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How a ‘Haunted’ House in New Jersey Inspired the Sinister New England Setting for Matthew Rhys-Led Hit ‘Widow’s Bay’

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How a ‘Haunted’ House in New Jersey Inspired the Sinister New England Setting for Matthew Rhys-Led Hit ‘Widow’s Bay’


The acclaimed Apple TV series “Widow’s Bay” has become the latest streaming sensation to captivate viewers and critics alike—earning rave reviews across the board, thanks to its witty dialog and dark, eerie undertones.

Starring Matthew Rhys, Kate O’Flynn, and Stephen Root, the series, which premiered on April 29, is set in a fictional New England town for which the show is named, and focuses on the efforts of the local mayor, Tom Loftis, to turn the quaint locale into “the next Martha’s Vineyard.”

Yet Loftis, who is portrayed by Rhys, runs into one major hurdle in his scheme: Widow’s Bay, while both charming and picturesque on the surface, is also plagued by a series of unexplained supernatural events that have led its residents to decide that the town is “cursed.”

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Though the mayor refuses to be swayed from his plans to market Widow’s Bay as the ultimate New England escape, he faces a steep uphill battle when it comes to conquering the town’s very sinister past, which includes tales of not one, but two, suspected serial killers—as well as claims that anyone born in the town will die if they dare to venture to the mainland.

Rather than lean into this sordid history and turn the town into a haunted attraction, Loftis is determined to move away from the town’s past and embrace a new future, a dream that, perhaps unsurprisingly, hits more than a few snags along the way.

The acclaimed Apple TV series “Widow’s Bay” has become the latest streaming sensation to captivate viewers and critics alike—earning rave reviews across the board, thanks to its witty dialog and dark, eerie undertones.Apple TV

Thus far, the show has received rave reviews—while also sparking a great deal of speculation about whether Widow’s Bay was inspired by a real-life location, having been shot across a number of Massachusetts towns, including Worcester, Rockport, and Gloucester.

In the show, Widow’s Bay, much like Martha’s Vineyard, is described as being a small island town off the coast of Massachusetts. However, its comparisons to the upscale New England hot spot end there.

Showrunner Katie Dippold has made clear that the mystery surrounding Widow’s Bay is part of its appeal, telling the Boston Globe: “It’s a long ferry ride, you don’t know exactly if the ferry comes from Massachusetts or Maine, but I purposely wanted to keep that a little vague.”

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In fact, the only real-life source of inspiration that Dippold has credited for helping her to craft Widow’s Bay is located nearly 300 miles away from Massachusetts, in New Jersey, where the show’s creator was raised.

Speaking to Gizmodo, Dippold revealed that she wanted Widow’s Bay to conjure up the same kind of fear that she experienced as a child, when she would visit a local “haunted” house with her family.

“I would say the inspiration was trying to capture a certain feeling that I’ve always wanted,” she said.

“As a kid in New Jersey in the ‘80s, there was a haunted house that I would always go to with my family. It’s terrifying. I was way too young for it. But I loved that I would go, and it was terrifying, and I would scream, but we would also laugh, and it’s very communal.

“And so I’ve wanted to capture that feeling. And I’ve always wanted a place like this to actually exist.”

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Dippold explained that she had always wanted to one day visit a town like the one that she has now created: an idyllic coastal community where every turn brings a new mystery and a sense of sinister energy lingers in the air.

The series focuses on the efforts of the local mayor, Tom Loftis, to turn the quaint locale into “the next Martha’s Vineyard.”John Greim/LightRocket via Getty Images
Yet Loftis, who is portrayed by Rhys, runs into one major hurdle in his scheme: Widow’s Bay, while both charming and picturesque on the surface, is also plagued by a series of unexplained supernatural events.Apple TV

“Like, I want to go to this island,” she shared. “I want to go to the weird inn, and I want to go to the Salty Whale. Just to feel like there’s these nooks and crannies you can discover is very exciting to me.”

A “haunted” house was not the only place where Dippold found inspiration, however—particularly when it came to creating that authentic New England “vibe,” as she described it.

The showrunner points to author Stephen King‘s storied works as being one of the many places she found ideas for the sinister underbelly of Widow’s Bay, while a restaurant in Marblehead, MA, helped to fan the flames of what would one day form the quintessential New England town.

“I really wanted to tap into that Stephen King atmosphere,” Dippold told the Globe. “And then also, a couple years ago, I went to this diner in Marblehead, MA. It’s called the Driftwood, and it was just everything you could possibly want.

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“It was off the sea. There’s just big coffee mugs with old stains and locals in flannel shirts talking about the day. It was very cozy and very lived in, and I just never wanted to leave. It was out of a Stephen King book.”

Dippold also turned to another major Massachusetts-based thriller when it came to creating that prevalent feeling of terror: Stephen Spielberg‘s acclaimed 1975 hit “Jaws,” which was shot on Martha’s Vineyard.

However, she noted that the intent was never to create a “spoof” of the movie, but rather draw from the feeling of panic it creates among audiences.

