Augusta arena work brings hope to ailing Broad Street businesses

AUGUSTA, Ga. (WRDW/WAGT) – Work is moving along for the Augusta Arena, with less than two years remaining until the project is finished.

Funded by a half-penny sales tax approved by voters, the former James Brown Arena was torn down to make way for a space to hold more than 10,000 seats and eventually host hockey in the Garden City once again.

Officials said they have finished pouring the third level of concrete where the suites will be and are now working on the fourth level, the upper concourse.

Brad Usry, vice chairman of the Augusta Richmond County Coliseum Authority, said the progress is great after years of planning.

“In one word, it’s satisfaction. I mean, we’ve been working on this thing for over 10 years. So to finally see it going up and people seeing the fruits of our labor, it’s really nice,” Usry said.

The new Augusta Arena is starting to take shape as crews pour concrete, with the steel frame coming in a few months.

“We’re talking 900 feet long, three football fields long. The old arena was 50 feet tall. This arena is going to be close to 100 feet tall,” Usry said.

The arena’s impact could extend beyond entertainment, according to businesses on Broad Street.

Richard Sanders, manager of the Downtown Corner Store that opened this summer, said business is struggling, but the new arena could breathe life back into the area.

“A lot of the businesses that focus on either foot traffic or people just come at like, whether it’s a bar, restaurant. I mean, they’re all struggling right now,” Sanders said.

Sanders said events at venues like the Bell Auditorium already help local businesses.

“Once it opens, I mean, even when, I mean, even when they do stuff at the Bell, it helps. When they did stuff at the old Civic Center or James Brown Arena, it helped,” Sanders said.

Michael Weldon, owner of Psychotronic Records on Broad Street, said major acts bring new customers to his store.

“The first show I went to was Alice in Chains. And the last show that we went to, there was Cheap Trick and ZZ Top,” Weldon said of the former arena.

“When there’s a good show by a name artist in town, no matter where they’re playing, we get people in here that maybe are here for the first time,” Weldon said.

Usry said the project remains on time and on budget.

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