwanzaa. So it’s still a pickup, because we’re still celebrating the holiday season, so people come through from the time, say Christmas Eve, on to like now, people are coming downtown,” Cartwright said.
Business owners said warm weather during the holiday season provided an additional boost, encouraging more people to walk around downtown areas and shop for gifts.
Copyright 2025 WRDW/WAGT. All rights reserved.
NJ apartment dwellers, renters have these options for help with rent
State and local officials say several programs are designed to help low and moderate-income households stay housed in the face of financial distress.
As rent prices continue to strain budgets, a new study is highlighting where Georgians can save the most by splitting housing costs.
According to a report from SmartAsset, some cities in Georgia offer major savings for renters who choose to live with a roommate.
Here’s what to know.
Where can you save the most in Georgia?
The study ranks Augusta as the top city in Georgia for roommate savings, and No. 6 in the country.
Renters there can save about 45% on monthly rent, or roughly $450 per month, by sharing an apartment.
Here’s how the costs compare in Augusta:
- One-bedroom rent: $1,000
- Two-bedroom rent: $1,100
- Estimated monthly savings with a roommate: $450
Why are roommate savings so high?
With rent prices rising, splitting costs has become one of the easiest ways to cut monthly expenses.
The study shows that sharing rent can significantly reduce housing costs, especially in cities where prices have climbed in recent years.
How does Georgia compare to the rest of the country?
Here’s the top 10 cities in the US for saving with a roomate:
- Cleveland, OH
- Baton Rouge, LA
- Jersey City, NJ
- Memphis, TN
- Boise, ID
- Augusta, GA
- New Haven, CT
- Chattanooga, TN
- Virginia Beach, VA
- Shreveport, LA
Methodology
The study analyzed 100 U.S. cities using rental data from March 2025 to March 2026 from Zumper, comparing one-bedroom rents to half the cost of two-bedroom apartments to estimate savings from sharing with a roommate.
For more information, visit smartasset.com/data-studies/roommate-savings-2026.
Vanessa Johns is the Trending Topics Reporter for the Deep South Connect Team Georgia. Email her at Vcountryman@gannett.com.
AUGUSTA, Ga. (WRDW/WAGT) – Families had the chance to sharpen their money skills at a financial literacy event hosted by local nonprofit Crown Her Mentoring at the Bernie Ward Community Center.
The free event offered resources for all ages, from kids learning the basics to adults planning for their financial future.
Attendees could sit in sessions about budgeting, credit, opening banking accounts and insurance options.
Organizers said the event was designed to make financial education accessible during Financial Literacy Month.
“People need to understand the importance of a checking account, a savings account—how to manage your money. How to invest your money. People need to learn about life insurance,” said Torrecka Davis, organizer.
Crown Her Mentoring will host a mental health awareness event on May 23. Open enrollment for new mentees will begin on May 10.
Copyright 2026 WRDW/WAGT. All rights reserved.
AUGUSTA, Ga. (WRDW/WAGT) – Shoppers in Augusta will soon lose a longtime retail option, as Lane Bryant’s store inside Augusta Mall is set to close for good this weekend.
Employees at Lane Bryant inside Augusta Mall confirmed that the store will permanently close starting Sunday, April 19.
After the closure, the nearest Lane Bryant location for customers will be in Lexington.
Copyright 2026 WRDW/WAGT. All rights reserved.
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