“It was important for us to feel like [we weren’t doing] a parody of it or doing it exactly—but just the spirit of it,” she explained to Gizmodo.

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2 New Jersey beaches are among America’s cleanest. Here’s where

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2 New Jersey beaches are among America’s cleanest. Here’s where


A beach day on the Jersey Shore is no fun when impurities surface.

Good thing there are programs designed that test for water contaminants and warning systems that alert the public when beaches pass acceptable thresholds for dangerous bacteria in order to keep our beaches clean, says Island.com.

The digital travel platform latest study, sourced Swim Guide and the state health departments testing results in search for America’s cleanest beaches. All the beaches on this list are saltwater beaches.

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Two New Jersey beaches from the list of nine made the cut.

Here’s the results from Islands.com search from Swim Guide:

No. 2 Point Pleasant Beach

Point Pleasant Beach’s combination of clean sand, clear water, and kid-friendly activities makes it a favorite destination for families. Swim Guide gave the beach high marks for passing New Jersey’s standards for cleanliness at least 95% of the time, with levels of the bacteria Enterococcus staying below 104 units per 100 ml of water during the 2025 season of testing.

No. 6 Stone Harbor Beach

Stone Harbor Beach in popular Cape May County is the kind of beach purists will like. In Swim Guide’s findings the ocean passes the water quality tests 95% of the time, with Enterococcus levels below 104 units per 100 milliliter of water, the acceptable level for safety in New Jersey.

Cleanest Beaches In America

While these beaches are consistently rated as clean, you should always check official websites or postings on the beach for the most up-to-date safety information.

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  • Siesta Key Beach, Florida
  • Point Pleasant Beach, New Jersey
  • Wailea Beach, Hawaii
  • Coronado Beach, California
  • Spanish River Park Beach, Florida
  • Stone Harbor Beach, New Jersey
  • Makena Beach, Hawaii
  • Dewey Beach, Delaware
  • Westward Beach, California



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Brazil find that everything good flows through Viní of New Jersey

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Brazil find that everything good flows through Viní of New Jersey


Vinícius Júnior is not wearing the famous Brazil No 10 at this World Cup. For now, the hallowed shirt of Pelé, Zico, Rivellino, Rivaldo, Ronaldinho and all the rest belongs to Neymar.

Or at least it belongs to a man faintly resembling Neymar. Now 34, he showed just enough at Santos to make Carlo Ancelotti’s squad after two lucrative but mostly wasted years in Saudi Arabia. Ancelotti could have chosen João Pedro or Richarlison or Savinho or Gabriel Jesus or Igor Jesus or, hell, even Antony, but he took Neymar. Who is injured again – a calf problem this time – and whose fitness will loom over the Brazilian campaign, just as it has at some point during every one of his four World Cups.

Neymar, who will loom over Vinícius Júnior, too.

If Vinícius is now Brazil’s undisputed star, the 25-year-old has also yet to really make the team his own. He has turned in frustrating and often fruitless performances at major international tournaments, while scoring a mere nine goals in 49 appearances entering this, his second World Cup.

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He has yet to wrest top billing from Neymar, whose jersey was worn by huge swaths of the Brazilian fans in their draw with Morocco on Saturday.

Neymar, visibly hobbled, ambled by the adoring Brazilian crowds before the match, confirming that he is still here, that he still matters. He sported a backwards hat, like the teenager who once dazzled us before injuries sapped his powers over the last decade. He got what he wanted: loud cheers, even though he wasn’t even in the matchday squad. Neymar, and the No 10, were there but they also were not. He attempted a bit of coaching from the sidelines during the game, trying to exert influence over a team he can help in no other way.

So if ever there was a time for Vinícius to announce, or indeed confirm, that he was taking charge, this was it: the only group-stage match of this World Cup featuring two of Fifa’s top-10 teams.

He did just that, under the watchful eye of Brazil legends Ronaldo, Kaká and Roberto Carlos. And he did it for his coach, Ancelotti, who oversaw Vinícius’s maturation at Real Madrid, who coaxed him from prodigy to superstar.

Vinícius was man of the match – admittedly a tad generously, given the performance of Morocco’s marvelously efficient 18-year-old playmaker Ayyoub Bouaddi. And it was Vinícius’s 32nd-minute equalizer that roused Brazil from their early slumber.

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Several times in the first half, Brazil’s players felt compelled to wave their arms upwards at their own fans, who far outnumbered their Moroccan counterparts, demanding more support. They may as well have asked the same of themselves, stunned as they seemed that the semi-finalists at the last World Cup – a stage the Brazilians have not reached on foreign soil in nearly a quarter-century – played right through them.

“The team was a bit anxious and at the beginning nerves were all over the place,” Ancelotti confessed after the match. “In the second half we did a lot better.”

Yet out wide for a side still finding itself, Vinícius was a relentless danger. In the 14th minute, he hurtled up the last strip of grass in direct sunlight, beat his club – and now international – rival Achraf Hakimi, and shuffled into the shadows, unleashing a cross that Igor Thiago couldn’t quite get his head on.

