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Alabama retailers project about $18.5 billion in holiday spending this year

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Alabama retailers project about .5 billion in holiday spending this year


Alabama’s retailers are expecting a holiday shopping season on par with last year – but that continues a surprising trend stretching back five years.

The Alabama Retail Association expects holiday sales of about $18.5 billion over the final two months of 2024.

What is that based on? Looking at Alabama Revenue Department abstracts, taxed sales in Alabama were down a half percent through the first eight months of 2024. A 1% reduction in the tax rate on food, starting last September, explains the decline in sales tax collections.

The Alabama Retail Association’s holiday spending prediction covers all taxed sales, including those from remote sellers, during the months of November and December.

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How were last year’s sales? According to the ARA, Alabamians spent 2.8% more during last year’s holiday season than they did over those same two months in 2022. For all of 2023, Alabama retail sales grew 3.42%.

Last year, the association projected holiday spending in Alabama near $18.75 billion.

What about the Birmingham metro area? A flat holiday season for spending might actually be a positive. The University of Alabama’s Culverhouse College of Business’ Alabama Business Confidence Index for the fourth quarter saw numbers all over the place among Alabama’s metros. The most pessimistic outlook, according to the survey, was in the Birmingham-Hoover area, which had a mildly negative outlook with regard to hiring, capital spending, and the national outlook. Tuscaloosa and Huntsville were higher.

What about nationally? The National Retail Federation expects winter holiday spending to grow between 2.5% and 3.5% nationally over 2023. That projection leaves out automobile, gasoline and restaurant food sales, while the Alabama Retail Association’s just excludes gasoline sales.

Are there any surprises? For the past five holiday seasons in Alabama, sales have grown an average of 7% each year – that’s despite the economic upheavals of the COVID-19 pandemic and persistent inflation. From 2019 to 2023, sales in the final two months of the year grew almost 40%.

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Key point: The Alabama Retail Association’s #ShopAlabama campaign is encouraging shoppers to look locally to their community retailers.

“The stores down the street or around the corner support your community in big and small ways daily,” Association President Rick Brown said. “By shopping with retailers based in your community or our state, you contribute to the health of your local and state economies.”



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Alabama

Montevallo to take center stage as Alabama celebrates Americ…

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Montevallo to take center stage as Alabama celebrates Americ…


Additional performers include Chuck Leavell, Act of Congress, Roman Street, Will McFarlane and the Muscle Shoals All-Stars, Anthony Crawford and Savana Lee, the Montevallo Community Band and numerous other artists representing Alabama’s diverse musical traditions.

Beyond the music, visitors will find historical reenactments, military encampments, battle demonstrations and the popular America’s Stories presentation series, where historians and costumed interpreters bring pivotal moments from American history to life.

The festival will also showcase Alabama’s culinary heritage through America’s Kitchen, featuring live cooking demonstrations and competitions from chefs across the state, including Columbiana native Jonathan Harrison.

Families can expect a full lineup of children’s activities, hands-on educational experiences, games, crafts, puppet shows and performances by Perondi’s All-Star Stunt Dogs.

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One unique addition to the July 4 schedule will be a screening of “Sgt. Stubby: An American Hero” at 6:30 p.m. inside the West Wing Theatre. The animated film tells the true story of America’s most decorated war dog and is designed as a family-friendly tribute to service, courage and patriotism.

Organizers say Sweet Home 250 will also place special emphasis on Alabama’s role in the nation’s story.

In addition to exploring America’s founding, the event will highlight Alabama’s contributions to 250 years of American history through music, art, education and cultural programming.

“The Semiquincentennial gives us a rare opportunity to pause and consider the remarkable journey of our country,” Steed said. “We can honor the courage of those who came before us while also thinking about the kind of nation we want to continue building together.”

The celebration will culminate with a fireworks display over Independence Hall on the evening of July 4, providing a fitting finale to Alabama’s largest America 250 event.

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For organizers, however, the festival’s lasting impact will extend beyond concerts, exhibits and fireworks.

“We hope people leave inspired,” Miller said. “We want families talking on the drive home about what they saw, what they learned and what it means to be part of this ongoing American story.”

As America approaches its 250th birthday, Sweet Home 250 offers Alabamians an opportunity not only to celebrate the nation’s past but also to reflect on the principles that continue to shape its future.

“America’s story is still being written,” Miller said. “Every generation adds its own chapter. Sweet Home 250 is a chance for all of us to celebrate the chapters that came before us and consider what we will contribute to the next ones.”



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Philadelphia 76ers select Alabama guard Labaron Philon Jr. with 22nd pick in 2026 NBA draft

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Philadelphia 76ers select Alabama guard Labaron Philon Jr. with 22nd pick in 2026 NBA draft


The Philadelphia 76ers selected Alabama guard Labaron Philon Jr. with the 22nd overall pick of the 2026 NBA draft Tuesday night.

Philon is the first pick of the Mike Gansey era after he replaced Daryl Morey as the team’s president of basketball operations.

