FIFA Fan Festival Atlanta bracing for huge crowds, high heat

ATLANTA, Ga. (WRDW/WAGT) – General admission tickets to FIFA Fan Festival Atlanta are sold out as temperatures hover in the 90s, with organizers urging attendees to prepare for the heat ahead of a packed Wednesday schedule.

Three matches are scheduled for Wednesday, including a U.S. Men’s National Team match in the evening, as the World Cup continues in the knockout stage. The festival at Centennial Olympic Park has welcomed nearly 400,000 visitors since the start of the tournament.

What fans should know before they go

Organizers are advising fans to wear light, loose clothing and bring hats. Neck fans are permitted, as are plastic water bottles without labels. The park opens at 11 a.m. and closes at 11 p.m. Wednesday.

“We are aware of the heat index and we want to make sure people are comfortable and safe within the park,” said Chincie Mouton, Director of Sports Engagement & Community Impact for the Georgia World Congress Center Authority.

Shaded areas, a splash pad at the Fountain of Rings, and water filling stations are available throughout the park. Some of those water stations are supplied by Third Rock Sanitation Solutions, a family-owned company based in Alpharetta.

“We believe we are absolutely life support here, because water is essential for all of us,” said Mark Slade with Third Rock Sanitation Solutions, based in Alpharetta.

The stations provide chilled, filtered water across the park.

“Without the water, let’s face it, there would be people dehydrated, falling out, there would be several problems. So, being part of that, it’s a really good feeling, heartfelt feeling,” Slade said.

Paramedics on standby

Paramedics and safety crews will be on hand should anyone become overwhelmed by the heat, organizers said.

Jason Walker and his son traveled from England to see England play Congo in Atlanta. The match will be held indoors at Atlanta Stadium. Walker said the outdoor heat was already noticeable upon arrival.

“I’m obviously suffering from it at the moment, it’s extremely hot at the moment,” Walker said.

All five remaining days of the Fan Festival are sold out for free tickets. Some paid tickets remain available. Organizers will stop admitting fans once capacity is reached — a threshold that has been hit during U.S. games being played at the park. Early arrival is encouraged.