Arkansas
Top Arkansas Basketball Commit Darius Acuff Jr. Signs Lucrative Sneaker Deal
Ahead of the Iverson Classic All-American Game on May 3, five-star point guard recruit Darius Acuff Jr. is adding a major NIL partnership to his portfolio. The future Arkansas point guard has signed a multi-year endorsement deal with Reebok and is already featured as one of the faces of the brand’s newest basketball shoe.
Although he will wear Nike on the court at Arkansas, Acuff will be able to support Reebok off the hardwood and through marketing. The brand will utilize the top recruit to help bring awareness to the both Reebok’s performance and lifestyle categories, including their new Engine A basketball shoe that launches in two new colorways on May 15. He will debut the Engine A during the Iverson Classic, named for the long-time Reebok partner and the brand’s Vice President of Basketball, Allen Iverson.
“We’re proud to welcome Darius to the team,” said Iverson. “His energy, ambition, and drive for success is exactly what Reebok Basketball stands for.”
A McDonald’s All-American, FIBA U18 Gold Medalist and FIBA U18 MVP, Acuff is the top-ranked point guard in the 2025 class.
“I’m excited to be joining the Reebok Basketball family,” Acuff said. “Debuting at the iconic Iverson Classic is a dream come true.”
The brand announced Acuff as their latest signee via a collab post on Instagram. Reebok described the future Razorback as “already one of the most electrifying athletes in the country, the 6’2” point guard and Detroit native is redefining the next generation of basketball.”
Acuff joins a growing Reebok basketball that includes Chicago Bulls’ rookie sensation Matas Buzelis and WNBA stars Angel Reese and DiJonai Carrington.
The 2025 Iverson Classic All-American Game – featuring the top high school basketball players in the country – tips off from Hampton Coliseum on May 5 at 7PM ET.
Arkansas
Arkansas Governor joins national A.I. workforce initiative
LITTLE ROCK, AR (KATV) — Governor Sarah Huckabee Sanders has joined a new national artificial intelligence initiative that launched Thursday, June 25.
RAISE US, started by former Governor Eric Holcomb of Indiana and Gina Raimondo, former U.S. Secretary of Commerce is a nonpartisan national organization that will partner with governors, employers, workers and training organizations to help the workforce transition to an AI economy.
“As artificial intelligence transforms America’s economy, we have one clear message: technology should empower people, not replace them. By leveraging our Arkansas LAUNCH initiative, and with the resources and expertise provided by RAISE US, Arkansas will turn that mission into reality. We want the Natural State to be a leader on education, workforce training, and up-skilling, and this new partnership gives us the tools we need to build a model for the entire nation.”
The organization will design and pilot incentives to retrain workers, new approaches to support job transitions, and training models tied to employer demand.
RAISE US launches with more than two dozen American companies and philanthropies and initial state partnerships in Connecticut, Maryland and Utah.
“America has a technology strategy for leading the global AI competition. It does not yet have a people strategy — and we cannot lead without one,” Raimondo, who will serve as CEO of RAISE US, said.
“If we build the best AI systems in the world and leave millions of Americans behind, we won’t have won anything; we’ll have automated our own decline. I believe AI will create new jobs and industries over time, but the transition could be disruptive, and it’s already underway. We shouldn’t fearmonger, but we can’t pretend our training and worker support systems are ready either. It’s time for innovative and practical solutions. This moment demands ambition, urgency, and creativity. We’ve assembled the country’s top companies, best economists, and bipartisan governors at a scale rarely seen — all to advance new ideas and incentives, pilot them with governors and business, and scale what works.”
Governor Sanders is partnering with RAISE US to support Arkansas LAUNCH, an AI-powered career navigation platform that connects students and jobseekers to personalized learning and employer-linked career pathways.
Arkansas
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Arkansas
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