Who is Labaron Philon Jr.?

Philon, 20, led the Crimson Tide in scoring last season, averaging 22.0 points on nearly 40% shooting on 3-pointers. He was the focal point of one of the nation’s most potent offenses, as Alabama led the country in points per game in the 2025-26 season. The Crimson Tide (No. 16) finished the season with a 25-10 record and went 13-5 against conference opponents.

Philon, who helped lead Alabama to the Sweet 16 in the NCAA tournament, earned Third-Team All-American and First-Team All-SEC honors in his sophomore season.

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In 33 games last season for Alabama, Philon scored 725 total points, which is ranked third-most by a player in a single season in program history.

NBA commissioner Adam Silver shakes hands with Labaron Philon Jr. after he is drafted twenty-second overall by the Philadelphia 76ers during Round One of the 2026 NBA Draft at Barclays Center on June 23, 2026 in New York City.

Arturo Holmes / Getty Images


Philon was the 34th-ranked basketball recruit in the country entering his freshman season at Alabama, according to 247sports. The four-star guard initially committed to playing at Auburn, but decommitted. He then signed a letter of intent to play at Kansas, but didn’t play there, either. He then committed to the Crimson Tide in April 2024.

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Philon impressed as a freshman at Alabama and averaged 10.6 points in 37 games. He declared for the 2025 NBA draft but then withdrew and returned for his sophomore season, where he saw his scoring average jump more than 10 points.

Philon is a Mobile, Alabama, native and played at Baker High School in Mobile County, where he scored 2,334 points in three seasons. He was named the Class 7A Player of the Year twice. 

As a junior, he averaged 35 points, 6.2 rebounds and 3.9 assists and was named Alabama Mr. Basketball, which is given to the best high school boys’ basketball player in the state. Philon transferred to Link Academy, a boarding school in Missouri, for his senior year of high school.

Philon now joins a backcourt headlined by Tyrese Maxey and VJ Edgecombe heading into the 2026-27 season. Quentin Grimes could return to Philadelphia next season and add even more depth, but he’s an unrestricted free agent.

The pick the Sixers used to pick Philon was acquired in the deal that sent Jared McCain to the Oklahoma City Thunder at the trade deadline.

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Labaron Philon Jr. scouting report

CBS Sports had Philon ranked as the 14th-best prospect in the 2026 NBA draft.

Here are his strengths and weaknesses, according to CBS Sports:

Strengths

  • On-ball creator who made an extreme leap as a sophomore, ranking in the 99th percentile in isolations (was 24th percentile as a freshman) and 94th as a pick-and-roll handler (was 32nd percentile as a freshman). Combines smooth attack with sudden change of speed and direction, dexterity, and finishing craft in the lane.
  • Shot-maker who can make tough shots off both the catch (36% on contested catch-and-shoot 3-pointers), dribble (38% from deep), and has extreme gravity when he’s spacing the floor (46% on unguarded catch-and-shoot 3-pointers).
  • Shown pliability to thrive in different roles over the years and is a similarly versatile creator, because he’s a scoring threat at multiple levels and also an accurate, and somewhat creative, passer with both hands off the dribble.

Weaknesses

  • Inconsistent defensive approach. Showed more engagement and potential as a freshman, but couldn’t maintain that as a sophomore when taking on a bigger offensive role.
  • Lacks overwhelming physicality or highest level explosiveness, and didn’t add any notable muscle mass between his freshman and sophomore seasons (175 pounds at 2025 combine and 176 at 2026 combine).
  • Unclear how well his creation scales to the NBA level when he will have less usage and volume coupled by more physicality in opposing defenders.



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Alabama hits home with plans for Tuscaloosa 2027 Edge on official visit

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Alabama hits home with plans for Tuscaloosa 2027 Edge on official visit




Alabama football hosted a hometown kid for an official visit last weekend when it got Jeremiah Beverley on campus for an official visit.

Beverley attends Hillcrest High School in Tuscaloosa, Alabama, and ESPN currently has him rated as a four-star recruit. He is considering Alabama, Cincinnati, Wake Forest and others.

The Crimson Tide offered Beverley earlier this month and got him on campus for an official visit last weekend. The Alabama target told Touchdown Alabama he used the visit to learn what the Tide has planned for him if he commits.

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“I’m truly happy that I went on that official visit,” Beverley said. “Blessed for that. All I was talking about was the next step, what I got to do? So, just knowing what they have planned for me, knowing what they have set for me.”

At 6-foot-2 and 235 pounds, Beverley makes plays for Hillcrest-Tuscaloosa as a defensive end. Alabama has plans to use him similarly at the next level.

“They’re going to have me at wolf mostly,” Beverley said. “I know coach (Kane) Wommack and coach (Christian) Robinson, I think they see me at other positions, but I know it is guaranteed they’re going to see me at Wolf and me working my way up on special teams, and they expect that out of me.”

Beverley is expected to announce a commitment decision on Friday.

Watch Jeremiah Beverley’s Highlights Below:

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