Later, Vinícius found a pocket of space in the Moroccan box, where Bruno Guimarães gave him a clever ball. He cut inside to improve an acute angle, turning Neil El Aynaoui inside out, and blasted his finish past Yassine Bounou. The goal canceled out Ismael Saibari’s delightful 21st-minute dink.

It was the last goal of the game, from a chance that carried no more than 0.1 expected goals.

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“I believe I can improve a lot, I managed to score a goal, but I didn’t have 100% of my best technical part,” Vinícius said after the match.

From there, Brazil settled down and Morocco set up in a deep block. Most of whatever threat Brazil still posed emanated from Vinícius’s left flank. He danced his way into space but nobody had joined him in the attack to connect with his cross – something which may well become a theme in Ancelotti’s striker-less system. Then Vinícius loped into the space behind Hakimi after being sprung again, finding Raphinha, whose finish was feckless.

“When you’re up against Vinícius, it’s hard to defend,” Morocco manager Mohamed Ouahbi lamented.

He was hardly perfect. Vinícius gave the ball away a lot, tried a fair few things that didn’t come off. But on the night, he was there for his nation. When Brazil needed a spark, not to mention a goal, they got it from the Real Madrid star.

For now, that will suit the five-time champions just fine. And there was something fitting about a man called Viní doing the business in North Jersey.

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Vacant lot in Trenton’s North Ward transformed into city park

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Vacant lot in Trenton’s North Ward transformed into city park


Blacksmith Triangle, the site of a former gas station at the corner of North Olden and Lawrence avenues in Trenton, has taken on a new life as the city’s latest green space.

New Jersey Conservation Foundation (NJ Conservation), in partnership with the City of Trenton and other environmental and community organizations, worked to transform the site into a forested park addition over the last two years. Improvements included site clearing and grading, seeding, new sidewalks, bollards, a brick-paved entry plaza, and 14 honey locust trees. The project’s completion was celebrated in May.

The opening of Blacksmith Triangle in Trenton.(Courtesy of New Jersey Conservation Foundation)

The City remediated Blacksmith Triangle years ago to clean up the contamination left behind from its former use as a gas station. But until recently it remained covered with concrete and asphalt and was often used as a de facto parking lot. In 2024, NJ Conservation received a grant from the Licensed Site Remediation Professionals Association Foundation to plant trees on the site, which spurred conversations with Trenton officials about turning the lot into a forested plaza and gateway to George Page Park and the Assunpink Greenway. Construction began in December 2025, thanks to a significant financial contribution from the City of Trenton and additional funding secured by NJ Conservation from private donors.

With this new green space, project leaders aim to increase shade for city residents, who are experiencing disproportionate impacts of climate change. Trenton neighborhoods are dealing with the ‘heat island effect’ that causes higher ambient temperatures in urban areas than in suburban and rural areas.

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“Excessive heat is deadly in our communities, and this work will help future generations of Trentonians cope with the rising temperatures that will come with our new climate realities,” said Jay Watson, NJ Conservation’s Senior Fellow for Conservation Justice. “New Jersey Conservation Foundation is proud to do this green infrastructure work in our capital city.”

At a grand opening celebration for Blacksmith Triangle last month, Paul Harris, Trenton’s Director of Recreation, Natural Resources, and Culture, said the City is excited about the lot’s transformation, highlighting the partnership that made the project possible.

“Our goal is to green as much of the town as we can, but in order to do that successfully, we need to bring on partners,” said Harris.

The revitalization of Blacksmith Triangle is part of a larger greening effort throughout the city. NJ Conservation and its partners — City of Trenton, Isles, the New Jersey Tree Foundation, the Watershed Institute, and the Outdoor Equity Alliance — are working to build a greener, more equitable New Jersey through the Trees for Trenton program. Thanks to a grant from the New Jersey Department of Environmental Protection, 1,000 shade trees are being planted throughout Trenton, creating a healthier environment for residents and visitors.

Trees for Trenton was announced in 2023 at an Arbor Day celebration when the first trees were planted at Mulberry Street Park. More than 900 trees have been planted throughout the city since then.

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Blacksmith Triangle(Courtesy of New Jersey Conservation Foundation)
Blacksmith Triangle
(Courtesy of New Jersey Conservation Foundation)

About New Jersey Conservation Foundation

Recognizing that a healthy environment is critical to the well-being and survival of all living things, New Jersey Conservation Foundation is devoted to preserving land and protecting natural resources throughout New Jersey’s rural, suburban, and urban landscapes.

Since 1960, the nonprofit, nonpartisan, statewide organization has preserved more than 140,000 acres of open space, farmland, and parks. The organization manages more than a dozen nature preserves, conducts public outreach and education programs, and advocates for sensible land use and climate policies that will protect the health of New Jersey’s plants, wildlife, and people for generations to come.

Courtesy of New Jersey Conservation Foundation



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