“A small-business owner that’s just worried about the day-to-day doesn’t have the time to look into all that,” said Jennifer Kritzler, CALSTART’s Northeast region deputy director. ​“Mass Fleet Advisor becomes a great resource to answer those questions.”

The process begins with a brief phone call in which an organization learns more about the program and whether it would be a good fit. To be eligible, an entity must have a fleet of at least three vehicles, at least one of which must be medium- or heavy-duty. Then, the organization answers questions about its current fleet, facilities, and goals.

The program has earmarked half of its funds to work in environmental justice neighborhoods: those with high populations of color or lower average incomes, which have traditionally borne a disproportionate share of environmental burdens. Fleets that are based in or regularly drive through these areas will fall into this segment.

“We’re really trying to include a focus not only on the emissions but on the benefits of reducing air pollution in communities that are highly affected by this,” Reichert said.

The initial communication is followed by a site visit. A recent site visit in the town of Ipswich involved touring town hall, the Department of Public Works, and the Ipswich Electric Light Department. Consultants from program partner the Better Together Brain Trust talked to employees about how the town’s handful of electric vehicles are charged and deployed, what the current infrastructure is like, and what they are hoping or expecting to see as the town evolves toward greater use of electric vehicles.

The site visit helps reveal dynamics not captured by the questionnaire: In Ipswich, the assessors discovered that their initial thoughts about where chargers might work was complicated by the parking needs of the town’s Council on Aging.

“We’re getting absolutely the best information from the local experts,” said Nicole Voudren, president of the Better Together Brain Trust.

When the assessment is complete, it will provide truly useful information to the town, said Rick Mitchell, Ipswich climate resiliency manager.

“The results, when we see those, will provide a platform for intelligent decision-making,” he said. ​“We’ll have objective, independent, third-party information on the options. This helps summarize what would be a very labor-intensive undertaking in one place.”

Mass Fleet Advisor does not provide any money toward buying electric vehicles, nor does it require participants to make any purchases. However, up to 75 participants that decide to implement some or all of its plans will also be able to receive assistance with the procurement process: The program will help these participants locate appropriate vehicles, connect with dealers, apply for incentives, train their workforces, and develop standard operating procedures for the new vehicles.

“We’re really excited for this not to be a one-time thing, then we walk away,” Kritzler said. ​“We want to be a resource for folks as they go through their journey.”

So far, 50 organizations — from dry cleaners and lumberyards to universities and municipalities — have signed on to participate, and 20 completed reports have been delivered.

To make sure they are able to make full use of the new funds, the program partners are ramping up their marketing and recruitment efforts, reaching out to community organizations and chambers of commerce, and planning events that allow organizations to see and even drive electric trucks.

“I’ve found when you get someone behind the wheel of a truck, it’s the best tool for converting people to believing that electric vehicles can work for them,” Kritzler said.