FAYETTEVILLE, Ark. – The University of Arkansas today announced a strategic partnership with Oak View Group, the global leader in premium live entertainment infrastructure and services, to secure live event bookings at the 76,000-seat Donald W. Reynolds Razorback Stadium and the 19,000-seat Bud Walton Arena. As part of the new partnership, Oak View Group will work closely with Live Nation Arenas to help secure concert bookings.

“We continue to look for new ways to support our student-athletes while bringing new entertainment opportunities to our fans and the region,” said Vice Chancellor and Director of Athletics Hunter Yurachek. “Our partnership with Oak View Group accomplishes both of those things. The experience, resources and knowledge Oak View Group brings to the table will give us the edge we need to bring concerts and events to Razorback Stadium and Bud Walton Arena. We look forward to this new partnership bringing concerts for our venues very soon.”

“Fayetteville is a vibrant live event market with a proven track record for strong ticket sales, artist-friendly routing, and high fan engagement,” said Peter Luukko, Co-Chairman, Oak View Group. “Razorback Stadium and Bud Walton Arena create additional opportunities for larger-size acts to continue to grow their fan base in Northwest Arkansas and across the south. We look forward to working closely with the University of Arkansas in bringing more events to Northwest Arkansas.”

OVG has a similar relationship at Carter-Finley Stadium at NC State University (Raleigh, N.C.); and Thompson-Boling Arena at University of Tennessee (Knoxville, Tenn.). The University of Arkansas joins OVG’s growing roster of top college properties also includes Arizona State University in Tempe, Ariz.; University of Houston in Houston, Texas; University of Texas in Austin, Texas; University of Massachusetts in Amherst, Mass.; University of Rhode Island in Kingston, R.I.; and Saint Louis University in St. Louis, Mo.

About Oak View Group
Oak View Group (OVG) is the global leader in premium live entertainment infrastructure and services, with a platform spanning venue development and end-to-end capabilities across venue management, hospitality, and sponsorship sales. Founded in 2015, the Company serves a collection of seven world-class owned venues and a client roster of the most iconic arenas, stadiums, convention centers, music festivals, performing arts centers, and cultural institutions, spanning four continents.
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