How the Lehigh Valley helped Pennsylvania’s outdoor recreation economy grow to $19B

Forget elves: Patrick Brogan and his team at ArtsQuest are the reason some of country singer/songwriter Megan Moroney’s fans will awake on Christmas to find tickets waiting for them to her show July 31 in Bethlehem.

Planning the lineup featuring headliners like Moroney at ArtsQuest’s Musikfest each summer, plus other draws like its Levitt Pavilion outdoor concert series, is a year-round activity.

“We put out offers for the following year’s Musikfest before that year’s Musikfest even takes place,” said Brogan, chief programming officer for the nonprofit ArtsQuest. “By the Fourth of July I have offers out for the following year’s Musikfest already and we’re in active conversations.”

Nationally, festivals, sporting events and concerts are a big business, contributing $21.8 billion in 2023 toward an outdoor recreation economy that rose 9% to $639.5 billion compared to 2022, according to new data from the U.S. Bureau of Economic Analysis.

Venues like Musikfest helped push ArtsQuest’s contribution to the regional economy to $132.7 million in 2023, based on Americans for the Arts funding formulas. And those summer nights shows are part of Pennsylvania’s outdoor recreation industry that contributed nearly $19 billion to the state’s economy in 2023, up 10% from 2022.

The Keystone State boasts the eighth-largest outdoor recreation economy in the country.

The value of outdoor recreation added made up 2.3% of the gross domestic product for the United States in 2023, in current dollars, and 1.9% of Pennsylvania’s GDP. It generates employment totaling 168,322 jobs in Pennsylvania in 2023, or 2.7% of the statewide workforce, and compensation totaling $8.7 billion, for 1.7% of payroll. Across all 50 states and the District of Columbia, outdoor recreation employment increased in 49 states and the District of Columbia in 2023, topped by 7.5% growth in Alaska; only Indiana saw a drop in outdoor recreation employment, of 4.8%, the federal Bureau of Economic Analysis says.

The Bureau of Economic Analysis, part of the U.S. Department of Commerce, puts out its outdoor recreation economy report each fall. Nationally, the outdoor economy is outpacing other economic growth, the statistics show: Adjusted for inflation, the GDP for the outdoor recreation economy increased 3.6% in 2023, compared with a 2.9% increase for the overall U.S. economy.

What goes into the outdoor recreation economy?

It encompasses core outdoor recreation activities like bicycling; boating and recreation; climbing, hiking and tent camping; equestrian; hunting, shooting and trapping; motorcycling and ATVing; recreational flying; RVing; skiing, snowboarding and other snow activities (including snowmobiling); and apparel and accessories. Also included are outdoor recreation industries like amusement parks and water parks; festivals, sporting events and concerts; field sports; game areas (includes golfing and tennis); guided tours and travel; and productive activities such as gardening, plus support for outdoor recreation under headings that include construction; local trips and travel; food and beverages; lodging; shopping and souvenirs; transportation and government spending.

In the Lehigh Valley, outdoor recreation helps to drive the regional, state and national economy 12 months a year.

“Tickets make great gifts,” ArtsQuest’s Brogan said, with the Musikfest 2025 headliners announced before Christmas 2024 that also include Riley Green, The Avett Brothers, Darius Rucker, Nelly and Jordan Davis.

Regionally, it contributes to a GDP that grew to a record $55.7 billion in 2023, led by manufacturing, according to a December report from the Lehigh Valley Economic Development Corp.

Blue Mountain Resort outside Palmerton, for example, employs around 1,200 people during its peak season in winter when it offers 40 ski trails, five terrain parks, 16 lifts and up to 46 tubing lanes on the north face of the Kittatinny Ridge boasting the highest vertical drop — 1,082 feet — of any Pennsylvania ski area. In the warmer months, Blue Mountain has diversified to offer camping, a bike park and adventure park, along with dining options like the Slopeside Pub & Grill that is open year-round and sports panoramic views of the Pocono Mountains.

Dorney Park & Wildwater Kingdom in South Whitehall Township is part of an amusement and water parks industry worth $515 million in Pennsylvania and over $19 billion nationally. It’s closed to the public for the winter, but not dormant. Management in December announced winter maintenance season was in full swing, with ride inspections for Dorney Park signature attractions like Iron Menace, Steel Force and more; facility upgrades that include refreshing guest services, dining areas, pathways and restrooms; and other enhancements, such as the removal of two aging slide structures and the reimagining of several guest areas at Wildwater Kingdom.

The growth in Pennsylvania’s outdoor recreation economy comes as the state Department of Conservation and Natural Resources is launching its Elevate campaign. Announced during an event in October in Easton, the idea is to work with the businesses that make up Pennsylvania’s outdoor recreation industry to help them grow even more.

“My administration is committed to supporting and growing the outdoor recreation industry, which strengthens local economies, creates jobs, and enhances the quality of life for Pennsylvanians and visitors alike,” Gov. Josh Shapiro said in a news release on the federal economic data released in November. “By investing in outdoor recreation, we’re not just creating economic opportunity but also celebrating the natural beauty that makes Pennsylvania so unique. We will continue working to make the Commonwealth a national leader, where millions of visitors and residents can go to spend time outside with the people they love.”

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Kurt Bresswein may be reached at kbresswein@lehighvalleylive.com.