NH Liquor Commission launches “Keep it Local” campaign to support NH wineries and distilleries

Apr. 15—CONCORD — To assist help the handfuls of wineries and distilleries throughout New Hampshire, the New Hampshire Liquor Fee (NHLC) is launching a “Hold it Native” sale for NH Liquor and Wine Outlet prospects. From now till June 26, prospects will obtain a 20-percent low cost after they buy three or extra blended and matched bottles of almost 300 kinds of New Hampshire made wines and spirits from dozens of wineries and distilleries all through the state. Study extra at www.keepitlocalnh.com.

To kick off the initiative, Flag Hill Distillery & Vineyard in Lee hosted a particular occasion the place Governor Chris Sununu, NHLC Chairman Joseph Mollica, NHLC Deputy Commissioner Nicole Brassard Jordan, and Brian Ferguson, President of the New Hampshire Craft Spirits Group and Proprietor and Distiller of Flag Hill Vineyard & Distillery, met with New Hampshire vineyard and distillery homeowners and operators.

“By means of the Hold it Native initiative, we hope to introduce new and returning prospects to our unequalled choice of wines and spirits made proper right here in New Hampshire,” stated Governor Chris Sununu. “These merchandise definitely rise up in opposition to the perfect spirits and wines on this planet.”

NHLC created the “Hold It Native” program in 2019, and gross sales have grown 20% from 2020 to 2021.

“The Hold it Native sale helps the distinctive wines and spirits made in New Hampshire and celebrates our native producers, who’re important to our financial system and neighborhood,” stated NHLC Chairman Joseph Mollica. “The NHLC is proud to serve greater than 12 million prospects throughout the nation, and our 67 NH Liquor and Wine Outlet areas throughout the state present an unbelievable platform for these native companies. We love supporting the New Hampshire-owned enterprise neighborhood, and we look ahead to showcasing these implausible merchandise.”

“New Hampshire wineries and distilleries are grateful for this ongoing partnership with NHLC, particularly as we proceed to get better from the pandemic from an financial standpoint,” stated Brian Ferguson, President of the New Hampshire Craft Spirits Group and Proprietor and Distiller of Flag Hill Vineyard & Distillery. “The help from this initiative performs a essential position in our potential to proceed producing high-quality craft merchandise our prospects take pleasure in proper right here in New Hampshire.”

NHLC will help this strategic effort with a complete advertising and marketing, promoting and merchandising marketing campaign to encourage prospects to strive quite a lot of domestically produced wines and spirits. Practically 300 merchandise from New Hampshire distilleries and wineries might be featured within the sale, together with Flag Hill Straight Rye Whiskey, Krupnik-Spiced Honey Liqueur, LaBelle Vineyard Granite Pink, Tamworth White Mountain Vodka, Fabrizia Limoncello, Contoocook Arduous Apple Cider, Cathedral Ledge Fig Vodka, and Outdated Hampshire Apple Brandy.