Connecticut
How Connecticut malls are reinventing themselves to compete in the retail world
NEW HAVEN, Conn. (WTNH) — In an ever-changing retail space, malls across Connecticut are doing what they can to keep up with the times and rethink what the quintessential mall experience looks like moving forward.
From the hum of escalators and the buttery smell of warm pretzels to eye-catching window displays, shopping malls charmed customers when they first opened in the late 20th century.
For some, those early memories tie back to long days walking the halls of The Westfarms Mall in West Hartford.
“I saw ‘Star Wars’ here; there were movies in the mall back in the mid-70s and 80s,” Ronald Torres of West Hartford said. “The mall changed throughout the years, but this mall has always been a staple in this area.”
Self-described as ‘Central Connecticut’s Premier Shopping Destination,’ the space holds over 140 stores, many of which are filled, for shoppers to choose from.
To keep its legacy strong, General Manager Carolyn Edwards and her team say they are constantly looking ahead for ways to elevate their shopping experience. Recently, the mall has leaned more towards offering unique dining options and special events to pique customers’ interest.
“I think Gen Z right now is really embracing the mall, right? After COVID, you had people who maybe weren’t socializing or coming out,” Edwards said.
Keeping a healthy variety of brands that customers can identify with is also key, from popular national retailers to high-end brands. The mall is soon welcoming Barnes and Noble and Häagen-Dazs just in time for sweet summer treats and beach reads.
“The shoppers come to support it and in turn the retailers say, ‘We want to be at that center cause that’s where the strong shopper base is,’ so it goes hand in hand,” Edwards said.
A Different Story Down The Road
Just a couple of towns over, Enfield Square has been up for conversation by town leaders. Built in the 1970’s, the space stood tall as an economic driver for the town.
Over the past decade, Economic Director Aaron Marcavitch says he’s seen a decline in revenue, followed by a full mall closure for safety reasons. A Target location, which is “anchored” to the mall, has remained open.
“All these different communities that had malls as their hubs are really looking at these as revitalization opportunities,” Marcavitch said. “It’s critical that that parcel be redeveloped in some way. We really don’t want to have a massive, vacant parcel in the core of our community.”
Gears are moving for potential new owners, who have already proposed plans to town leaders to turn the mall into a mixed-use space, including a central retail hub and apartment units.
News 8 reached out to the Enfield Square mall’s representation but was declined for an interview.
Betting on Community Over Commerce
At The Shoppes at Buckland Hills, General Manager Justin Roberts is also giving the modern-day mall experience a second look.
“Malls themselves have had to change over the years. It’s not the same environment as the 90’s,” Roberts said. “What we’ve noticed is that many of the malls that are successful do have these third spaces, places to go, things to do. It generates a lot more foot traffic.”
In addition to offering national brands, small businesses are bringing unique offerings to customers. Roberts says he’s also leaning towards something online retail can’t replicate: More entertainment spaces to fill empty storefronts. Roberts says the mall has already had plenty of success with its tenant, The Funny Bone Comedy Club.
“Community theatres, roller rinks. Things for people to do and be involved in a community,” Roberts said. “We want welcoming third spaces.”
Connecticut
‘It’s a neighborhood effort’: Improvements made to Quinnipiac River Park
Neighbors who live in the Elm City’s Fair Haven neighborhood might notice a change of scenery at Quinnipiac River Park.
With city planning and a $250,000 state grant, the walkways were paved, water fountains were installed, and the riverbank was improved to prevent erosion.
It’s come a long way since the area was an industrial site in the 1960s.
“Decades and decades ago, this was a junkyard and it’s just shocking to see what is here now, this beautiful site,” New Haven Mayor Justin Elicker said.
The area eventually became a park that saw a massive cleanup a few years ago. What was once a dump is now frequented by visitors young and old, on wheels and on four legs.
“I’d be the only guy running laps around ad now morning, night, afternoon, there’s people running, there’s people having picnics,” neighbor Eric Murray said.
Elicker said a nicer park with lighting and clean, open space can make visitors feel safe.
“People are less likely to engage in crime if they think that there’s a lot of people to witness and they could get caught,” he said.
The work isn’t done yet. Future plans include picnic tables, a new patio area and welcome gardens. The walkways will become a part of a trail that goes around Fair Haven, according to the mayor.
That requires more funding and the continued work of neighbors who have been keeping the park clean.
The Friends of Quinnipiac River Park take pride in maintaining the beauty here by planting flowers and trees, taking care of them in every season.
“I love planting, especially for the neighborhood,” Sadi Vidro, a member of the Friends of Quinnipiac River Park. “I saw the, the outcome of it and that’s what keeps me going.”
Some trees are decorated with a cross and a message that might stop you on your walk. One tree is planted in memory of Michael Caliz.
“Our friend Rita, this is a tree she planted in memory of her son and Rita comes back faithfully every year,” Tom Burwell, the founder of the Friends of Quinnipiac River Park, said. “She’s definitely has taken ownership in the tree and she’s become a staple. She’s been like a mom to us in the group as well.”
Phase one of the project is complete. Concept plans for phase 2 focus on the northern end of the park.
Connecticut
Several beaches closed to swimming due to potential bacteria in the water
Several Connecticut swimming areas are closed due to the potential of bacteria in the water.
The heavy rain over the past few days is the reason for the concern.
Swimming is prohibited at the West Beach at Rocky Neck State Park, Sherwood Island State Park, Silver Sands State Park in Milford, and Chatfield Hollow State Park in Killingworth.
Water testing at those state parks will be redone on Wednesday with results back on Thursday.
Clinton has also suspended swimming and other water activities at its town beach until further notice. The beach remains open and all other amenities are available, according to the town.
There is no swimming allowed at all Stratford beaches until Friday, according to the Stratford Health Department.
The East Shore Health Department says beaches in East Haven, as well as Clark/Johnson Beach, Stony Creek, and Branford Point in Branford are also closed to swimming. Water samples are being taken on Wednesday and the results are expected on Thursday.
Connecticut
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