Best Sports Business Cities: No. 21 Northern New Jersey

The six-county region — Bergen, Essex, Hudson, Morris, Passaic and Union — is home to 2.6 million residents, six major league teams and four NCAA Division I athletic programs that collectively drew 12.7 million in attendance during our study.

Home base: The region is home to sports business companies including: 16W Marketing; BetMGM; Goldklang Group; Mars Wrigley (U.S. operations); Prudential Financial; Samsung; Skanska; and ZRG Partners.

Over the past three years, MetLife Stadium (which will host eight 2026 FIFA World Cup matches, including the final), and Prudential Center (which added the PWHL Sirens to its busy roster) each reported record revenues, and Sports Illustrated Stadium snagged a new naming-rights deal and will be the official NY/NJ World Cup 26 Jersey Fan Hub.

Recent events and wins for the area include WrestleMania in 2019; the SheBelieves Cup, presented by Visa in March; 2025 NCAA Division I Men’s Basketball East Regional; and Brazil’s base camp at the Red Bulls’ Columbia Park Training Center.

Previous Rankings

2023: #2 (with New York City)

2024 Event Hosting: #7 (with New York City)

2025 Soccer: #2 (with New York City)